Conference Session Videos
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Conference Session Videos May 25, 2021In this video, speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Session Videos May 25, 2021In this video, the CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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Lexus Influencers Engage Young and Authentic Customers
Conference Session Videos May 25, 2021In this video, Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Session Videos May 25, 2021In this video, LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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Opening Remarks of the 2021 ANA Influencer Marketing Conference
Conference Session Videos May 25, 2021ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2021 ANA Influencer Marketing Conference.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Conference Session Videos May 25, 2021In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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ABM Technology: Invest, or Work with What You Have?
Conference Session Videos May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts. In this video, Inverta walked through different technology and tools in the ABM space and where can they play a role.
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Brand Activation Legal Committee: May 2021
Conference Session Videos May 20, 2021For May’s meeting, attorneys from Seyfarth Shaw LLP provided updates in the following areas: false advertising litigation, including NAD, Lanham Act, and class action cases; the regulatory landscape, including FTC and State AG activity; and developments in privacy law.
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Be Like Water: Transforming to In-House
Conference Session Videos May 13, 2021In this video, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Expanding Your In-House Agency’s Capabilities
Conference Session Videos May 13, 2021In this video, hear from in-house agency leaders about their in-house journey. They covered new capabilities, scaling, and the impact the pandemic has had to business models, as well as what it takes to be successful and maintain a creative edge.
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From "Brand Police" to Strategic Advisers
Conference Session Videos May 13, 2021In this video, PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Session Videos May 13, 2021In this video, the PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Conference Session Videos May 13, 2021In this video, David Angelo, founder and creative chairman of David&Goliath, shared how to keep your agency brand thriving, relevant, and evolving when in-house.
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Conference Session Videos May 13, 2021In this video, Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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Replay with Live Q&A — From Out-House to In-House: Why the Transition Doesn’t Stink
Conference Session Videos May 13, 2021Award-winning leader Todd Miller talked about how embracing the full potential of the in-house model can not only successfully advance the quality of the work but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Ins and Outs of Brand Campaign Activation
Conference Session Videos May 13, 2021In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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Developing an Internal Agency Winning Team Culture
Conference Session Videos May 12, 2021In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Session Videos May 12, 2021In this video, Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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How ADT Cracked the Social Code
Conference Session Videos May 12, 2021In this video, ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How Brands Can Move at the Speed of Change
Conference Session Videos May 12, 2021In this video, Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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