Conference Session Videos
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How B2B Brands Grow
Conference Session Videos July 22, 2021In this video, Peter Weinberg of LinkedIn’s B2B Institute explained the concept of “Mental Availability” and how brands can capitalize on its implications to grow.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos July 22, 2021The mindsets, needs, and behaviors of small and mid-sized businesses have drastically shifted during the pandemic. In this video, Inc. Media’s Richard Russey and Cargo’s Dan Gliatta shared five key insights related to these shifts, as well as actions a B2B brand can take to respond to each shift.
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Opening Remarks of the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Masters of B2B Marketing Conference.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Conference Session Videos July 22, 2021In this video, NI CMO Ana Villegas shared highlights from her brand’s ongoing marketing transformation efforts, covering business and marketing obstacles that arose during the transformation and how her team forged stronger partnerships with key stakeholders and outside partners to align on pushing creative boundaries.
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Turning the Titanic into a Speedboat: How JPMorgan Chase Adopted a Start-Up Mentality to Deliver the Paycheck Protection Program in Eight Days
Conference Session Videos July 22, 2021In this video, learn how JPMorgan Chase, when faced with the challenge of delivering the new Paycheck Protection Program (PPP) to more than 4 million business customers during an unprecedented pandemic, rewrote the playbook to distribute the much-needed funds.
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Welcome to the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, Peter Weinberg, Head of Development, B2B Institute at LinkedIn, welcomed attendees to the 2021 ANA Masters of B2B Marketing Conference.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos July 22, 2021This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.
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Creating a Better World Through Powerful Storytelling
Conference Session Videos July 21, 2021How do you tell a story that’s never been told before? In this video, learn how a historic moment unfolded when Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space.
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Debunking Connected TV Measurement Myths
Conference Session Videos July 21, 2021In this video, Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.
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eos’ Social State of Mind
Conference Session Videos July 21, 2021In this video, Soyoung Kang, CMO at eos, discussed why the brand depends on social media, and how a social-first mindset is shaping everything from eos’s insights approach to product innovation to creative strategy.
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How Social Commerce Is Transforming Retail
Conference Session Videos July 21, 2021In this video, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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The Benefits of Paid Activation on Social Media
Conference Session Videos July 21, 2021In this video, Traci Spiegelman at Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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The Digital Transformation of an Iconic Brand
Conference Session Videos July 21, 2021In this video, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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What Next?
Conference Session Videos July 21, 2021It has been over a quarter of a century since digital media and marketing began. In this video, industry veteran Rishad Tobaccowala shares some ideas on where things are going next.
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Building a Framework for Transformational Creativity
Conference Session Videos July 20, 2021In this video, McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.
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Digital Media Management: The Keys to Brand Growth
Conference Session Videos July 20, 2021In this video, ANA CEO Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.
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Guy Fieri and King’s Hawaiian Make Everything Taste Better
Conference Session Videos July 20, 2021Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.
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How Hyundai Approaches Influencer Campaigns
Conference Session Videos July 20, 2021In this video, Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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How to Create Shoppable Moments Everywhere
Conference Session Videos July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this video, the team at Blue Chip shared some tips.
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Innovation at the Speed of Culture
Conference Session Videos July 20, 2021In this video, Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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