Conference Session Videos
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Examples of Work by Avocados From Mexico
Conference Session Videos September 9, 2020In this video, Avocados From Mexico walked through a number of examples of the work it has done to promote consumption of the fruit.
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Making Films that Don’t Feel Like They Were Made During the Pandemic
Conference Session Videos September 9, 2020In this video, Cisco shared some of its recent experiences in creating ads to promote the brand.
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THE IMPORTANCE OF SPEAKING TO YOUR CONSUMERS
Conference Session Videos September 9, 2020In this presentation, you’ll learn how this was achieved from conception through activation, including an overview of their consumer target and the insights leveraged for success.
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HOW AUDIO DRIVES CULTURE
Conference Session Videos September 1, 2020In this video, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.
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Mastercard: The Process and Future of Sonic Branding
Conference Session Videos September 1, 2020In this video, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.
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PODCASTING DURING A PANDEMIC
Conference Session Videos September 1, 2020In this video, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.
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Campbell’s Provides Value and Comfort in the Era of COVID-19
Conference Session Videos August 28, 2020In this video, learn how Campbell’s provided culinary inspiration and community to its customers in a digital format.
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Cannabis Marketing in 2020
Conference Session Videos August 28, 2020In this video, learn about the emerging U.S. cannabis industry, which presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.
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Going Digital: Helping Bars and Restaurants Adapt to COVID-19
Conference Session Videos August 28, 2020In this video, learn how BrandMuscle and BREAKTHRU Beverage Group’s SpotMenu solution helped bars and restaurants provide safe and sanitary digital menus to customers during the COVID-19 pandemic.
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Leading with Purpose, Innovation, and Agility
Conference Session Videos August 28, 2020In this video, White Castle shared how its commitment to purpose helped the brand better serve its customers and employees during a time of national crisis.
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Optimizing the Digital Aisle
Conference Session Videos August 28, 2020In this video, Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.
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Artificial Intelligence De-mystified: How Models and Data Work Together for Success
Conference Session Videos August 27, 2020Join Tim Delles, Senior Marketing Manager at Orvis, as he takes you under the hood of AI and machine learning strategies in his email marketing programs. With Salesforce, they'll explore how with the right model, your own data can drive send-time optimization, subject line analysis, and even personalized content selection for each subscriber.
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How to Elevate Your B2B Marketing Experiences With Data + Real-Time Creative
Conference Session Videos August 27, 2020In this video, the National Fire Protection Association and Movable Ink will explain how brands can tap into their existing data sources to power highly-personalized campaigns.
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Turning Data Into Delight: How To Organize, Optimize and Personalize With The Data
Conference Session Videos August 27, 2020Join us as we dig into real world examples, progressing through the evolution of personalization and data to reach the holy grail of prescriptive, data-driven marketing. You'll leave this session energized, ready to tackle your data and turn it into the ultimate surprise and delight for your customers.
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Using Data To Bring Value and ROI To Your Email Marketing Campaigns During Times of Crisis
Conference Session Videos August 27, 2020In this video, we will cover the data relevant challenges email marketers are facing in developing programs during times of crisis.
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ARE IMMERSIVE EXPERIENCES STILL POSSIBLE DURING A PANDEMIC?
Conference Session Videos August 20, 2020Integrating influencer and experiential strategies enabled HBO’s marketing team to successfully launch a new show when the industry landscape was in a truly new territory.
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Brands’ Legal Obligations When Using Influencers
Conference Session Videos August 20, 2020In this video, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.
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Empathy, Storytelling, and Influencing Millennial Families
Conference Session Videos August 20, 2020In this video, Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.
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Influencers: Epic Reset and Refresh Moment
Conference Session Videos August 20, 2020In this video, Valassis shared how marketers can maximize their initial investment on influencer campaigns by repurposing content for today’s environment.
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Lions, Tigers, Trolls, and Movie Nights: How Social Listening Informs Influencer Campaigns
Conference Session Videos August 20, 2020In this video, learn how Universal Pictures Home Entertainment leveraged social listening insights to inform its influencer campaign for the premier of Dolittle and Trolls World Tour.
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