Case Studies
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Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Smarties Awards September 30, 2024Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
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adidas Shares Local Flavor with Sneakerheads
Smarties Awards September 30, 2024adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
Smarties Awards September 30, 2024Unilever brand Algida used generative AI to render images of happiness for Turkish people, months after the country suffered a debilitating earthquake.
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Amazon Gave Turkish Buyers the Deals They Most Wanted
Smarties Awards September 30, 2024To promote Prime Day in Turkey, Amazon solicited input from users to create the deals in which they would be most interested.
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Amazon Promotes a Streaming Rom-Com with Influencers and a Social Media Campaign
Smarties Awards September 30, 2024Amazon sparked viral social media buzz for a streaming show in India with a clever play on a character’s name.
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An Innovative Campaign to Combat Antisemitism
Smarties Awards September 30, 2024The Foundation to Combat Antisemitism undertook a campaign to raise a groundswell of opposition to antisemitism in the U.S.
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Aquafina Leaned Into Digital Culture to Promote Recycling in Vietnam
Smarties Awards September 30, 2024Aquafina created a digital community and issued redeemable digital coins in exchange for recycling bottles to promote sustainability.
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Aramco Uses Drones to Fight Desertification in Saudi Arabia
Smarties Awards September 30, 2024Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
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Audible Promotes a Podcast to Music Fans
Smarties Awards September 30, 2024To attract listeners to a podcast for music fans, Audible leveraged experiential marketing, Twitch, influencers, and a partnership with Rolling Stone.
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Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Smarties Awards September 30, 2024Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
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Castrol's Amateur Esports League: Leveling Up the Customer Relationship
Smarties Awards September 30, 2024The challenge for Castrol then has always been inserting itself naturally into the mechanic-car owner relationship; Castrol knew that it wasn’t enough to just sell to their distributors, it had to extend its role into this relationship and add value in a way that only Castrol could.
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Chief Island Officer
Smarties Awards September 30, 2024In a saturated market, it was imperative to drive talkability, buzz, engagement and consideration for Yas Island and make the destination famous through a globally renowned celebrity attaining the “Chief Island Officer” role.
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Chinese Dairy Brand Connects Fans with Football Stars During FIFA World Cup
Smarties Awards September 30, 2024Yili combined famous football players and an interactive digital portal to gain brand visibility in China during the 2022 FIFA World Cup.
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Choctaw Casinos & Resorts Launched a Digital Ad Campaign
Smarties Awards September 30, 2024Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.
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Cif Leveraged Influencers to Launch Its New Degreaser
Smarties Awards September 30, 2024Cif’s solution to the challenge of launching the new Cif Cream Spray Ultra Grease Degreaser Lemon was prioritizing gender inclusivity.
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Cif’s Beautiful When Clean Project
Smarties Awards September 30, 2024In line with the Unilever Sustainable Living Plan, household cleaning product brand Cif established its brand purpose as "contributing to the well-being of people by beautifying living spaces with cleaning.”
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Clear Twitch
Smarties Awards September 30, 2024To increase its market share and reclaim the leadership, Clear needed to introduce an innovative, new anti-dandruff shampoo and body line.
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CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Smarties Awards September 30, 2024Turning its pain point into a source of inspiration, CLEAR launched a nationwide campaign that focused on reducing stress — incidentally one of the leading causes of dandruff — from the lives of its consumers.
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Coca-Cola Positions Frestea as the Beverage to Break a Ramadan Fast
Smarties Awards September 30, 2024Coca-Cola reestablished Frestea’s brand equity with a multifaceted, gamified campaign that positioned the drink as the preferred choice for breaking a Ramadan fast.
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