Conference Session Videos
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Innovating Today, Envisioning Tomorrow: The Path to Convergence
Conference Session Videos July 8, 2021In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.
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The Three Roles of Creative in Marketing
Conference Session Videos July 8, 2021In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Conference Session Videos July 8, 2021In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos June 30, 2021In this video, Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Session Videos June 29, 2021In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
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Commercial Relationships with Agencies Post-Pandemic
Conference Session Videos June 29, 2021In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Conference Session Videos June 29, 2021In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Financial Automation in Media
Conference Session Videos June 29, 2021In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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Leveraging Attribution
Conference Session Videos June 29, 2021Attribution is both an art and a science. In this video, Dorothy Dowling with Best Western Hotels discussed trends in the travel industry during the pandemic.
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Make Your Marketing Investments Efficient
Conference Session Videos June 29, 2021Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.
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Media for Growth
Conference Session Videos June 29, 2021In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.
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Nationwide: Managing Influencer Marketing Program Costs Efficiently
Conference Session Videos June 29, 2021Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.
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The Growing Importance of ESG
Conference Session Videos June 29, 2021Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.
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Using Advanced Analytics to Drive Marketing ROI
Conference Session Videos June 29, 2021In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Conference Session Videos June 28, 20212021 has already brought a whirlwind of changes to our (hopefully) soon-to-be post-pandemic world. This session led by ANA’s outside legal counsel, Reed Smith, covers five top industry issues and buzzwords.
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A CMO’s Stance on Agencies
Conference Session Videos June 28, 2021In this video, Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.
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A New Economic Model for Brands and Their Agencies
Conference Session Videos June 28, 2021In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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Agency Management: Learnings from the Past 18 Months
Conference Session Videos June 28, 2021In this video, Steven Wales, Chief Revenue Officer of Decideware, sits down with two industry leaders to hear their perspective on how the last 18 months has changed how clients and agencies work together.
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Behind a Rust-Oleum Campaign
Conference Session Videos June 28, 2021In this video, Rust-Oleum shared the campaign strategy it devised to promote Epoxy Shield, a coating for garage floors.
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Building an ROI Model to Secure Board and CFO Approval
Conference Session Videos June 28, 2021Banner Health's CMO led a transformation of the consumer experience. Learn how the team developed a business case that supported a large scale, multi-year digital transformation initiative that demanded significant investment and also promised significant return in the desired timeframe.
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