Conference Session Videos

Global Business Trends to Watch
Conference Session Videos October 7, 2020
This video will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.
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Lessons Brands Can Learn From Politics
Conference Session Videos October 7, 2020
In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.
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Programmatic Media; Improving Your Bottom Line
Conference Session Videos October 7, 2020
This video, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.
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The Business Case for Client/Agency Relationship Management
Conference Session Videos October 7, 2020
Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.
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The Cost of Losing Creativity
Conference Session Videos October 7, 2020
Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.
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Building Effective Partner Ecosystems
Conference Session Videos October 6, 2020
Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.
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DRIVING INNOVATION WITH TALENT
Conference Session Videos October 6, 2020
In this video we'll go through three pattern areas important beyond just skill and why today’s client-side marketers and agencies should look for these similar skills in hiring to thrive and prosper.
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From Marketing Procurement to CPO
Conference Session Videos October 6, 2020
Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
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Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions
Conference Session Videos October 6, 2020
Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.
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MANAGING VIDEO ASSETS FOR GREATER ROI
Conference Session Videos October 6, 2020
Learn about one change marketing teams can make to create efficiencies, increase ROI, improve workflow and future proof their brand for the complexities of today and tomorrow.
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Maximizing Value With Union Talent
Conference Session Videos October 6, 2020
Stacy Marcus, Chief Negotiator for the JPC and partner at Reed Smith LLP, will discuss how to leverage the JPC’s complimentary services to achieve significant savings under the SAG-AFTRA Commercials Contract.
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New Approaches to Evaluating Procurement
Conference Session Videos October 6, 2020
In this video, Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
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OPENING REMARKS
Conference Session Videos October 6, 2020
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Scope Management by the Numbers
Conference Session Videos October 6, 2020
As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
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Stay Top-of-Mind with Clients
Conference Session Videos October 6, 2020
In this video, Georgia Pacific shared key advice on how to make the most of a marketing budget.
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Supplier Diversity: A Call to Action
Conference Session Videos October 6, 2020
In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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Taming the Wild West of Pitching
Conference Session Videos October 6, 2020
Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Conference Session Videos October 6, 2020
In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.
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Building Trust and Transparency in Data
Conference Session Videos September 24, 2020
In this video, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Digital-First Media At Eli Lilly
Conference Session Videos September 24, 2020
Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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