Conference Session Videos
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How Purpose-Led Corporate Culture Can Thrive In A Virtual World
Conference Session Videos September 15, 2020This video will feature examples of how global businesses and those headquartered outside the U.S. are activating purpose within their companies — today and perhaps tomorrow.
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Spira Care: Building a Purpose-Driven Brand from Scratch
Conference Session Videos September 15, 2020In this video, learn how Blue Cross Blue Shield of Kansas City launched a reimagined primary care experience and how brand purpose played an important role in every aspect of the project.
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The Process for Embedding Purpose at Shell
Conference Session Videos September 15, 2020In this video, Shell described the program it developed to embed its brand purpose with its employees and business units around the globe.
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Four Secrets to More Powerful Creative
Conference Session Videos September 14, 2020In this video, Shanie Cunningham, head of U.S. marketing at Boden U.K., and Brent Niemuth, president and chief creative officer at J. Schmid, discussed how Boden combines neuroscience research with direct mail campaigns.
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Personalization at Scale: Case Studies Industry Sector
Conference Session Videos September 14, 2020In this video, Jason Beck, director of marketing communications at Comcast, and Chuck La Tournous, VP of marketing at American National Insurance, shared tips on personalizing direct mail communication pieces.
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What Innovation at the United States Postal Service Can Mean to You
Conference Session Videos September 14, 2020In this video, Bob Dixon, product technology innovation director at United States Postal Service, and Bill Duggan, group EVP at ANA, discussed how direct mail can be used by all industries.
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ANHEUSER-BUSCH: DIGITAL MARKETING IN UNCERTAIN TIMES
Conference Session Videos September 9, 2020In this session, David Zapata, Global Head of Media at Anheuser-Busch will share how they approach media planning and measure the success of their digital marketing activities.
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Examples of Work by Avocados From Mexico
Conference Session Videos September 9, 2020In this video, Avocados From Mexico walked through a number of examples of the work it has done to promote consumption of the fruit.
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Making Films that Don’t Feel Like They Were Made During the Pandemic
Conference Session Videos September 9, 2020In this video, Cisco shared some of its recent experiences in creating ads to promote the brand.
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THE IMPORTANCE OF SPEAKING TO YOUR CONSUMERS
Conference Session Videos September 9, 2020In this presentation, you’ll learn how this was achieved from conception through activation, including an overview of their consumer target and the insights leveraged for success.
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HOW AUDIO DRIVES CULTURE
Conference Session Videos September 1, 2020In this video, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.
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Mastercard: The Process and Future of Sonic Branding
Conference Session Videos September 1, 2020In this video, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.
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PODCASTING DURING A PANDEMIC
Conference Session Videos September 1, 2020In this video, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.
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Campbell’s Provides Value and Comfort in the Era of COVID-19
Conference Session Videos August 28, 2020In this video, learn how Campbell’s provided culinary inspiration and community to its customers in a digital format.
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Cannabis Marketing in 2020
Conference Session Videos August 28, 2020In this video, learn about the emerging U.S. cannabis industry, which presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.
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Going Digital: Helping Bars and Restaurants Adapt to COVID-19
Conference Session Videos August 28, 2020In this video, learn how BrandMuscle and BREAKTHRU Beverage Group’s SpotMenu solution helped bars and restaurants provide safe and sanitary digital menus to customers during the COVID-19 pandemic.
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Leading with Purpose, Innovation, and Agility
Conference Session Videos August 28, 2020In this video, White Castle shared how its commitment to purpose helped the brand better serve its customers and employees during a time of national crisis.
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Optimizing the Digital Aisle
Conference Session Videos August 28, 2020In this video, Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.
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Artificial Intelligence De-mystified: How Models and Data Work Together for Success
Conference Session Videos August 27, 2020Join Tim Delles, Senior Marketing Manager at Orvis, as he takes you under the hood of AI and machine learning strategies in his email marketing programs. With Salesforce, they'll explore how with the right model, your own data can drive send-time optimization, subject line analysis, and even personalized content selection for each subscriber.
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How to Elevate Your B2B Marketing Experiences With Data + Real-Time Creative
Conference Session Videos August 27, 2020In this video, the National Fire Protection Association and Movable Ink will explain how brands can tap into their existing data sources to power highly-personalized campaigns.
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