Conference Session Videos
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Conference Session Videos May 13, 2021In this video, Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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Replay with Live Q&A — From Out-House to In-House: Why the Transition Doesn’t Stink
Conference Session Videos May 13, 2021Award-winning leader Todd Miller talked about how embracing the full potential of the in-house model can not only successfully advance the quality of the work but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Ins and Outs of Brand Campaign Activation
Conference Session Videos May 13, 2021In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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Developing an Internal Agency Winning Team Culture
Conference Session Videos May 12, 2021In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Session Videos May 12, 2021In this video, Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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How ADT Cracked the Social Code
Conference Session Videos May 12, 2021In this video, ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How Brands Can Move at the Speed of Change
Conference Session Videos May 12, 2021In this video, Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Conference Session Videos May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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Opening Remarks of the 2021 ANA In-House Agency Conference
Conference Session Videos May 12, 2021Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2021 ANA In-House Agency Conference.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Session Videos May 12, 2021In this video, TD Bank shared its experience with developing an in-house agency, along with a number of the lessons learned along the way.
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The Un-House Agency
Conference Session Videos May 12, 2021In this video, Amina Dilawari and Michael Rowland with St. Jude Children's Research Hospital, Inc. ALSAC shared how they are letting go of traditional ways of working to build a more collaborative and effective approach.
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A Winning Holiday Strategy: Analyzing, Planning, and Executing
Conference Session Videos May 6, 2021In this video, Positive Promotions shared how it used insights from 2019’s holiday email campaign to guide its 2020 initiative.
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AI — Love It or Loathe It?
Conference Session Videos May 6, 2021In this video, learn about the challenges and benefits of using AI in your email program.
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Demystify Email Optimization to Get More Emails to the Inbox
Conference Session Videos May 6, 2021In this video, hear the perspectives from both a deliverability and compliance expert (Udeme Ukutt of Linkedin) and an email marketing expert (April Mullen of SparkPost) on opportunities to make your emails much more effective.
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EEC Awards Celebration
Conference Session Videos May 6, 2021In this video, meet the 2021 EEC winners of Program Awards, Stefan Pollard Award Recipient, and the Email Marketer Thought Leader of the Year.
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Fresh Scent in 20 Markets
Conference Session Videos May 6, 2021In this video, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Session Videos May 6, 2021In this video, email marketing professionals offered advice for making messages more inclusive.
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Keynote Session: The State of Email Marketing
Conference Session Videos May 6, 2021In this video, learn how the events of 2020 have changed consumers and email marketing and what that means for email marketers in 2021.
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The New Rules for Email Marketing: Combining Privacy and Personalization
Conference Session Videos May 6, 2021In this video, OneTrust PreferenceChoice offered tips and best practices for collecting consent.
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Conference Session Videos May 5, 2021In this video, a panel of marketers shared tips about choosing the right email service provider (ESP).
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