Conference Session Videos
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Session Videos November 16, 2023In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Choose Your Own (Adlaw) Adventure!
Conference Session Videos November 16, 2023In this video, Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” with the ultimate outcome of each determined by the audience!
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Opening Remarks of the 2023 ANA Masters of Advertising Law Conference — Day Two
Conference Session Videos November 16, 2023In this video, ANA CEO Bob Liodice delivered the opening remarks at day two of the 2023 ANA Masters of Advertising Law Conference.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Conference Session Videos November 16, 2023In this video, veteran lawyer Ron Urbach offered numerous observations on emerging legal developments connected to wide-ranging topics that included dark patterns and junk fees, endorsement guidelines, ESG claims, health product claims, and AI.
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Amplifying Diversity in Film with Indeed
Conference Session Videos November 8, 2023Indeed’s mission is to help people get jobs. And while we know talent is universal, opportunity is not. Data shows that BIPOC directors remain critically underrepresented as directors. In this video, Indeed discussed how they got here and what the impact has been so far.
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Igniting a Nicotine-Free Generation with “Quitters”
Conference Session Videos November 8, 2023In this video, learn how Truth Initiative's "Quitters" campaign showcased the journey of real young people quitting vaping, highlighting the positive impact of quitting nicotine on mental health, inspiring others to quit, and providing resources for successful cessation.
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Northwell Health Finds Its Purpose in Combating Gun Violence
Conference Session Videos November 8, 2023In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. In this video, learn how this crisis prompted Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, to find a way to combat the epidemic.
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Reaching a Global Audience with the McDonald’s World Cup Campaign
Conference Session Videos November 8, 2023In this video, McDonald’s showcased how the brand turned its 2022 FIFA World Cup sponsorship into a massive success by developing a simple message that brought fans together across countries and cultures, united by their love of soccer.
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The Best Performance TV Ads of 2023
Conference Session Videos November 8, 2023In this video, walk through some of the best ads that ran on MNTN’s Performance TV platform in 2023. Kristen Navarro broke down exactly what made the creative so effective, how it was uniquely designed to drive performance, and why this selection showcases how impactful Connected TV advertising can be.
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Girl Scouts Is Fostering a More Inclusive World for Girls and Women
Conference Session Videos October 27, 2023The world keeps trying to put girls and Girl Scouts in a box of arts and crafts, green vests, and sweet smiles, which are all fine — but the Girl Scouts organization focuses on a strategy that can help change the world.
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Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
Conference Session Videos October 27, 2023Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. In this video, he cataloged several of the ones he is currently observing.
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Reclaiming La-Z-Boy’s Brand Identity
Conference Session Videos October 27, 2023In this video, La-Z-Boy's Christy Hoskins discussed how the brand recommitted itself to a brand identity that it had run from for years.
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Breathing New Life into an Iconic Brand from the Inside Out
Conference Session Videos October 26, 2023After being acquired by Stanley Black & Decker in 2017, CRAFTSMAN® went through a major revitalization. In this video, hear from CMO Tabata Gomez on how she is leading efforts to transform the brand by connecting its beloved sense of nostalgia to the forward-thinking, dynamic, and bold brand of today.
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How 7-Eleven Supports Customers and Communities
Conference Session Videos October 26, 2023In this video, 7-Eleven highlights some of the efforts it is undertaking to bring freshness to all the ways in which it engages customers and serves communities.
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How Land O' Lakes Advocates on Behalf of Rural America
Conference Session Videos October 26, 2023In this video, Land O' Lakes detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.
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How to Be a Better Agency and How to Be a Better Client
Conference Session Videos October 26, 2023In this video from a session at the ANA’s 2023 Masters of Marketing Conference, Mazda CMO Brad Audet shared advice for clients and agencies.
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Merging Purpose-Driven Marketing with Gen Z DNA
Conference Session Videos October 26, 2023Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. In this video, explore Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.
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Passion Unleashed: Exploring New Horizons in Marketing
Conference Session Videos October 26, 2023In this video, Mastercard shared how it connects with card holders by curating international culinary experiences.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Conference Session Videos October 26, 2023At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders. In this video, hear their insights into how CMOs can strengthen their relationships with CEOs.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Session Videos October 25, 2023The principles of marketing, technically, are no different for B2C and B2B customers. In this session, BD's Tony Ezell shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.
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