Case Studies

Sales Enablement Program — Trelleborg Docking and Mooring
B2 Awards August 12, 2021
The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.
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Samsung Elite
B2 Awards August 12, 2021
Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.
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Say Goodbye
B2 Awards August 12, 2021
Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.
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Selling Video Conferencing as a Collaboration Tool
B2 Awards August 12, 2021
Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.
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ServiceNow Generates $895 Million in Net New Annual Contract Through ABM
B2 Awards August 12, 2021
Software company ServiceNow undertook an account-based marketing campaign to expand its business.
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Shell Flightpath: Opening Up New Markets
B2 Awards August 12, 2021
Flightpath, Shell Aviation’s first digital thought leadership hub, brought together expert voices and a full range of solutions to the airline C-suite.
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Showcasing Design Paper with a “Lookbook” of Artists’ Work
B2 Awards August 12, 2021
Mondi promoted a new line of design paper with a “lookbook” that showcased the appeal of artists’ work when rendered on Mondi’s paper.
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Sounds of the Season
B2 Awards August 12, 2021
Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.
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Stein IAS Drives Revenue Mid-Pandemic with Virtual Event
B2 Awards August 12, 2021
Stein IAS sought to expand its brand presence and momentum amid the pandemic through WorldFest, a B2B thought leadership event.
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That’s a Better Normal
B2 Awards August 12, 2021
To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.
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The ABCDs of Innovation
B2 Awards August 12, 2021
The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.
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The Digital Life Index
B2 Awards August 12, 2021
Publicis Sapient’s Digital Life Index is an ongoing consumer survey designed to expose changes in the digital lives of consumers, creating an ongoing dialogue that fosters new habits and expectations while defining the way people interact with brands.
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The Drum Digitally Transforms with Pandemic-Proof Online Festivals
B2 Awards August 12, 2021
By digitally transforming its entire live events division during the pandemic, The Drum, a leading global publisher for the marketing and media industries, secured pre-sold revenue and created a sustainable business model for the future.
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The Happiness Network
B2 Awards August 12, 2021
The Happiness Network was an event series hosted by Verizon Media that brought all of its clients together virtually to connect and participate in unique experiences.
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The Route to Resilience
B2 Awards August 12, 2021
Microsoft created a content initiative to acquire new C-suite contacts, improve engagement among managed accounts, and support its clients amid the global pandemic.
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Think with Google Podcast
B2 Awards August 12, 2021
Google pivoted from the traditional white paper to audio by launching the Think with Google podcast, a custom podcast exploring marketing tools and strategies with thought leaders across the marketing industry.
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This Company Empowered Students
B2 Awards August 12, 2021
Accounting and advisory organization Grant Thornton’s Empower Student Growth Program was aimed at college freshmen, with a focus on those who self-identify as a member of an underrepresented group (i.e., Black or Latino) nationally.
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This Internal Employee Campaign Is Inspirational
B2 Awards August 12, 2021
Stein IAS launched the “Learn for Your Life” campaign to connect its colleagues across six global offices, as well as potential recruits group leadership. Its secondary target focused on marketing industry peers and HR peers.
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This Trade Show Flourished During the Pandemic
B2 Awards August 12, 2021
The DTN team provided an interactive multi-day virtual Ag Summit to connect farmers and agribusinesses. The event successfully attracted nearly twice the usual attendees and reached a broad audience, even those who traditionally had poor internet connections.
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Time to Adapt
B2 Awards August 12, 2021
Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.
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