Conference Session Videos
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Conference Session Videos June 13, 2023Few have seen the evolution of in-house agencies from the vantage point of R/GA's Michael Olaye. In this video, learn why he sees a future in which AI empowers in-house agencies of all sizes to redefine their marketing potential.
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Opening Remarks: The Continued Rise of the In-House Agency
Conference Session Videos June 13, 2023In this video, get highlights of the new ANA research on in-house agencies including how workloads continue to increase, the biggest challenges for in-house agencies (all related to managing growth), and how in-house agencies are working with external agencies.
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Six Tips for Staffing In-House Agencies and Building Their Cultures
Conference Session Videos June 13, 2023In this video, Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Conference Session Videos June 13, 2023In this video, Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.
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This “Follow the Sun” In-House Strategy Is a Game-Changer
Conference Session Videos June 13, 2023In this video, representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.
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Building and Nurturing Trust Through Shared Brand Purpose
Conference Session Videos June 8, 2023In this video, learn how CommonSpirit Health, one of the largest nonprofit hospital networks in the U.S., uses its award-winning “Hello humankindness” brand platform to communicate the organization’s pioneering approach to care through kindness and the notion that humanity holds the power to heal.
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Growing a $1 Billion Brand by Building Trust
Conference Session Videos June 8, 2023In this video, Glanbia Performance Nutrition shared how it builds trust with consumers by focusing on product quality, storytelling, and innovation.
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How Purpose and Trust Help Rockwool Fuel Its Green Agenda
Conference Session Videos June 8, 2023Mirella Vitale was instrumental in developing ROCKWOOL Group’s purpose formulation. In this video, Vitale asserts the importance of reminding ourselves what our companies stand for and ensuring that people trust our commitments.
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The Purpose of Purpose
Conference Session Videos June 8, 2023In this video, Martyn Etherington, senior vice president and CMO at BMC Software, discussed what a purpose-led ethos can achieve and how it can also accelerate growth.
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The Trust Factor: Driving Business Performance in Uncertain Times
Conference Session Videos June 8, 2023Economic uncertainty. Employee churn. Cost-conscious consumers. For any brand leader, navigating today’s marketplace is complex, competitive, and always changing. In this video, We First's Simon Mainwaring shared insights from his work with Leah Smith, SVP and CMO at MINA Group.
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Be the Hero Your Buyers Need and Deserve: Building Superpowered B2B Customer Experiences
Conference Session Videos June 7, 2023In this video, speakers dove into the trends from Merkle's third annual B2B Superpowers report, discussing what matters most to B2B buyers today, how the buying process has changed over time, and what brands can do to gain competitive advantage in a dynamic and challenging world.
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Building Next-Gen B2B Marketing
Conference Session Videos June 7, 2023Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. In this video, Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.
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How ServiceNow Achieved 180 Times ROI with Demand Marketing
Conference Session Videos June 7, 2023In this video, ServiceNow, a B2B software company, shared how it partnered with Anteridad to leverage its data platform and develop a go-to-market demand marketing strategy that generated $132 million in new business in the program’s first year.
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Launching a Tech Brand with Heart
Conference Session Videos June 7, 2023In this video, Kyndryl shared how it leveraged its nearly 90,000 employees and an OOH campaign to establish its corporate identity.
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Now and in the Future: Generating More Value from Your Customers
Conference Session Videos June 7, 2023In this video, Vincent Bahk, Head of Brand, Digital, and Experiential Marketing at FIS, shared his perspective on what it takes to market to clients and prospects — from brand to demand — and everything in between.
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The Next Generation of Account-Based Sales and Marketing
Conference Session Videos June 7, 2023In this video, learn about No Forms. No Spam. No Cold Calls., a book written by Latane Contantis that is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.
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A B2B Technology Company That’s Balancing Brand Marketing and Demand Generation
Conference Session Videos June 6, 2023In this video, learn how technology company Juniper Networks shifted its marketing budget to prioritize brand building — but in a way that continued to support demand generation. The strategy leveraged tactics such as out-of-home, video, and sponsorship.
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B2B Tips for Marketing in an Economic Downturn
Conference Session Videos June 6, 2023In this video, Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.
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Finding Your Way: Navigating the Complexities of the B2B Buyer Journey
Conference Session Videos June 6, 2023In this video, Google shared some of its latest research concerning the complexity related to B2B consideration.
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GE’s Powerful Approach to B2B Marketing
Conference Session Videos June 6, 2023In this video, GE shared various initiatives and five principles that illustrate its innovative marketing approach.
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