Case Studies

During the pandemic, Grubhub offered virtual event attendees a free credit to experience the benefits of its corporate services firsthand.

To develop a differentiated market position and change how the brand was perceived in the oil and gas industry, ABB, a Swiss robotics company, used metaphors from the animal kingdom and a virtual “zoo-quarium” to promote Adaptive Execution, the brand’s comprehensive project execution process tool.

With the obstacles of 2020 making for a more difficult Investor Day, Broadridge turned to an engaging video content campaign to wow market analysts and build confidence in the future of the company, an effort that both drove engagement and positively affected the company’s stock price.

Clover, a cloud-based Android point of sale platform, wanted to raise awareness for its brand, especially among small business owners.

Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.

D&AD wanted to promote its training program and needed to break through the wall of gatekeepers that stood between it and business decision-makers. The team shredded its beloved Annual Best Work guide and mailed pieces of it to past winners, appealing to nostalgia and starting a conversation about its Masterclasses.

When the pandemic made in-person events impossible, Ingredient solutions leader Ingredion combined a virtual live stream with a robust content hub into a singular customer experience to celebrate the grand opening of its new protein facility in Nebraska. This microsite engaged targets while showcasing the brand’s capabilities and resources, including a virtual tour of the facility.

The agents Nationwide work with want to be confident in a carrier’s expertise. That’s why the company launched the Commercial Insight Center, a thought leadership content marketing microsite designed to support the overall commercial insurance marketing campaign.

Nestlé developed an email/direct-mail campaign to “win back” small businesses that cancelled their water delivery service due to the pandemic.

When a new acquisition positioned San Francisco-based tech company Splunk as a global leader in at-scale, cloud-based data monitoring, the company built a campaign to convince customers already using its on-premise tools for data monitoring and analysis to convert to its cloud-based solutions.

Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.

Wisconsin Economic Development Corporation (WEDC) created a targeted campaign aimed at business owners of all types and sizes throughout the state of Wisconsin.

Financial institution Symcor ran a bold marketing campaign to strengthen brand awareness and change market perceptions with strong creative, powerful messaging, and a highly targeted media plan to increase traffic to its website.

Printing solutions provider Brother created a campaign during the pandemic to educate IT leaders.

Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”

To introduce HP Amplify, HP launched an integrated global campaign leveraging media relations, direct-to-partner communications, executive communications, virtual press events, and social media.

HSBC created its “The Next Normal” campaign, a seven-episode interview video series with thought leaders, to raise awareness of how partnering with the company could help business achieve their goals.

With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.

With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.

Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.