Conference Session Videos
-
Sustained Readiness: Transforming Your Brand to Prepare for What’s Next
Conference Session Videos November 5, 2020In this video, Marie Gulin-Merle, global VP of ads marketing at Google, discussed the need for industry action to fight racial injustice in a post-COVID-19 world.
view -
Measuring Media Quality with Attention Metrics
Conference Session Videos October 30, 2020In this video, Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.
view -
The Importance of Incrementality
Conference Session Videos October 30, 2020In this video, learn why brands need to be measuring the incremental effect marketing has on consumer behavior.
view -
The Theory of Everything Programmatic
Conference Session Videos October 30, 2020In this video, Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.
view -
Building Trust Amid COVID-19
Conference Session Videos October 23, 2020In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
view -
Capitalizing on the CTV Opportunity
Conference Session Videos October 23, 2020In this video, Sara Harms, VP and N.A. agency platform lead at Xandr, shared some best practices for marketers interested in exploring connected TV.
view -
Embracing Disruption From The Inside Out
Conference Session Videos October 23, 2020Join Jahid Mirza and Ben Dumas in this session as they share inspiring ways you can embrace this disruption professionally and drive your corporate and client success.
view -
Personalizing the Campbell’s Message Through Predictive Advertising
Conference Session Videos October 23, 2020Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.
view -
Radical Speed, Learning, and Risk Taking in 2020 on Brands Truly and Sam Adams
Conference Session Videos October 23, 2020In this video, Leysa Lysyj, CMO of Boston Beer Company, shared how the organization’s culture enabled it to be successful during the COVID-19 pandemic.
view -
The Future of Work: How Trends, Multiple Generations, and a Pandemic Are Redefining Work Itself
Conference Session Videos October 23, 2020Cisco Webex Collaboration's Aruna Ravichandran explored different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
view -
United We Move: A Force for Good
Conference Session Videos October 23, 2020In this video, learn how Planet Fitness pivoted and brought the “United We Move” initiative to life during the COVID-19 pandemic, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.
view -
From Chaos to Creativity
Conference Session Videos October 22, 2020In this video, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
view -
Humanized Data-Led Creativity
Conference Session Videos October 22, 2020In this video, Dean Aragon of Shell said marketers need to humanize the way they view their audiences, customers, and stakeholders.
view -
Lessons Learned From Altering Marketing Due to COVID Times
Conference Session Videos October 22, 2020Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.
view -
Marketing Strategy in the COVID-19 Age (and Beyond)
Conference Session Videos October 22, 2020In this video, Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.
view -
Marketing Through a Time of Change
Conference Session Videos October 22, 2020In this video, ANA CEO Bob Liodice and Facebook's VP of global business group, Carolyn Everson, discussed how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.
view -
Marketing Through a Time of Change
Conference Session Videos October 22, 2020In this video, learn more about Visa's responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
view -
Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Conference Session Videos October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
view -
Then & Now: Brand Purpose at General Mills
Conference Session Videos October 22, 2020In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
view -
Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Conference Session Videos October 22, 2020In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
view