Conference Session Videos
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From Marketing Procurement to CPO
Conference Session Videos October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
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Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions
Conference Session Videos October 6, 2020Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.
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MANAGING VIDEO ASSETS FOR GREATER ROI
Conference Session Videos October 6, 2020Learn about one change marketing teams can make to create efficiencies, increase ROI, improve workflow and future proof their brand for the complexities of today and tomorrow.
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Maximizing Value With Union Talent
Conference Session Videos October 6, 2020Stacy Marcus, Chief Negotiator for the JPC and partner at Reed Smith LLP, will discuss how to leverage the JPC’s complimentary services to achieve significant savings under the SAG-AFTRA Commercials Contract.
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New Approaches to Evaluating Procurement
Conference Session Videos October 6, 2020In this video, Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
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Scope Management by the Numbers
Conference Session Videos October 6, 2020As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
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Stay Top-of-Mind with Clients
Conference Session Videos October 6, 2020In this video, Georgia Pacific shared key advice on how to make the most of a marketing budget.
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Supplier Diversity: A Call to Action
Conference Session Videos October 6, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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Taming the Wild West of Pitching
Conference Session Videos October 6, 2020Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Conference Session Videos October 6, 2020In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.
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Building Trust and Transparency in Data
Conference Session Videos September 24, 2020In this video, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Digital-First Media At Eli Lilly
Conference Session Videos September 24, 2020Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Driving Action To Fuel Change
Conference Session Videos September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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How Cross-Screen Attribution and State-of-the-Art Data Is Solving Challenges
Conference Session Videos September 24, 2020In this video, Comscore and LiveRamp explored the challenges brands are facing in today's evolving marketplace.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Conference Session Videos September 24, 2020Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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Planning Through The Pandemic, Political and the Improbable
Conference Session Videos September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Q&A with Marc Vermut of Neustar
Conference Session Videos September 24, 2020In this video, Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Where TV and OTT/Streaming Worlds Collide
Conference Session Videos September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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BUILDING A MEDIA AND MEASUREMENT STRATEGY FOR SUSTAINABLE GROWTH
Conference Session Videos September 23, 2020Businesses need to reconnect their brands to what matters to consumers today, meet them where they are (as rapidly as that changes) and transform now for future growth.
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