Conference Session Videos
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Conference Session Videos May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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Opening Remarks of the 2021 ANA In-House Agency Conference
Conference Session Videos May 12, 2021Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2021 ANA In-House Agency Conference.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Session Videos May 12, 2021In this video, TD Bank shared its experience with developing an in-house agency, along with a number of the lessons learned along the way.
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The Un-House Agency
Conference Session Videos May 12, 2021In this video, Amina Dilawari and Michael Rowland with St. Jude Children's Research Hospital, Inc. ALSAC shared how they are letting go of traditional ways of working to build a more collaborative and effective approach.
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A Winning Holiday Strategy: Analyzing, Planning, and Executing
Conference Session Videos May 6, 2021In this video, Positive Promotions shared how it used insights from 2019’s holiday email campaign to guide its 2020 initiative.
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AI — Love It or Loathe It?
Conference Session Videos May 6, 2021In this video, learn about the challenges and benefits of using AI in your email program.
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Demystify Email Optimization to Get More Emails to the Inbox
Conference Session Videos May 6, 2021In this video, hear the perspectives from both a deliverability and compliance expert (Udeme Ukutt of Linkedin) and an email marketing expert (April Mullen of SparkPost) on opportunities to make your emails much more effective.
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EEC Awards Celebration
Conference Session Videos May 6, 2021In this video, meet the 2021 EEC winners of Program Awards, Stefan Pollard Award Recipient, and the Email Marketer Thought Leader of the Year.
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Fresh Scent in 20 Markets
Conference Session Videos May 6, 2021In this video, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Session Videos May 6, 2021In this video, email marketing professionals offered advice for making messages more inclusive.
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Keynote Session: The State of Email Marketing
Conference Session Videos May 6, 2021In this video, learn how the events of 2020 have changed consumers and email marketing and what that means for email marketers in 2021.
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The New Rules for Email Marketing: Combining Privacy and Personalization
Conference Session Videos May 6, 2021In this video, OneTrust PreferenceChoice offered tips and best practices for collecting consent.
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Conference Session Videos May 5, 2021In this video, a panel of marketers shared tips about choosing the right email service provider (ESP).
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Diversity and Inclusion in Marketing
Conference Session Videos May 5, 2021In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.
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Future of the Inbox (AMP, BIMI, Annotations)
Conference Session Videos May 5, 2021The inbox experience is evolving, and marketers need to adapt to utilize these new technologies, looking beyond Gmail tab placement, AMP for email, BIMI, and schema. Hear directly from the individuals behind these innovations on why you should care and how to participate.
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Interactive Emails and Zero-Party Data
Conference Session Videos May 5, 2021In this video, Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.
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Level Up Your Email Copy and Design
Conference Session Videos May 5, 2021Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. In this video, learn to make sure your design and content can capture attention and still deliver your message with power and flair.
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Opening Remarks of the 2021 ANA Email Evolution Conference
Conference Session Videos May 5, 2021ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Email Evolution Conference.
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Personalization Strategies in the Age of Creativity
Conference Session Videos May 5, 2021In this video, Office Depot's Tom Griffin digs into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.
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Saying Goodbye to Data Friction
Conference Session Videos May 5, 2021In this video, Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.
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