Conference Session Videos
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Video at the Speed of Performance
Conference Session Videos June 17, 2021In this video, Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Women’s Sports: A More Important Force Than Ever for Your Brand
Conference Session Videos June 17, 2021In this video, hear a conversation with the pre-eminent voice/brand in the sporting goods industry and the creator of the upcoming Fifty/50 film series celebrating the 50th anniversary of Title IX.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Conference Session Videos June 3, 2021In this video, learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Conference Session Videos June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Best Behavioral Science Secrets for Direct Mail Success
Conference Session Videos June 3, 2021In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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Game Changer: Creating a Winning Playbook in Direct Mail
Conference Session Videos June 3, 2021In this video, Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.
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New Value for Direct Mail
Conference Session Videos June 3, 2021In this video, the USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.
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The ANA 2021 Response Rate Report — Initial Findings
Conference Session Videos June 3, 2021In this video, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.
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What You're Missing About Today's Direct Mail
Conference Session Videos June 3, 2021In this video, Curtis Tingle with Valassis addressed some of the common myths and misconceptions about direct mail, such as it's too expensive, it doesn't connect with younger consumers, and it just doesn't work anymore.
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How to Launch an Always-Ready OOH Campaign
Conference Session Videos May 27, 2021In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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How Influencers Helped New York City Fight COVID-19
Conference Session Videos May 26, 2021In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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How to Go Beyond Organic with Influencers
Conference Session Videos May 26, 2021In this session, hear how to leverage influencers beyond their feeds to add value across paid media, online commerce, sweepstakes, ongoing ambassador relationships, and more.
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Influencer Contract Must-Haves
Conference Session Videos May 26, 2021In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.
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Leveraging TikTok Influencers to Generate Massive Virality
Conference Session Videos May 26, 2021In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Maximizing Relationships with Influencers to Drive Relevance
Conference Session Videos May 26, 2021In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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Olay’s Transformation: The Influencer Effect
Conference Session Videos May 26, 2021In this video, Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Conference Session Videos May 26, 2021In this video, learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Conference Session Videos May 26, 2021In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Conference Session Videos May 26, 2021In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Conference Session Videos May 25, 2021In this video, a panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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