Conference Session Videos
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How Brands Can Balance Structure and Creativity
Conference Session Videos April 17, 2024In this video, SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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Moving Your Brand out of the Friend Zone
Conference Session Videos April 17, 2024In this video, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Refreshing a Heritage Brand
Conference Session Videos April 17, 2024In this video, Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Create Conversation About Your Brand, Not Just Effective Awareness
Conference Session Videos April 16, 2024In this video, David Miller, CMO, San Diego Zoo Wildlife Alliance, shared how they are committed to saving species worldwide by uniting their expertise in animal care and conservation science with their dedication to inspiring passion for nature.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Conference Session Videos April 16, 2024In this video, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Driving the Development of Purposeful Brands with Humanity
Conference Session Videos April 16, 2024In this video, Haleon explored the impact of purpose on brand growth and how brands can optimize the execution of their purpose through partnerships and consumer insights.
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Financial Futures: From Elevating Women to Engaging Gen Z
Conference Session Videos April 16, 2024In this session, learn how Ally, with Anomaly's strategic guidance, has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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How Retail Media Addresses Top Brand Challenges
Conference Session Videos April 16, 2024In this video, Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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Making Las Vegas a Destination for Sports Fans
Conference Session Videos April 16, 2024In this video, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Nationwide’s Partnership with the NFL
Conference Session Videos April 16, 2024In this video, Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.
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Opening Remarks of the 2024 ANA Brand Masters Conference
Conference Session Videos April 16, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.
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AI Revolution: What Brands Need to Know for 2024 and Beyond
Conference Session Videos April 15, 2024In this video, CognitivePath's Greg Verdino explores the transformative impact of AI on marketing, offering insights on leveraging AI for competitive advantage and innovation.
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Creativity: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, a panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Navigating Consumer Paradoxes: Key Insights for Marketers in 2024
Conference Session Videos April 15, 2024In this video, Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.
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Programmatic: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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What Brands Need to Know: Marketing in the New Age of Commerce
Conference Session Videos April 15, 2024In this video, Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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A Panel Discussion on Combating Inherent Biases in AI
Conference Session Videos April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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Just Because You Can, Doesn’t Mean You Should
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Session Videos April 10, 2024In this video, IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.
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