Conference Session Videos
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Conference Session Videos June 28, 2021In this video, Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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Making Creative Asset Management a Competitive Advantage
Conference Session Videos June 28, 2021In this video, Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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Opening Remarks of the 2021 ANA Advertising Financial Management Conference
Conference Session Videos June 28, 2021ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.
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Optimizing Client and Agency Relationships: 4P's 3.0
Conference Session Videos June 28, 2021In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The Growth of Supplier Diversity
Conference Session Videos June 28, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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The New Creative Economy
Conference Session Videos June 28, 2021In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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Brand Activation Legal Committee: June 2021
Conference Session Videos June 24, 2021For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Session Videos June 18, 2021In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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The ANA Programmatic RFP
Conference Session Videos June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Session Videos June 18, 2021In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Conference Session Videos June 17, 2021In this video, Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Conference Session Videos June 17, 2021In this video, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Effective Media Management: The Keys to Brand Growth
Conference Session Videos June 17, 2021ANA CEO Bob Liodice shared his thoughts on media initiatives underway in the industry, such as PRAM, CMM, GARM, and TAG. He also discussed what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the media industry to the benefit of those who fund it, the advertisers.
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Four Critical Ingredients for the Post-Cookie World
Conference Session Videos June 17, 2021In this video, earn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Conference Session Videos June 17, 2021In this video, Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Virtual Meetings Changed Agency Relations
Conference Session Videos June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Leading the Next Frontier of Media Disruption
Conference Session Videos June 17, 2021In this video, Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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Media KPIs That Matter
Conference Session Videos June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. In this video, learn about key takeaways from the report and action items to be taken in response to the findings.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Session Videos June 17, 2021In this video, Best Buy discussed how it reconceived its brand purpose, dedicating itself to enriching lives through technology.
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The ANA Media Leadership Growth Council
Conference Session Videos June 17, 2021In this video, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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