Conference Session Videos | Marketing Knowledge Center

Diversity and Inclusion in Marketing

Conference Session Videos May 5, 2021

In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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Future of the Inbox (AMP, BIMI, Annotations)

Conference Session Videos May 5, 2021

The inbox experience is evolving, and marketers need to adapt to utilize these new technologies, looking beyond Gmail tab placement, AMP for email, BIMI, and schema. Hear directly from the individuals behind these innovations on why you should care and how to participate.

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Interactive Emails and Zero-Party Data

Conference Session Videos May 5, 2021

In this video, Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.

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Level Up Your Email Copy and Design

Conference Session Videos May 5, 2021

Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. In this video, learn to make sure your design and content can capture attention and still deliver your message with power and flair.

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Opening Remarks of the 2021 ANA Email Evolution Conference

Conference Session Videos May 5, 2021

ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Email Evolution Conference.

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Personalization Strategies in the Age of Creativity

Conference Session Videos May 5, 2021

In this video, Office Depot's Tom Griffin digs into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.

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Saying Goodbye to Data Friction

Conference Session Videos May 5, 2021

In this video, Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.

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So, You’re Blocked? How to Recover and Be a Better Sender

Conference Session Videos May 5, 2021

In this video, a panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.

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What’s New with Data Privacy?

Conference Session Videos May 5, 2021

In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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Backyard Dive Bar Turned Data Capture Opportunity

Conference Session Videos April 27, 2021

In this video, Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.

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Ford Drives into Esports and Rocket League

Conference Session Videos April 27, 2021

In this video, Scott Denby and Casie Ocaña with Ford discussed the brand's esports partnership and how brands can authentically connect with consumers on new channels.

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Hot Wheels Legends Tour: Extending the Success of an Experiential Program with Digital Content in the Age of COVID-19

Conference Session Videos April 27, 2021

The global pandemic disrupted many types of experiential activations, but Hot Wheels saw the opportunity to pivot and turn its program into an engaging digital experience leveraging digital content.

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How Scotts Miracle-Gro Used Their First-Ever Superbowl Commercial to Kick off the Spring Season Like Never Before

Conference Session Videos April 27, 2021

In this video, learn how Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020.

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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021

Conference Session Videos April 27, 2021

In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.

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Why Gamers Love Mountain Dew

Conference Session Videos April 27, 2021

In this video, Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.

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Brand Activation Legal Committee: April 2021

Conference Session Videos April 22, 2021

For April’s meeting, attorneys from Davis+Gilbert LLP provided updates on recent FTC and NAD activity, copyright and trademark updates, and related developments in privacy law.

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Actionable Content and the Collapse of the Purchase Funnel

Conference Session Videos April 21, 2021

In this video, learn how in its work with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.

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Building and Engaging Communities in a Virtual World

Conference Session Videos April 21, 2021

In this video, learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.

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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story

Conference Session Videos April 21, 2021

In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.

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Here’s What Generation Z Cares About

Conference Session Videos April 21, 2021

In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.

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