Reimagining the Client-Agency Partnership to Optimize Programmatic Media | Conference Session Videos | Event Video | All MKC Content | ANA

Reimagining the Client-Agency Partnership to Optimize Programmatic Media

In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.