Conference Session Videos
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Gaming, Gambling, and Fantasy Betting Labyrinth
Conference Session Videos November 10, 2020This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports, that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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Hot Issues and New Problems in Trademark and Copyright Law
Conference Session Videos November 10, 2020This session will touch on legal developments in matters of trademark and copyright law over the past year.
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Legal and Strategic Considerations for Cause Marketing in the COVID-19 Era Economy
Conference Session Videos November 10, 2020Every crisis sparks charitable responses and COVID-19 is no exception. What methods and causes speak most to consumers and employees when businesses strive to stay relevant and connected? And what legal issues need to be considered? In this video, legal experts addressed how to navigate these choppy waters.
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Loyalty Programs
Conference Session Videos November 10, 2020Join a panel of experts as they discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventurers, privacy, franchise, antitrust, and even civil rights.
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New FTC Guides for Negotiating and Monitoring Influencer Agreements
Conference Session Videos November 10, 2020In this video, industry experts shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
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Original Content in Films and Other Deals
Conference Session Videos November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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Regulated Industries: Alcohol and CBD Marketing Issues
Conference Session Videos November 10, 2020This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.
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91 Virtual B2B Events Powered by ABM — What We've Learned
Conference Session Videos November 5, 2020In this video, Steve Etzler shared key takeaways from 91 virtual events BDI produced for B2B clients since March 2020.
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How IBM Rethought Think Gov
Conference Session Videos November 5, 2020In this video, Adrienne Hunter, VP of marketing, U.S. federal and public markets, at IBM, and Ish Benhalim, senior director of content creation at George P. Johnson, discussed how IBM pulled off a benchmark event in a limited amount of time.
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How to Nail Virtual Events: A Conversation with a Xerox Top Marketer
Conference Session Videos November 5, 2020In this video, Chris Schmicker, Xerox’s VP Global Brand & Strategy, spoke with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit.
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Lessons Learned from Going Virtual
Conference Session Videos November 5, 2020In this video, Kerri Vogel, VP for global campaigns at Ellucian, and Minaz Tejani, client services director at Twogether, discussed how Ellucian transitioned a major in-person event to a virtual experience.
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Navigating the Winds of Change: Virtual Events at Deloitte
Conference Session Videos November 5, 2020In this video, Fleming Longino, experiential event producer at Deloitte, shared tips for moving in-person events online.
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Sustained Readiness: Transforming Your Brand to Prepare for What’s Next
Conference Session Videos November 5, 2020In this video, Marie Gulin-Merle, global VP of ads marketing at Google, discussed the need for industry action to fight racial injustice in a post-COVID-19 world.
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Measuring Media Quality with Attention Metrics
Conference Session Videos October 30, 2020In this video, Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.
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The Importance of Incrementality
Conference Session Videos October 30, 2020In this video, learn why brands need to be measuring the incremental effect marketing has on consumer behavior.
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The Theory of Everything Programmatic
Conference Session Videos October 30, 2020In this video, Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.
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Building Trust Amid COVID-19
Conference Session Videos October 23, 2020In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
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