Conference Session Videos
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Driving Action To Fuel Change
Conference Session Videos September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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How Cross-Screen Attribution and State-of-the-Art Data Is Solving Challenges
Conference Session Videos September 24, 2020In this video, Comscore and LiveRamp explored the challenges brands are facing in today's evolving marketplace.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Conference Session Videos September 24, 2020Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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Planning Through The Pandemic, Political and the Improbable
Conference Session Videos September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Q&A with Marc Vermut of Neustar
Conference Session Videos September 24, 2020In this video, Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Where TV and OTT/Streaming Worlds Collide
Conference Session Videos September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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BUILDING A MEDIA AND MEASUREMENT STRATEGY FOR SUSTAINABLE GROWTH
Conference Session Videos September 23, 2020Businesses need to reconnect their brands to what matters to consumers today, meet them where they are (as rapidly as that changes) and transform now for future growth.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Session Videos September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Conference Session Videos September 23, 2020In this video, Mattel’s Monica Dreger explained how qualitative insights helped the company design its Creatable World line of gender-inclusive dolls.
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LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT
Conference Session Videos September 23, 2020In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.
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THE CONVERGENCE OF MARKETING
Conference Session Videos September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The End of Marketing as We Know It
Conference Session Videos September 23, 2020In this video, Neustar discussed recent consumer privacy regulations and their impact on how marketers manage consumer data.
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The Necessity of Cross-Media Measurement
Conference Session Videos September 23, 2020In this video the ANA, CBS, and Facebook discuss the need to unify media measurement across an increasingly fragmented media ecosystem.
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WHAT’S NEXT FOR AUDIENCE TARGETING AND ATTRIBUTION OPTIMIZATION
Conference Session Videos September 23, 2020This video will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.
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Account-Based Marketing: The Center of a Cookie-Less Future
Conference Session Videos September 16, 2020In this video, Rob Griffin, VP of Media at BusinessOnline, discusses the holistic approach companies need to take to apply account-based marketing to their media strategy.
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Enhancing Marketing for Your Business and Your Channel Partners Starts with Listening
Conference Session Videos September 16, 2020In this video, Zebra Technologies shared how making a greater investment in “listening” to consumers can impact marketing efforts and enhance the customer experience.
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The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing
Conference Session Videos September 16, 2020In this video, Rory Sutherland, Vice Chairman of Ogilvy, discusses the biases and misconceptions that cause marketers to undervalue B2B marketing.
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Contributing to a World that Works for Employees and Everyone Else
Conference Session Videos September 15, 2020In this video, learn how MOD Pizza created a work culture that celebrates employees and positively impacts communities resulting in a loyal customer fanbase.
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Firing Up an Employee Base to Ignite a Movement
Conference Session Videos September 15, 2020In this video, learn how Truist created a cultural movement that helped millions take steps toward becoming financially confident.
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