Conference Session Videos
-
CONNECTING WITH CONSUMERS IN A WORLD WITHOUT THIRD PARTY COOKIES
Conference Session Videos August 19, 2020In this video, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.
view -
Data-Driven Marketing Trends for CPG and Consumer-Focused Brands
Conference Session Videos August 19, 2020In this video, Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.
view -
SurveyMonkey: A Consolidated Approach to Product Marketing
Conference Session Videos August 19, 2020In this video, Denis Scott, VP of growth marketing at SurveyMonkey, and Cassandra Jones, senior director of client strategy at PMG, discussed how SurveyMonkey successfully launched a new product at the start of the COVID-19 pandemic.
view -
Wyndham Hotels and Resorts: How a Hotel Company Is Handling the Largest Crisis in Industry History
Conference Session Videos August 19, 2020In this video, Lisa Checchio, CMO at Wyndham Hotels and Resort, discussed how Wyndham is reaching out to consumers during the COVID-19 pandemic.
view -
FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Conference Session Videos August 13, 2020Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
view -
The Importance of Owning It
Conference Session Videos August 13, 2020In this video, learn how Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.
view -
A MODERN TECH FRAMEWORK FOR OMNICHANNEL ADVERTISING
Conference Session Videos August 12, 2020Join Mediaocean’s Chief Revenue Officer, Ramsey McGrory to discuss a modern technology framework to simplify the landscape, tackle transformation, and execute omnichannel advertising in this new era.
view -
AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Conference Session Videos August 12, 2020In this video, a leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.
view -
CELEBRITIES & INFLUENCERS: WHO? WHAT COST? AND HOW TO ENGAGE
Conference Session Videos August 12, 2020This session focuses on various aspects of engaging celebrity and influencer personalities to promote brands.
view -
CONTENT MARKETING AND THE ROLE OF THE IN-HOUSE AGENCY
Conference Session Videos August 12, 2020In this session, we’ll explore those opportunities and best practices. Included in those opportunities are recommendations on the operational benefits and vision for an in-house agency structure which can provide greater success and brand growth.
view -
EVERYTHING STARTS WITH YOUR NORTH STAR
Conference Session Videos August 12, 2020Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
view -
GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Conference Session Videos August 12, 2020Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
view -
IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Conference Session Videos August 12, 2020This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
view -
INSIDE TARGET CREATIVE
Conference Session Videos August 12, 2020Learn how Waterbury and his team work to identify the skills and talent so that the brand's voice can be fully heard.
view -
ONE TIP TO WD-40® YOUR CREATIVE OPERATIONS
Conference Session Videos August 12, 2020Simplify how work gets done by understanding the secret to frictionless workflow and precision compliance wherever creative plays. Don’t let mishaps in execution take anything away from the powerful brand stories you create every day.
view -
OVERNIGHT SUCCESSES THAT IN REALITY WEREN’T: INCREMENTAL CHANGE DELIVERS BREAKTHROUGH MOMENTS
Conference Session Videos August 12, 2020Applying insights from creative leaders across industries, Corey O'Brien, VP at Aquent Studios, will discuss how to deliver breakthrough moments for your in-house agency.
view -
SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Conference Session Videos August 12, 2020Hear how Sony strategically launched this new capability and where they plan to take it.
view -
THE INTERSECTION OF IN-HOUSE ANALYTICS, RESEARCH AND CONSUMER INSIGHTS
Conference Session Videos August 12, 2020In this session, John Hancock will share their approach to managing this process.
view -
Around the Horn All-Stars Edition: Finding Your Focus
Conference Session Videos August 6, 2020Our All-Star panel of industry and nonprofit leaders will share their expertise on maintaining focus and navigating through these uncertain times.
view -
Brand Building for Social Impact
Conference Session Videos August 6, 2020In this video, review the basics of brand building that all nonprofits should employ.
view