Case Studies
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Love Can't Wait
REGGIE Awards May 21, 2021Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.
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Love That Game Giveaway
REGGIE Awards May 21, 2021Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.
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Mint Mobile Ditches Super Bowl Ads for a Giveaway
REGGIE Awards May 21, 2021Mint Mobile gave away free wireless service during the Super Bowl instead of spending millions on a TV spot.
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Mobil 1 NBA 2K21 Holiday Promotion
REGGIE Awards May 21, 2021By integrating the Mobil 1 brand into NBA 2K21 and bringing a promotional offer to retail, the motor oil brand extended its messaging to a receptive audience that drove an ROI of over 300 percent in Q4.
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MUCINEX® DTC Launch Event: A LIVE Fashion Show Streamed on YouTube Featuring Top YouTube Influencers Live from their Bedrooms!
REGGIE Awards May 21, 2021Mucinex created a limited-edition capsule clothing collection to afford its sick people more comfort while their medication relieved their symptoms.
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Pockets 4 Bits: Gamer Snacks Level Up
REGGIE Awards May 21, 2021Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.
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Powering the Joy of Movement
REGGIE Awards May 21, 2021GSK Consumer Healthcare inspired shoppers and drove conversion at top retailers with a 360-degree program that intercepted shoppers at key moments.
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Procter & Gamble’s Virtual #NFLDraftRedCarpet
REGGIE Awards May 21, 2021Following the NFL’s decision to make the NFL Draft virtual due to the COVID-19 pandemic, Procter & Gamble (P&G) and its brands stepped in to give prospects an innovative, virtual #NFLDraftRedCarpet.
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Promoting Cheese Through Virtual Events
REGGIE Awards May 21, 2021To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.
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Return to School Safely
REGGIE Awards May 21, 2021School Specialty created a robust 360-degree B2B campaign to help educators and students return to school safely during the COVID-19 pandemic.
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Rick and Morty and Pringles
REGGIE Awards May 21, 2021Pringles harnessed the power of animated characters Rick and Morty in a cross-media campaign.
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RITZ Cheese Crispers Launch — Albertsons Companies
REGGIE Awards May 21, 2021Mondelēz launched its new RITZ Cheese Crispers product at Albertsons Companies stores during the COVID-19 pandemic.
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Simmons Snoozzzapalooza
REGGIE Awards May 21, 2021The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”
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Snickers Hungriest Player 2020
REGGIE Awards May 21, 2021Snickers gave NFL fans, players, and teams the chance to celebrate the “Snickers Hungriest Player” each week of the NFL season in a cross-media campaign.
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Summer of Funlightenment
REGGIE Awards May 21, 2021During the COVID-19 pandemic, Blue Bunny launched the Summer of Funlightenment campaign, a series of brand events and promotions.
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TD Thanks You
REGGIE Awards May 21, 2021TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during the COVID-19 pandemic.
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The Big String Cheese Debate
REGGIE Awards May 21, 2021By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo Cheese Heads brand.
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The Cool Ranch
REGGIE Awards May 21, 2021Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a new generation of consumers.
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The CROWN Act
REGGIE Awards May 21, 2021Unilever’s Dove brand envisioned a more equitable and inclusive experience for Black people. To help make progress, Dove co-founded the CROWN Coalition, which advocated for the CROWN Act to make hair discrimination illegal across America.
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The Dos Equis Seis-Foot Cooler Makes Social Distancing More Interesting
REGGIE Awards May 21, 2021Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beer while remaining socially distant during the COVID-19 pandemic.
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