Conference Session Videos
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos July 20, 2021In this video, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Patients As People: A Lifestyle Approach to Treatment
Conference Session Videos July 20, 2021In this video, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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The ANA Programmatic RFP
Conference Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Session Videos July 20, 2021In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Welcome to the 2021 ANA Digital & Social Media Conference
Conference Session Videos July 20, 2021In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.
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From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture
Conference Session Videos July 8, 2021Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this video, hear from the creators of the Biden for President Campaign's Biden Island.
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Fueling Campaign Performance with Intelligent Creative
Conference Session Videos July 8, 2021In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
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Innovating Today, Envisioning Tomorrow: The Path to Convergence
Conference Session Videos July 8, 2021In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.
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The Three Roles of Creative in Marketing
Conference Session Videos July 8, 2021In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Conference Session Videos July 8, 2021In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos June 30, 2021In this video, Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Session Videos June 29, 2021In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
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Commercial Relationships with Agencies Post-Pandemic
Conference Session Videos June 29, 2021In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Conference Session Videos June 29, 2021In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Financial Automation in Media
Conference Session Videos June 29, 2021In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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Leveraging Attribution
Conference Session Videos June 29, 2021Attribution is both an art and a science. In this video, Dorothy Dowling with Best Western Hotels discussed trends in the travel industry during the pandemic.
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Make Your Marketing Investments Efficient
Conference Session Videos June 29, 2021Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.
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Media for Growth
Conference Session Videos June 29, 2021In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.
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Nationwide: Managing Influencer Marketing Program Costs Efficiently
Conference Session Videos June 29, 2021Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.
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The Growing Importance of ESG
Conference Session Videos June 29, 2021Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.
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