Conference Session Videos
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A New Era Of Purpose-Driven Brands
Conference Session Videos October 21, 2020In this session, Frank Cooper, global CMO of BlackRock, will draw on his experience at the forefront of business leadership and marketing to examine the role of brands through the lens of being great versus doing good, and the role marketers play in the relationship between selling and serving.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Conference Session Videos October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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Brands for Humans: For Greatness and for Growth
Conference Session Videos October 21, 2020Brand-building can inspire greatness and deliver growth when brand heritage and purpose are brought to life through acts (not just ads), are fueled by innovation and creativity, and are rich in craftsmanship and entrepreneurship.
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DIFFERENTIATING A COMMUNITY-BASED BRAND
Conference Session Videos October 21, 2020In this session, you will hear how Casey's General Store teamed up with Deloitte Digital to meet this challenge head-on – and thrive in an age of digital disruption – by implementing cutting-edge solutions to digitize their customer ordering system and creating a state-of-the-art website, mobile app and loyalty program.
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How Intel Reimagined and Improved Its Marketing Capabilities
Conference Session Videos October 21, 2020In this video, Intel’s SVP and CMO Karen Walker described how she is reimaging Intel’s marketing capabilities and improving the way the company and its partners approach the dynamic landscape of technology and solutions marketing.
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HOW PURPOSE HELPED LEGO NAVIGATE 2020
Conference Session Videos October 21, 2020The importance of such a strong, focused brand purpose has never been more apparent than during the events of 2020, when it helped guide the choices LEGO had to make in order to not only support its external audiences and employees globally, but to continue promoting child development and ensuring the next generation of leaders and problem-solvers have the skills they need to meet today’s global challenges head-on.
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It Pays to Be Positive
Conference Session Videos October 21, 2020In this video, Pinterest’s Chief Revenue Officer, John Kaplan, and CMO of Pernod Ricard, Pam Forbus, discussed the topics of positivity and pivoting.
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Key Takeaways From The Global CMO Growth Council Summit On Marketing Leadership
Conference Session Videos October 21, 2020Raja Rajamannar, Mastercard’s chief marketing and communications officer and president of its health care business, will moderate a recap of the Summit that summarizes the key actions CMOs around the world have agreed to take together to drive the growth our industry needs and to transform marketing into “a force for good and a force for growth.”
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Let’s Work Together and Stop Online Hate
Conference Session Videos October 21, 2020In this video, Ann Mukherjee, Chairman and CEO, North America, at Pernod Ricard, shared plans for a new industry initiative to curb online hate speech.
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Society Is At Inflection Point, And So Is General Motors
Conference Session Videos October 21, 2020Deborah Wahl, global CMO at General Motors, will share how the company emerged stronger, more agile, and more determined to use its transformative size and scale to democratize a world that’s safer for all, from using the power of its technologies to quickly pivot toward ventilator production, to committing to becoming the most inclusive company in the world.
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Stepping Up as a Force for Good and a Force for Growth
Conference Session Videos October 21, 2020In this video, Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.
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Today and Tomorrow in Tweets
Conference Session Videos October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Turning Mayhem into Momentum
Conference Session Videos October 21, 2020In this video, Michelle Peluso, SVP of digital sales and CMO at IBM, discussed how artificial intelligence capabilities can help reshape marketing.
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Two Good to be True
Conference Session Videos October 21, 2020In this video, Manos Spanos, SVP of brand marketing, Yogurt BU, at Danone NA, discussed the launch of Two Good yogurt, a brand that is committed to helping end food waste and hunger.
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Ways Walmart Puts the Customer First
Conference Session Videos October 21, 2020In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.
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WHERE DOES IT HURT?
Conference Session Videos October 19, 2020By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what’s good for the health of your customer is also good for the health of your brand.
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Business to Business? Think 'Brand' to 'Build'
Conference Session Videos October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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The Future of B2B Marketing
Conference Session Videos October 15, 2020In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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