Case Studies

This Company Empowered Students
B2 Awards August 12, 2021
Accounting and advisory organization Grant Thornton’s Empower Student Growth Program was aimed at college freshmen, with a focus on those who self-identify as a member of an underrepresented group (i.e., Black or Latino) nationally.
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This Internal Employee Campaign Is Inspirational
B2 Awards August 12, 2021
Stein IAS launched the “Learn for Your Life” campaign to connect its colleagues across six global offices, as well as potential recruits group leadership. Its secondary target focused on marketing industry peers and HR peers.
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This Trade Show Flourished During the Pandemic
B2 Awards August 12, 2021
The DTN team provided an interactive multi-day virtual Ag Summit to connect farmers and agribusinesses. The event successfully attracted nearly twice the usual attendees and reached a broad audience, even those who traditionally had poor internet connections.
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Time to Adapt
B2 Awards August 12, 2021
Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.
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Trademark: What Mark Will You Leave?
B2 Awards August 12, 2021
Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.
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U.S. Open Augmented Reality Built by Deloitte
B2 Awards August 12, 2021
Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.
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Upending Customer Perception of an Investment Company
B2 Awards August 12, 2021
Vanguard undertook a campaign to promote its active bond funds.
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USPS No Surcharge Campaign
B2 Awards August 12, 2021
USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.
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USPS: Drive Action to the Polls
B2 Awards August 12, 2021
The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021
Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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Video Marketing: Trelleborg SmartPort
B2 Awards August 12, 2021
Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.
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Vollrath Created a Premium Online Experience
B2 Awards August 12, 2021
Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
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We’re All In
B2 Awards August 12, 2021
The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.
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We’re All In for Small Business Saturday
B2 Awards August 12, 2021
The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.
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What Deloitte’s Back-to-School Study Showed
B2 Awards August 12, 2021
The Deloitte back-to-school and back-to-college campaign focused on consumers and retailers in the U.S. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide.
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Zekelman Industries — Make It Here
B2 Awards August 12, 2021
Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.
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#CloudQuarters
REGGIE Awards May 21, 2021
Facing a leads-vacuum in the midst of the COVID-19 pandemic, SADA Systems responded by creating a resource for remote workers in eight days.
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AARP Gamifies Rewards
REGGIE Awards May 21, 2021
AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.
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AARP’s COVID-19 Response
REGGIE Awards May 21, 2021
Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.
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Ally Racing Bids Farewell to a Retiring Driver
REGGIE Awards May 21, 2021
In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.
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