Conference Session Videos
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Tips for Business Marketers from Visa
Conference Session Videos October 15, 2020In this video, Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Conference Session Videos October 15, 2020In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Conference Session Videos October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Conference Session Videos October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Conference Session Videos October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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Google Illuminates the B2B Landscape
Conference Session Videos October 14, 2020In this video, Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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How Technology Can Create an Emotional Connection
Conference Session Videos October 14, 2020In this video, Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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Marketing as an Architect for Growth
Conference Session Videos October 14, 2020When they talk about purpose, too many leaders in corporate America are talking to themselves. In this video, learn more about a recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing at Microsoft: A Digital Transformation
Conference Session Videos October 14, 2020In this video, Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing Trends for 2021
Conference Session Videos October 14, 2020In this video, the committee chairs of ANA's Business Marketing Practice, Linda Brunner, Kellie Krug and Kathy Seegebrecht, together with B2B agency leader Tom Stein, discussed 2020 learnings and 2021 imperatives.
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THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY
Conference Session Videos October 14, 2020Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.
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Why B2B Advertising Doesn’t Have to Suck: Insights and Learnings from ServiceNow
Conference Session Videos October 14, 2020In this video, learn how B2B software company ServiceNow has transformed its marketing and communications approach over time to become more human, more personal, and more relevant.
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Global Business Trends to Watch
Conference Session Videos October 7, 2020This video will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.
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Lessons Brands Can Learn From Politics
Conference Session Videos October 7, 2020In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.
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Programmatic Media; Improving Your Bottom Line
Conference Session Videos October 7, 2020This video, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.
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The Business Case for Client/Agency Relationship Management
Conference Session Videos October 7, 2020Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.
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The Cost of Losing Creativity
Conference Session Videos October 7, 2020Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.
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Building Effective Partner Ecosystems
Conference Session Videos October 6, 2020Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.
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DRIVING INNOVATION WITH TALENT
Conference Session Videos October 6, 2020In this video we'll go through three pattern areas important beyond just skill and why today’s client-side marketers and agencies should look for these similar skills in hiring to thrive and prosper.
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