Case Studies

KitchenAid broke through the sea of stainless at retail with the FreeFlex Rack Dishwasher launch, which took shoppers on a journey that turned loading possibilities into cooking possibilities and elevated the kitchen appliance’s role from afterthought to essential cooking tool.

The Black community is extremely underrepresented in the brewing industry. Only 0.6 percent of brewers are Black. As a leader in the beer industry, Budweiser set out to take a first step to make change toward a more inclusive future for brewers.

Gatorade created an inspiring content series to promote itself and the 5v5 soccer tournament.

Teleflora celebrated mothers, working around pandemic-imposed restrictions by capitalizing on user-generated content.

Facebook turned its app into a shoppable showcase for Black businesses.

When standard product launch plans were derailed by COVID-19, Formica Corporation, provider of branded, designed surfacing solutions for commercial and residential customers worldwide, had to get creative to get samples of its new Specialty Collection into the hands of architects and designers.

For travel insurance company GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had been created six months prior, the communications function was built – and honed – during a series of crises.

Proof designed a multichannel campaign for its Maker’s Mark brand that highlighted individuals around the world who put in the extra effort to make the holidays special every year and encouraged them to include its bourbon in their 2020 festivity planning.

St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.

Healthcare company Highmark produced and distributed 1.3 million fashionable masks. Over 11,000 schools and businesses received free Personal Protective Equipment (PPE) and guidance.

With senior loneliness becoming more rampant during the pandemic, Lenovo brought isolated baby boomers together with members of generation Z to create an unlikely pair that joined forces to combat senior loneliness while combating each other on video games live on Twitch.

At the outset of the COVID-19 pandemic, Orangetheory Fitness created free coach-led full body workouts, Orangetheory At Home™, to keep members active during the quarantine.

Citi launched a campaign inviting transgender people to put their real names on their cards.

The Wonderful Company created a graphic novel to encourage compliance with COVID safety precautions.

The “Sawing Identities” video shows an identity thief manually sawing out pieces of the victim’s personal information from a social media profile to illustrate how vulnerable a customer is, and why LifeLock is necessary.

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

The TD marketing team and its external agency identified an opportunity to define what it means to be “Unexpectedly Human” in the “new normal” of the pandemic world by delivering a breakthrough banking service.

To grow awareness of Dorman's unique history and innovative capabilities, its creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.

SkinCeuticals recognized that most of its 2019 sales could be attributed to campaigns promoting its most popular products, prompting the company to push specific products, based on consumer feedback, to drive online sales.

Highmark Health created a toolkit, equipped with PPE, safety posters, and clinical guidance to help educators feel safe and less anxious in their return to school.