Conference Session Videos | Marketing Knowledge Center

Four Critical Ingredients for the Post-Cookie World

Conference Session Videos June 17, 2021

In this video, earn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.

view

How Nonprofits Used Their Pandemic Response to Acquire New Donors

Conference Session Videos June 17, 2021

In this video, Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.

view

How Virtual Meetings Changed Agency Relations

Conference Session Videos June 17, 2021

While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.

view

Leading the Next Frontier of Media Disruption

Conference Session Videos June 17, 2021

In this video, Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.

view

Media KPIs That Matter

Conference Session Videos June 17, 2021

Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. In this video, learn about key takeaways from the report and action items to be taken in response to the findings.

view

Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand

Conference Session Videos June 17, 2021

In this video, Best Buy discussed how it reconceived its brand purpose, dedicating itself to enriching lives through technology.

view

The ANA Media Leadership Growth Council

Conference Session Videos June 17, 2021

In this video, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.

view

Video at the Speed of Performance

Conference Session Videos June 17, 2021

In this video, Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.

view

Women’s Sports: A More Important Force Than Ever for Your Brand

Conference Session Videos June 17, 2021

In this video, hear a conversation with the pre-eminent voice/brand in the sporting goods industry and the creator of the upcoming Fifty/50 film series celebrating the 50th anniversary of Title IX.

view

American Cancer Society: How the Direct Mail Team Adapted Throughout 2020

Conference Session Videos June 3, 2021

In this video, learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.

view

Attribution Model 2.0 — Direct Mail Goes Digital

Conference Session Videos June 3, 2021

Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.

view

Best Behavioral Science Secrets for Direct Mail Success

Conference Session Videos June 3, 2021

In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.

view

Game Changer: Creating a Winning Playbook in Direct Mail

Conference Session Videos June 3, 2021

In this video, Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.

view

New Value for Direct Mail

Conference Session Videos June 3, 2021

In this video, the USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.

view

The ANA 2021 Response Rate Report — Initial Findings

Conference Session Videos June 3, 2021

In this video, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.

view

What You're Missing About Today's Direct Mail

Conference Session Videos June 3, 2021

In this video, Curtis Tingle with Valassis addressed some of the common myths and misconceptions about direct mail, such as it's too expensive, it doesn't connect with younger consumers, and it just doesn't work anymore.

view

How to Launch an Always-Ready OOH Campaign

Conference Session Videos May 27, 2021

In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

view

How Influencers Helped New York City Fight COVID-19

Conference Session Videos May 26, 2021

In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.

view

How to Go Beyond Organic with Influencers

Conference Session Videos May 26, 2021

In this session, hear how to leverage influencers beyond their feeds to add value across paid media, online commerce, sweepstakes, ongoing ambassador relationships, and more.

view

Influencer Contract Must-Haves

Conference Session Videos May 26, 2021

In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.

view