Case Studies
-
From National Instruments to NI: How This Brand Excelled with a Rebrand Effort
B2 Awards August 12, 2021As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.
view -
Getty Images’ Visual GPS Campaign
B2 Awards August 12, 2021Getty’s Visual GPS campaign wove together custom research, data, and internal expertise in visual content to create a definitive guide to understanding consumer behaviors, wants, and needs.
view -
Giving Away Leads to Help Companies Fight the Pandemic Downturn
B2 Awards August 12, 2021INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.
view -
Grant Thornton’s Employer Rebrand and Launch
B2 Awards August 12, 2021Grant Thornton aimed to recast expectations of what careers in professional services can be with a refreshed and relaunched employer brand and recruitment campaign.
view -
Grubhub: Feeding Virtual Events
B2 Awards August 12, 2021During the pandemic, Grubhub offered virtual event attendees a free credit to experience the benefits of its corporate services firsthand.
view -
How ABB Used the Animal Kingdom to Drive Adoption of its New Product
B2 Awards August 12, 2021To develop a differentiated market position and change how the brand was perceived in the oil and gas industry, ABB, a Swiss robotics company, used metaphors from the animal kingdom and a virtual “zoo-quarium” to promote Adaptive Execution, the brand’s comprehensive project execution process tool.
view -
How Broadridge Used Content Innovation to Reinvent Investor Day and Drive
B2 Awards August 12, 2021With the obstacles of 2020 making for a more difficult Investor Day, Broadridge turned to an engaging video content campaign to wow market analysts and build confidence in the future of the company, an effort that both drove engagement and positively affected the company’s stock price.
view -
How Clover Increased Brand Awareness
B2 Awards August 12, 2021Clover, a cloud-based Android point of sale platform, wanted to raise awareness for its brand, especially among small business owners.
view -
How Conduent Used Short Copy and Striking Imagery to Move Forward
B2 Awards August 12, 2021Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.
view -
How D&AD Used Shredded Magazine Pages to Promote Its Masterclasses
B2 Awards August 12, 2021D&AD wanted to promote its training program and needed to break through the wall of gatekeepers that stood between it and business decision-makers. The team shredded its beloved Annual Best Work guide and mailed pieces of it to past winners, appealing to nostalgia and starting a conversation about its Masterclasses.
view -
How Ingredion Combined the Best of In-Person and Virtual Events to Win Over Prospects and Showcase Its New Protein Facility
B2 Awards August 12, 2021When the pandemic made in-person events impossible, Ingredient solutions leader Ingredion combined a virtual live stream with a robust content hub into a singular customer experience to celebrate the grand opening of its new protein facility in Nebraska. This microsite engaged targets while showcasing the brand’s capabilities and resources, including a virtual tour of the facility.
view -
How Nationwide Became a Thought Leader
B2 Awards August 12, 2021The agents Nationwide work with want to be confident in a carrier’s expertise. That’s why the company launched the Commercial Insight Center, a thought leadership content marketing microsite designed to support the overall commercial insurance marketing campaign.
view -
How Nestlé Won Back its Clients
B2 Awards August 12, 2021Nestlé developed an email/direct-mail campaign to “win back” small businesses that cancelled their water delivery service due to the pandemic.
view -
How Splunk Used Account-Based Marketing to Deepen Customer Affinity for Its Data Solutions
B2 Awards August 12, 2021When a new acquisition positioned San Francisco-based tech company Splunk as a global leader in at-scale, cloud-based data monitoring, the company built a campaign to convince customers already using its on-premise tools for data monitoring and analysis to convert to its cloud-based solutions.
view -
How This Company Created a Virtual Community
B2 Awards August 12, 2021Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.
view -
How This Company Helped Small Businesses During the Pandemic
B2 Awards August 12, 2021Wisconsin Economic Development Corporation (WEDC) created a targeted campaign aimed at business owners of all types and sizes throughout the state of Wisconsin.
view -
How This Company Increased Brand Awareness
B2 Awards August 12, 2021Financial institution Symcor ran a bold marketing campaign to strengthen brand awareness and change market perceptions with strong creative, powerful messaging, and a highly targeted media plan to increase traffic to its website.
view -
How to Win Consumers with Direct Mail
B2 Awards August 12, 2021Printing solutions provider Brother created a campaign during the pandemic to educate IT leaders.
view -
How Trelleborg Docking & Mooring Improved Its Demand Generation
B2 Awards August 12, 2021Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”
view -
HP Promotes New Channel Partner Program
B2 Awards August 12, 2021To introduce HP Amplify, HP launched an integrated global campaign leveraging media relations, direct-to-partner communications, executive communications, virtual press events, and social media.
view