Conference Session Videos
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How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry
Conference Session Videos September 12, 2023Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Session Videos September 12, 2023In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.
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Opening Remarks of the 2023 ANA Brand Activation & Creativity Conference
Conference Session Videos September 12, 2023In this video, Mike Kaufman, SVP of Brand & Media at ANA, delivered the opening remarks of the 2023 ANA Brand Activation & Creativity Conference.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Conference Session Videos September 12, 2023In this video, Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
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Together We Win — Creatively Driving Impact Through Sports
Conference Session Videos September 12, 2023Through a shared belief in elevating women’s sports and athletes, Frito-Lay and FOX Sports came together to create a one-of-a-kind partnership around one of the greatest sporting events in the world: The FIFA Women’s World Cup Australia & New Zealand 2023™️.
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Using Social Impact to Innovate Media Practices
Conference Session Videos September 12, 2023In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Session Videos August 23, 2023In this video, speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
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Coca-Cola Shared Compliance Learnings
Conference Session Videos August 23, 2023Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
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Cross-Media Measurement in a Digital-First Landscape
Conference Session Videos August 22, 2023In this session, Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Session Videos August 22, 2023In this video, learn how a panel of experts face challenges presented by CTV and what measurement enhancements and opportunities they see ahead that will advance learnings and insights, specifically on CTV and as part of cross-platform efforts.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Session Videos August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Session Videos August 22, 2023This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.
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Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement
Conference Session Videos August 22, 2023In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.
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Let's Ride: How Uber Is Keeping Up with Today's Consumer
Conference Session Videos August 22, 2023In this video, Dorothy Ann Advincula, Global Head of Audience, Insights and Measurement for Uber’s advertising platform, discussed how Uber is helping the biggest brands connect in creative and memorable ways and how they are setting up a measurement and insights practice to analyze a complex advertising ecosystem.
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Opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Session Videos August 22, 2023In this session, ANA Group EVP Bill Tucker delivered the opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Session Videos August 22, 2023In this video, Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.
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How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting
Conference Session Videos August 21, 2023In this video, SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.
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How to Overcome Data Cherry-Picking and Optimize Marketing Performance
Conference Session Videos August 21, 2023In this video, Marketbridge’s Andy Hasselwander explained the “Cobra Effect” that is currently permeating digital marketing measurement and offered advice on what marketers can do to overcome it and make their measurement more dynamic and accurate.
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Stop Optimizing to Attention
Conference Session Videos August 21, 2023In this video, Adelaide’s Marc Guldimann debunks the common myths surrounding attention metrics. He also covered use cases for attention metrics and the positive effects they are starting to have on incentives across the media ecosystem.
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TikTok Works: Understanding TikTok's Place in the Media Mix
Conference Session Videos August 21, 2023In this session, the TikTok Marketing Science team presented research compiled from Nielsen, NCSolutions, Fairing, Samba TV, and more to show how TikTok ads generate business outcomes and their effect on TV viewership.
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