Conference Session Videos
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Purpose and Performance: The Math, the Magic, and the Customer
Conference Session Videos July 23, 2021In this video, learn how the events of the past 18 months have clouded our vision as marketers, but as marketers emerge some familiar tensions remain.
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The Art of Selling in a Digital-First World
Conference Session Videos July 23, 2021In this video, Marcus Sheridan and Tyler Lessard, the co-authors of The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, shared practical and actionable advice and insights on what B2B marketers need to do right now to win and succeed.
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Agile Marketing in a High Velocity Environment
Conference Session Videos July 22, 2021In this video, Michael Mendenhall, CMO and COO of TriNet, discussed the importance and benefit of marketing with fast decision cycles and increased flexibility without compromising high quality creative or a company’s mission.
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Are B2B Marketers Ready to Be Growth Drivers? The Debut of B2B’s First Growth Marketing Maturity Index
Conference Session Videos July 22, 2021In this video, Stein IAS developed a strategic framework for modeling advanced go-to-market growth programs and ROI investment.
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B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Conference Session Videos July 22, 2021In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
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B2 Awards: Live! Pinpointing the Gene for Caring
Conference Session Videos July 22, 2021In this video, learn how advanced segmentation and insights built an award-winning brand that spotlights the rewards of the care industry.
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Brand Activation Legal Committee: July 2021
Conference Session Videos July 22, 2021For July’s meeting, Greensfelder, Hemker & Gale, PC provided updates in the following areas: NAD and NARB, Lanham Act, and false advertising class actions; FTC and State AG activity; and the recent enactment of the Colorado Privacy Act and other developments in privacy law.
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Cultivating Creativity to Increase B2B Impact
Conference Session Videos July 22, 2021As a winner of the 2021 ANA B2 Award for Large In-House Agency of the Year, the Green Dot Agency has found success by creating a culture that empowers employees and places them at the center of the business. In this video, Director Kim McNeil-Downs shared some of the ways that this culture was achieved.
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Customer Valuation Finally Comes of Age
Conference Session Videos July 22, 2021In this video from the 2021 ANA Masters of B2B Marketing Conference, the Wharton School’s Peter Fader strove to demystify customer lifetime value.
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Five B2B Marketing Dynamics for Better Business Outcomes
Conference Session Videos July 22, 2021In this video, Google and Bain shared their recent research on the trends affecting B2B buyers, sellers, and marketers.
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Four Priorities for B2B Marketers
Conference Session Videos July 22, 2021In this video, Oracle offered suggestions to B2B marketers who are adapting to a world in which more of the buying cycle is becoming digitalized and therefore falling under their purview.
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How a Former Chef Masters the Complex Art of Simplicity in Marketing
Conference Session Videos July 22, 2021In this video, Neil Siddons, CMO at GE Additive, offered advice to marketers that covered such topics as how to hire and the value of a willingness to pivot.
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How a Software Firm Tapped into Emotion to Reshape B2B Marketing
Conference Session Videos July 22, 2021In this video, Ping Identity shared how B2B companies can connect with audiences on an emotional level by using influencer marketing.
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How B2B Brands Grow
Conference Session Videos July 22, 2021In this video, Peter Weinberg of LinkedIn’s B2B Institute explained the concept of “Mental Availability” and how brands can capitalize on its implications to grow.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos July 22, 2021The mindsets, needs, and behaviors of small and mid-sized businesses have drastically shifted during the pandemic. In this video, Inc. Media’s Richard Russey and Cargo’s Dan Gliatta shared five key insights related to these shifts, as well as actions a B2B brand can take to respond to each shift.
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Opening Remarks of the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Masters of B2B Marketing Conference.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Conference Session Videos July 22, 2021In this video, NI CMO Ana Villegas shared highlights from her brand’s ongoing marketing transformation efforts, covering business and marketing obstacles that arose during the transformation and how her team forged stronger partnerships with key stakeholders and outside partners to align on pushing creative boundaries.
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Turning the Titanic into a Speedboat: How JPMorgan Chase Adopted a Start-Up Mentality to Deliver the Paycheck Protection Program in Eight Days
Conference Session Videos July 22, 2021In this video, learn how JPMorgan Chase, when faced with the challenge of delivering the new Paycheck Protection Program (PPP) to more than 4 million business customers during an unprecedented pandemic, rewrote the playbook to distribute the much-needed funds.
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Welcome to the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, Peter Weinberg, Head of Development, B2B Institute at LinkedIn, welcomed attendees to the 2021 ANA Masters of B2B Marketing Conference.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos July 22, 2021This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.
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