Conference Session Videos
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How to Create an Investor Mindset Culture at Your Business
Conference Session Videos January 23, 2024In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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Six Tips for a Brand Transformation Led by Marketing Operations
Conference Session Videos January 23, 2024In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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An Example of How to Represent Women in Advertising
Conference Session Videos December 7, 2023In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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Building the B2B Business Case for In-House Digital and Creative
Conference Session Videos December 7, 2023In this video, Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.
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Creative Agility: The In-House Agency Difference
Conference Session Videos December 7, 2023In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. Hear from Tom Evans, head of The Kitchen, Kraft Heinz’s in-house agency, on how he motivates his team to balance speed with substance to create award-winning work.
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Project Management: The In-House Agency Catalyst
Conference Session Videos December 7, 2023In this video, Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.
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Transforming the Creative Development Process at Dell Technologies
Conference Session Videos December 7, 2023In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.
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Creativity in B2B: We Need to Talk About It
Conference Session Videos December 5, 2023In this video, Tom Stein and Reuben Webb, two of the leaders at ANA Agency of the Year Stein IAS, addressed the state of creativity in B2B and provided tools to elevate the conversation from subjective personal debates to objective business cases.
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GeoBlue’s Modern Marketing Transformation: Reshaping Strategies and Teams for Success
Conference Session Videos December 5, 2023In this video, GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.
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How Adobe Gets to the Heart of AI
Conference Session Videos December 5, 2023In this video, Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discussed creativity, reaching a B2B consumer, and generative AI.
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How to Implement an Experience Mindset and Drive Business Growth
Conference Session Videos December 5, 2023In this video, Tiffani Bova, former global growth evangelist at Salesforce, outlined the “[employee] experience mindset” and shared steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.
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How to Not Drown in the Sea of Sameness, Part 2
Conference Session Videos December 5, 2023In this video, Phillip Jackson explored the initial insights from Future Commerce's annual VISIONS 2023 survey and report. Learn about some of the key themes that will shape the year ahead.
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Landing the Customer Brand Promise
Conference Session Videos December 5, 2023In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
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When B2B and B2C Collide: Best Practices in B2B2C Marketing
Conference Session Videos December 5, 2023As the digital landscape evolves, learn why it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.
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B2B Tips: Insights from a Panel Discussion at the ANA’s 2023 B2B Conference
Conference Session Videos December 4, 2023Attendees at the ANA’s 2023 B2B Conference heard a myriad of tips on B2B marketing from a panel that included Lou Cohen of Ernst and Young and Kristin Gower of EssenceMediacom.
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Cultivating Talent by Blending Technology, Skills, and the Human Touch
Conference Session Videos December 4, 2023In this video, Mauricio Ferreira of Microsoft talked about the inflection point we are at with the exponential growth of GenAI, the evolution of B2B marketing, and the everlasting need to build meaningful human connections.
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Delivering Better B2B Buying Experiences
Conference Session Videos December 4, 2023In this video, Google’s Doug Novack explained how marketers can influence B2B buyers as they discover brands, offered compelling product information, and covered the importance of vendors remaining connected to B2B buyers post-purchase.
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Session Videos December 4, 2023In this video, learn how HP's Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling.
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The Eight Tenets of Next-Level ABM
Conference Session Videos December 4, 2023In this video, Quarry, a top-ranking demand marketing firm exclusive to B2B, shared what it sees as the eight tenants for taking account-based marketing campaigns to the next level.
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The Future of B2B: Predictions for 2030
Conference Session Videos December 4, 2023In this video, Merkle described four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.
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