Conference Session Videos
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Turning Mayhem into Momentum
Conference Session Videos October 21, 2020In this video, Michelle Peluso, SVP of digital sales and CMO at IBM, discussed how artificial intelligence capabilities can help reshape marketing.
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Two Good to be True
Conference Session Videos October 21, 2020In this video, Manos Spanos, SVP of brand marketing, Yogurt BU, at Danone NA, discussed the launch of Two Good yogurt, a brand that is committed to helping end food waste and hunger.
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Ways Walmart Puts the Customer First
Conference Session Videos October 21, 2020In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.
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WHERE DOES IT HURT?
Conference Session Videos October 19, 2020By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what’s good for the health of your customer is also good for the health of your brand.
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Business to Business? Think 'Brand' to 'Build'
Conference Session Videos October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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The Future of B2B Marketing
Conference Session Videos October 15, 2020In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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Tips for Business Marketers from Visa
Conference Session Videos October 15, 2020In this video, Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Conference Session Videos October 15, 2020In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Conference Session Videos October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Conference Session Videos October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Conference Session Videos October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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Google Illuminates the B2B Landscape
Conference Session Videos October 14, 2020In this video, Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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How Technology Can Create an Emotional Connection
Conference Session Videos October 14, 2020In this video, Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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Marketing as an Architect for Growth
Conference Session Videos October 14, 2020When they talk about purpose, too many leaders in corporate America are talking to themselves. In this video, learn more about a recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing at Microsoft: A Digital Transformation
Conference Session Videos October 14, 2020In this video, Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing Trends for 2021
Conference Session Videos October 14, 2020In this video, the committee chairs of ANA's Business Marketing Practice, Linda Brunner, Kellie Krug and Kathy Seegebrecht, together with B2B agency leader Tom Stein, discussed 2020 learnings and 2021 imperatives.
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THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY
Conference Session Videos October 14, 2020Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.
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Why B2B Advertising Doesn’t Have to Suck: Insights and Learnings from ServiceNow
Conference Session Videos October 14, 2020In this video, learn how B2B software company ServiceNow has transformed its marketing and communications approach over time to become more human, more personal, and more relevant.
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