Conference Session Videos
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Leveraging TikTok Influencers to Generate Massive Virality
Conference Session Videos May 26, 2021In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Maximizing Relationships with Influencers to Drive Relevance
Conference Session Videos May 26, 2021In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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Olay’s Transformation: The Influencer Effect
Conference Session Videos May 26, 2021In this video, Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Conference Session Videos May 26, 2021In this video, learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Conference Session Videos May 26, 2021In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Conference Session Videos May 26, 2021In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Conference Session Videos May 25, 2021In this video, a panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Conference Session Videos May 25, 2021In this video, speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Session Videos May 25, 2021In this video, the CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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Lexus Influencers Engage Young and Authentic Customers
Conference Session Videos May 25, 2021In this video, Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Session Videos May 25, 2021In this video, LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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Opening Remarks of the 2021 ANA Influencer Marketing Conference
Conference Session Videos May 25, 2021ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2021 ANA Influencer Marketing Conference.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Conference Session Videos May 25, 2021In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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ABM Technology: Invest, or Work with What You Have?
Conference Session Videos May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts. In this video, Inverta walked through different technology and tools in the ABM space and where can they play a role.
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Brand Activation Legal Committee: May 2021
Conference Session Videos May 20, 2021For May’s meeting, attorneys from Seyfarth Shaw LLP provided updates in the following areas: false advertising litigation, including NAD, Lanham Act, and class action cases; the regulatory landscape, including FTC and State AG activity; and developments in privacy law.
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Be Like Water: Transforming to In-House
Conference Session Videos May 13, 2021In this video, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Expanding Your In-House Agency’s Capabilities
Conference Session Videos May 13, 2021In this video, hear from in-house agency leaders about their in-house journey. They covered new capabilities, scaling, and the impact the pandemic has had to business models, as well as what it takes to be successful and maintain a creative edge.
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From "Brand Police" to Strategic Advisers
Conference Session Videos May 13, 2021In this video, PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Session Videos May 13, 2021In this video, the PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Conference Session Videos May 13, 2021In this video, David Angelo, founder and creative chairman of David&Goliath, shared how to keep your agency brand thriving, relevant, and evolving when in-house.
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