Conference Session Videos
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INSIDE TARGET CREATIVE
Conference Session Videos August 12, 2020Learn how Waterbury and his team work to identify the skills and talent so that the brand's voice can be fully heard.
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ONE TIP TO WD-40® YOUR CREATIVE OPERATIONS
Conference Session Videos August 12, 2020Simplify how work gets done by understanding the secret to frictionless workflow and precision compliance wherever creative plays. Don’t let mishaps in execution take anything away from the powerful brand stories you create every day.
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OVERNIGHT SUCCESSES THAT IN REALITY WEREN’T: INCREMENTAL CHANGE DELIVERS BREAKTHROUGH MOMENTS
Conference Session Videos August 12, 2020Applying insights from creative leaders across industries, Corey O'Brien, VP at Aquent Studios, will discuss how to deliver breakthrough moments for your in-house agency.
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SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Conference Session Videos August 12, 2020Hear how Sony strategically launched this new capability and where they plan to take it.
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THE INTERSECTION OF IN-HOUSE ANALYTICS, RESEARCH AND CONSUMER INSIGHTS
Conference Session Videos August 12, 2020In this session, John Hancock will share their approach to managing this process.
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Around the Horn All-Stars Edition: Finding Your Focus
Conference Session Videos August 6, 2020Our All-Star panel of industry and nonprofit leaders will share their expertise on maintaining focus and navigating through these uncertain times.
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Brand Building for Social Impact
Conference Session Videos August 6, 2020In this video, review the basics of brand building that all nonprofits should employ.
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Creating Your Own Giving Day
Conference Session Videos August 6, 2020Join Scott Marshall of Feeding America Eastern Wisconsin and Megan Carder of TrueSense Marketing as they unpack the strategies and tactics of successful giving days.
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Face-To-Face, What To Do Now?
Conference Session Videos August 6, 2020What are the brands that rely on their F2F donors doing to meet their acquisition targets? How is the industry responding to new safety protocols? What is the future for this essential and growing channel? Find out from our experts.
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Navigating Issues and Opportunities in the Mail
Conference Session Videos August 6, 2020In this video, learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times.
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Ten Minute Countdown - 5 Summer Waves of the Future
Conference Session Videos August 6, 2020Join ANA SVP, Nonprofit Federation Senny Boone for a top-5 issues countdown that will inform you on the key advocacy and policy issues impacting nonprofit organizations and the agencies working on their behalf.
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Thank Before Asking (Again): An Unlikely Partnership to Improve Donor Stewardship
Conference Session Videos August 6, 2020In this video, learn how an unlikely partnership helped an organization build an innovative, sustainable stewardship solution.
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The Rise of Direct-Response TV and Digital Streaming Ads
Conference Session Videos August 6, 2020In this video, the International Fellowship of Christians and Jews (IFCJ) shared how fundraisers can leverage TV and digital ads to drive growth.
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Trends That Help You Maximize Fundraising Through Successful Corporate Partnerships
Conference Session Videos August 6, 2020In this video, Children’s Miracle Network Hospitals shared best practices in building valuable relationships between corporations and nonprofits amid growing calls for brands to accept their corporate responsibility.
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Virtual Victory: If You Build It Right, They Will Stay
Conference Session Videos August 6, 2020In this session, RKD Group’s VP of Donor Engagement Karla Baldelli will discuss the need to approach virtual fundraising with more thought, better planning and higher expectations to maximize their effectiveness.
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Americans are the Shareholders of Our Nation: The Critical Need for Facts in America Now
Conference Session Videos August 5, 2020During this keynote, USAFacts President Poppy MacDonald will introduce attendees to USAFacts and its mission and discuss why access to government facts now is so critical to all of us.
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Case Study: Overcoming a $1MM Loss When COVID-19 Canceled Events
Conference Session Videos August 5, 2020Join us to look at how one organization overcame their $1MM loss in income and learn the ways direct response can help you reach your financial goals - and even grow - in our current environment.
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Crisis Communication for Nonprofits
Conference Session Videos August 5, 2020In this video, communications professionals from the Parkinson’s Foundation and the Pediatric Brain Tumor Foundation teamed up to share how their organizations prepare for, respond to, and learn from crisis situations.
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Expanding Reach and Scaling Impact Through Connected TV
Conference Session Videos August 5, 2020In this session we will discuss how CTV, when combined with a full digital program, can provide a power punch to your digital marketing efforts
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Exploring Remote Channels to Drive Recovery Post COVID-19
Conference Session Videos August 5, 2020In this video, learn how the pandemic presented nonprofits and commercial organizations that met a need amid lockdown orders with a unique opportunity to drive future growth.
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