Conference Session Videos
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Navigating Consumer Paradoxes: Key Insights for Marketers in 2024
Conference Session Videos April 15, 2024In this video, Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.
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Programmatic: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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What Brands Need to Know: Marketing in the New Age of Commerce
Conference Session Videos April 15, 2024In this video, Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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A Panel Discussion on Combating Inherent Biases in AI
Conference Session Videos April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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Just Because You Can, Doesn’t Mean You Should
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Session Videos April 10, 2024In this video, IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024In this video, AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Session Videos April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. In this video, ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos April 9, 2024In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Session Videos April 9, 2024In this video, learn how Ally Financial embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Leveraging Gen AI to Enhance and Accelerate Customer Experience
Conference Session Videos April 9, 2024In this video, TripAdvisor's Christine Maguire and UpperRight's Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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Personalized: Customer Strategy in the Age of AI
Conference Session Videos April 9, 2024In this video, Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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The Power of AI for Customer Experience
Conference Session Videos April 9, 2024In this video, H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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Transforming Transformation with Gen AI
Conference Session Videos April 9, 2024In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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A Framework for the Validation and Prioritization of AI Use Cases
Conference Session Videos April 8, 2024In this video from the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Conference Session Videos April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. In this video, SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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How AI is Set to Transform Technology, Business, and the Investing Landscapes
Conference Session Videos March 20, 2024In this video, Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Session Videos March 20, 2024Media is the largest marketing investment for many companies. In this video, Kimberly-Clark' Stacie Medley shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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