Conference Session Videos
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How Intel Reimagined and Improved Its Marketing Capabilities
Conference Session Videos October 21, 2020In this video, Intel’s SVP and CMO Karen Walker described how she is reimaging Intel’s marketing capabilities and improving the way the company and its partners approach the dynamic landscape of technology and solutions marketing.
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HOW PURPOSE HELPED LEGO NAVIGATE 2020
Conference Session Videos October 21, 2020The importance of such a strong, focused brand purpose has never been more apparent than during the events of 2020, when it helped guide the choices LEGO had to make in order to not only support its external audiences and employees globally, but to continue promoting child development and ensuring the next generation of leaders and problem-solvers have the skills they need to meet today’s global challenges head-on.
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It Pays to Be Positive
Conference Session Videos October 21, 2020In this video, Pinterest’s Chief Revenue Officer, John Kaplan, and CMO of Pernod Ricard, Pam Forbus, discussed the topics of positivity and pivoting.
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Key Takeaways From The Global CMO Growth Council Summit On Marketing Leadership
Conference Session Videos October 21, 2020Raja Rajamannar, Mastercard’s chief marketing and communications officer and president of its health care business, will moderate a recap of the Summit that summarizes the key actions CMOs around the world have agreed to take together to drive the growth our industry needs and to transform marketing into “a force for good and a force for growth.”
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Let’s Work Together and Stop Online Hate
Conference Session Videos October 21, 2020In this video, Ann Mukherjee, Chairman and CEO, North America, at Pernod Ricard, shared plans for a new industry initiative to curb online hate speech.
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Society Is At Inflection Point, And So Is General Motors
Conference Session Videos October 21, 2020Deborah Wahl, global CMO at General Motors, will share how the company emerged stronger, more agile, and more determined to use its transformative size and scale to democratize a world that’s safer for all, from using the power of its technologies to quickly pivot toward ventilator production, to committing to becoming the most inclusive company in the world.
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Stepping Up as a Force for Good and a Force for Growth
Conference Session Videos October 21, 2020In this video, Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.
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Today and Tomorrow in Tweets
Conference Session Videos October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Turning Mayhem into Momentum
Conference Session Videos October 21, 2020In this video, Michelle Peluso, SVP of digital sales and CMO at IBM, discussed how artificial intelligence capabilities can help reshape marketing.
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Two Good to be True
Conference Session Videos October 21, 2020In this video, Manos Spanos, SVP of brand marketing, Yogurt BU, at Danone NA, discussed the launch of Two Good yogurt, a brand that is committed to helping end food waste and hunger.
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Ways Walmart Puts the Customer First
Conference Session Videos October 21, 2020In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.
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WHERE DOES IT HURT?
Conference Session Videos October 19, 2020By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what’s good for the health of your customer is also good for the health of your brand.
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Business to Business? Think 'Brand' to 'Build'
Conference Session Videos October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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The Future of B2B Marketing
Conference Session Videos October 15, 2020In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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Tips for Business Marketers from Visa
Conference Session Videos October 15, 2020In this video, Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Conference Session Videos October 15, 2020In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Conference Session Videos October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Conference Session Videos October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Conference Session Videos October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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