Conference Session Videos
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Using Advanced Analytics to Drive Marketing ROI
Conference Session Videos June 29, 2021In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Conference Session Videos June 28, 20212021 has already brought a whirlwind of changes to our (hopefully) soon-to-be post-pandemic world. This session led by ANA’s outside legal counsel, Reed Smith, covers five top industry issues and buzzwords.
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A CMO’s Stance on Agencies
Conference Session Videos June 28, 2021In this video, Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.
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A New Economic Model for Brands and Their Agencies
Conference Session Videos June 28, 2021In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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Agency Management: Learnings from the Past 18 Months
Conference Session Videos June 28, 2021In this video, Steven Wales, Chief Revenue Officer of Decideware, sits down with two industry leaders to hear their perspective on how the last 18 months has changed how clients and agencies work together.
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Behind a Rust-Oleum Campaign
Conference Session Videos June 28, 2021In this video, Rust-Oleum shared the campaign strategy it devised to promote Epoxy Shield, a coating for garage floors.
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Building an ROI Model to Secure Board and CFO Approval
Conference Session Videos June 28, 2021Banner Health's CMO led a transformation of the consumer experience. Learn how the team developed a business case that supported a large scale, multi-year digital transformation initiative that demanded significant investment and also promised significant return in the desired timeframe.
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Conference Session Videos June 28, 2021In this video, Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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Making Creative Asset Management a Competitive Advantage
Conference Session Videos June 28, 2021In this video, Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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Opening Remarks of the 2021 ANA Advertising Financial Management Conference
Conference Session Videos June 28, 2021ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.
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Optimizing Client and Agency Relationships: 4P's 3.0
Conference Session Videos June 28, 2021In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The Growth of Supplier Diversity
Conference Session Videos June 28, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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The New Creative Economy
Conference Session Videos June 28, 2021In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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Brand Activation Legal Committee: June 2021
Conference Session Videos June 24, 2021For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Session Videos June 18, 2021In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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The ANA Programmatic RFP
Conference Session Videos June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Session Videos June 18, 2021In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Conference Session Videos June 17, 2021In this video, Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Conference Session Videos June 17, 2021In this video, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Effective Media Management: The Keys to Brand Growth
Conference Session Videos June 17, 2021ANA CEO Bob Liodice shared his thoughts on media initiatives underway in the industry, such as PRAM, CMM, GARM, and TAG. He also discussed what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the media industry to the benefit of those who fund it, the advertisers.
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