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Search returned: 118 document(s).
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USAA Leverages the Army-Navy Game to Attract Customers
In-House Excellence Awards July 22, 2024The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.
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Frito-Lay Celebrates Women’s Soccer Icons
In-House Excellence Awards May 27, 2024Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.
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Mixing Style: KitchenAid's Fashion Week Debut
In-House Excellence Awards May 27, 2024To launch the 2023 Color of the Year, KitchenAid transformed an over 100-year-old icon into a 12-piece couture collection and launched it at New York Fashion Week.
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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Refreshing Pepsi: Unveiling a Bold New Logo
In-House Excellence Awards May 27, 2024PepsiCo’s in-house content studio built awareness and familiarity for Pepsi’s new logo and visual identity system through a series of dynamic commercials, ensuring consumers would recognize the refreshed design on store shelves, in restaurants, and wherever else they enjoy Pepsi products.
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MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash
In-House Excellence Awards May 27, 2024MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.
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Kraft Infuses an American Classic with Asian Cuisine
In-House Excellence Awards May 27, 2024Kraft Singles enlisted the help of a renowned innovative chef to reinvent the classic grilled cheese and tomato soup combo, creating grilled cheese and tomato “souplings.”
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Molson Coors Refreshes Its Annual Convention to Energize Distributors
In-House Excellence Awards May 27, 2024Molson Coors worked with its in-house agency to reinvent its annual convention and earn a greater share of attention from the brand’s distributor partners.
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American Pie Actor Helps Promote Pie
In-House Excellence Awards May 27, 2024Edwards partnered with American Pie actor Jason Biggs for a July 4 integrated marketing campaign to bring people together around their love of this tasty dessert.
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Organic Valley Brings Family Farms to the Big City
In-House Excellence Awards May 27, 2024Organic Valley’s campaign highlighted the importance of protecting small organic family farms through innovative out-of-home displays and experiential activations.
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Molson Coors Bets on the Big Game with Their Ad
In-House Excellence Awards May 21, 2024Molson Coors created the first-ever Super Bowl ad people could bet on using the DraftKings app. This groundbreaking campaign, featuring a surprise brand reveal, garnered significant engagement and widespread positive sentiment.
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How CVS Used a Video to Foster a Culture of Empathy
In-House Excellence Awards May 21, 2024CVS created the “Helping With Heart” campaign to introduce a new culture of service to the enterprise in a way that is inspiring, motivating, and familiar. Its message was simple — bring your heart and put your heart to work to make the colleague and customer experience truly meaningful.
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How The Met Drew Young Visitors with Verizon and Roblox
In-House Excellence Awards May 20, 2024To inspire enthusiasm in young people, The Metropolitan Museum of Art partnered with Verizon to create a Roblox avatar collection that brought the metaverse to the museum’s halls.
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How RISE Dispensary Used the War on Drugs to Highlight the Positives of Cannabis Legalization
In-House Excellence Awards May 20, 2024RISE Dispensary turned the past on itself, using Richard Nixon — the father of the War on Drugs — in a new campaign that espoused the positives of cannabis legalization.
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This Nonprofit Celebrated International Women’s Day
In-House Excellence Awards May 19, 2024CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the <em>Today Show</em>, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.
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Heinz Promotes Limited-Edition Sauces with "Limited-Time" Celebrities
In-House Excellence Awards May 19, 2024When Heinz set out to launch its new limited-time sauces, the brand eschewed the traditional partnership and, instead, teamed up with “celebrities” who know a little something about a limited-time in the spotlight in a campaign that paired limited-time sauces with limited-time celebrities.
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How Kraft Changed Minds About the Word “Moist”
In-House Excellence Awards May 19, 2024To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.
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How Heinz Engaged the Running Community with Custom Run Map
In-House Excellence Awards May 19, 2024With runners turning to its ketchup packets to help fuel their runs, Heinz created a series of routes on popular running apps, showcasing locations where participants could find the brand’s ketchup packets while on the go.
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The New Renaissance: How Aquent Leveraged Classical Paintings to Promote New Research
In-House Excellence Awards May 19, 2024Aquent created a campaign that leveraged updated versions of famous Renaissance paintings — created using AI — to highlight a new report that outlined where marketing and creativity were headed.
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How Audi Let Fans Direct a Brand Film Via Instagram
In-House Excellence Awards May 19, 2024To help send off its popular R8 model, Audi allowed fans to serve as the directors of a farewell film for the car by voting on various creative elements via Instagram Stories.
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