Conference Session Videos
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Turning Data Into Delight: How To Organize, Optimize and Personalize With The Data
Conference Session Videos August 27, 2020Join us as we dig into real world examples, progressing through the evolution of personalization and data to reach the holy grail of prescriptive, data-driven marketing. You'll leave this session energized, ready to tackle your data and turn it into the ultimate surprise and delight for your customers.
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Using Data To Bring Value and ROI To Your Email Marketing Campaigns During Times of Crisis
Conference Session Videos August 27, 2020In this video, we will cover the data relevant challenges email marketers are facing in developing programs during times of crisis.
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ARE IMMERSIVE EXPERIENCES STILL POSSIBLE DURING A PANDEMIC?
Conference Session Videos August 20, 2020Integrating influencer and experiential strategies enabled HBO’s marketing team to successfully launch a new show when the industry landscape was in a truly new territory.
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Brands’ Legal Obligations When Using Influencers
Conference Session Videos August 20, 2020In this video, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.
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Empathy, Storytelling, and Influencing Millennial Families
Conference Session Videos August 20, 2020In this video, Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.
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Influencers: Epic Reset and Refresh Moment
Conference Session Videos August 20, 2020In this video, Valassis shared how marketers can maximize their initial investment on influencer campaigns by repurposing content for today’s environment.
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Lions, Tigers, Trolls, and Movie Nights: How Social Listening Informs Influencer Campaigns
Conference Session Videos August 20, 2020In this video, learn how Universal Pictures Home Entertainment leveraged social listening insights to inform its influencer campaign for the premier of Dolittle and Trolls World Tour.
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CONNECTING WITH CONSUMERS IN A WORLD WITHOUT THIRD PARTY COOKIES
Conference Session Videos August 19, 2020In this video, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.
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Data-Driven Marketing Trends for CPG and Consumer-Focused Brands
Conference Session Videos August 19, 2020In this video, Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.
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SurveyMonkey: A Consolidated Approach to Product Marketing
Conference Session Videos August 19, 2020In this video, Denis Scott, VP of growth marketing at SurveyMonkey, and Cassandra Jones, senior director of client strategy at PMG, discussed how SurveyMonkey successfully launched a new product at the start of the COVID-19 pandemic.
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Wyndham Hotels and Resorts: How a Hotel Company Is Handling the Largest Crisis in Industry History
Conference Session Videos August 19, 2020In this video, Lisa Checchio, CMO at Wyndham Hotels and Resort, discussed how Wyndham is reaching out to consumers during the COVID-19 pandemic.
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FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Conference Session Videos August 13, 2020Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Importance of Owning It
Conference Session Videos August 13, 2020In this video, learn how Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.
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A MODERN TECH FRAMEWORK FOR OMNICHANNEL ADVERTISING
Conference Session Videos August 12, 2020Join Mediaocean’s Chief Revenue Officer, Ramsey McGrory to discuss a modern technology framework to simplify the landscape, tackle transformation, and execute omnichannel advertising in this new era.
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AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Conference Session Videos August 12, 2020In this video, a leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.
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CELEBRITIES & INFLUENCERS: WHO? WHAT COST? AND HOW TO ENGAGE
Conference Session Videos August 12, 2020This session focuses on various aspects of engaging celebrity and influencer personalities to promote brands.
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CONTENT MARKETING AND THE ROLE OF THE IN-HOUSE AGENCY
Conference Session Videos August 12, 2020In this session, we’ll explore those opportunities and best practices. Included in those opportunities are recommendations on the operational benefits and vision for an in-house agency structure which can provide greater success and brand growth.
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EVERYTHING STARTS WITH YOUR NORTH STAR
Conference Session Videos August 12, 2020Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
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GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Conference Session Videos August 12, 2020Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
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IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Conference Session Videos August 12, 2020This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
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