Conference Session Videos
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Making Media Sustainability a Priority
Conference Session Videos March 20, 2024In this video, speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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Advertising as a Service to the Consumer
Conference Session Videos March 19, 2024In this video, Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Audience Segmentation in a Cookieless World
Conference Session Videos March 19, 2024In this video, Intel Corporation's Nicole Roth discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Creating Next-Gen Fan Engagement
Conference Session Videos March 19, 2024In this video, the NFL's Andy Kauffman offered examples of how the brand is securing and growing its audience.
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How Marketers Can Harness the Power of AI
Conference Session Videos March 19, 2024AI is already reshaping and disrupting the marketing landscape. In this session, Microsoft’s Chief Brand Officer shared how media leaders can effectively leverage AI across the marketing organization.
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How Retail Media Plays Offense and Defense for Monster Energy
Conference Session Videos March 19, 2024In this video, Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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Kraft Heinz's Media Revolution: Forging Partnerships for Strategic Growth
Conference Session Videos March 19, 2024In this video, Nick Jazarian from Kraft Heinz and Mike Law from Akara shared insights on their strategic partnership to transform Kraft Heinz's media approach, emphasizing culture, creativity, and consumer connections.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Session Videos March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Session Videos March 19, 2024In this video, Nationwide's Kristi Daraban explained how the brand capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Conference Session Videos February 22, 2024In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways
Conference Session Videos February 22, 2024To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Conference Session Videos February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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How General Mills Leverages Retail Media to Drive Growth
Conference Session Videos February 22, 2024In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Conference Session Videos February 22, 2024In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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Using Retail Media Networks for Full Funnel Engagement
Conference Session Videos February 22, 2024In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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AI Trends and Forecasts
Conference Session Videos January 30, 2024In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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Dove’s 10 Tips for Practicing Brand Purpose
Conference Session Videos January 30, 2024In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Five Emerging Trends in Contemporary Business and Culture
Conference Session Videos January 30, 2024In this video from a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.
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