Conference Session Videos
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How Adobe Gets to the Heart of AI
Conference Session Videos December 5, 2023In this video, Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discussed creativity, reaching a B2B consumer, and generative AI.
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How to Implement an Experience Mindset and Drive Business Growth
Conference Session Videos December 5, 2023In this video, Tiffani Bova, former global growth evangelist at Salesforce, outlined the “[employee] experience mindset” and shared steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.
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How to Not Drown in the Sea of Sameness, Part 2
Conference Session Videos December 5, 2023In this video, Phillip Jackson explored the initial insights from Future Commerce's annual VISIONS 2023 survey and report. Learn about some of the key themes that will shape the year ahead.
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Landing the Customer Brand Promise
Conference Session Videos December 5, 2023In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
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When B2B and B2C Collide: Best Practices in B2B2C Marketing
Conference Session Videos December 5, 2023As the digital landscape evolves, learn why it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.
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B2B Tips: Insights from a Panel Discussion at the ANA’s 2023 B2B Conference
Conference Session Videos December 4, 2023Attendees at the ANA’s 2023 B2B Conference heard a myriad of tips on B2B marketing from a panel that included Lou Cohen of Ernst and Young and Kristin Gower of EssenceMediacom.
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Cultivating Talent by Blending Technology, Skills, and the Human Touch
Conference Session Videos December 4, 2023In this video, Mauricio Ferreira of Microsoft talked about the inflection point we are at with the exponential growth of GenAI, the evolution of B2B marketing, and the everlasting need to build meaningful human connections.
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Delivering Better B2B Buying Experiences
Conference Session Videos December 4, 2023In this video, Google’s Doug Novack explained how marketers can influence B2B buyers as they discover brands, offered compelling product information, and covered the importance of vendors remaining connected to B2B buyers post-purchase.
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Session Videos December 4, 2023In this video, learn how HP's Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling.
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The Eight Tenets of Next-Level ABM
Conference Session Videos December 4, 2023In this video, Quarry, a top-ranking demand marketing firm exclusive to B2B, shared what it sees as the eight tenants for taking account-based marketing campaigns to the next level.
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The Future of B2B: Predictions for 2030
Conference Session Videos December 4, 2023In this video, Merkle described four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.
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The Sustainability Gap: Greenwashing Versus Greenhushing
Conference Session Videos December 4, 2023In this video, speakers from Brand Finance explained the concepts of greenwashing and greenhushing.
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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Session Videos December 4, 2023In this video, a panel of marketing experts shared practical insights and strategies for embracing diversity, promoting authenticity, and fostering inclusivity in marketing campaigns. They also delved into key takeaways from that iconic Barbie speech, discussing its implications for brands, advertisers, and marketers.
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Virtual Diversity Fair: Meet Asian-Owned Companies
Conference Session Videos December 1, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Conference Session Videos November 16, 2023In this video, legal experts provided an overview of expansions to existing data privacy laws that advertisers need to be aware of and strategies for how to comply with creeping data privacy legislation without harming advertising effectiveness.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Session Videos November 16, 2023In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Choose Your Own (Adlaw) Adventure!
Conference Session Videos November 16, 2023In this video, Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” with the ultimate outcome of each determined by the audience!
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Opening Remarks of the 2023 ANA Masters of Advertising Law Conference — Day Two
Conference Session Videos November 16, 2023In this video, ANA CEO Bob Liodice delivered the opening remarks at day two of the 2023 ANA Masters of Advertising Law Conference.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Conference Session Videos November 16, 2023In this video, veteran lawyer Ron Urbach offered numerous observations on emerging legal developments connected to wide-ranging topics that included dark patterns and junk fees, endorsement guidelines, ESG claims, health product claims, and AI.
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Amplifying Diversity in Film with Indeed
Conference Session Videos November 8, 2023Indeed’s mission is to help people get jobs. And while we know talent is universal, opportunity is not. Data shows that BIPOC directors remain critically underrepresented as directors. In this video, Indeed discussed how they got here and what the impact has been so far.
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