Conference Session Videos
-
Building a Multicultural and Inclusive Brand Marketing Strategy
Conference Session Videos May 23, 2023In this video, Lanae Jackson, senior manager of multicultural marketing at Nissan, outlined the role of measurement in a successful multicultural marketing strategy. Lanae discussed the metrics, points of analysis, and insights that fuel Nissan's multicultural-driven goals.
view -
How NASCAR Is Fueling the Future with an Evolving Measurement Approach
Conference Session Videos May 23, 2023In this video, NASCAR gave an in-depth look at how it has leveraged data to grow its audience, keep decision makers armed with the data they need to make important choices, engage fans in new ways, and provide new levels of value to the sport’s sponsors.
view -
How to Leverage AI to Fill in the Gaps in Your Consumer Understanding
Conference Session Videos May 23, 2023In this video, Ericka Podesta McCoy, Resonate CMO, shared what you should look for when enriching your data to create a better understanding of your customers at the individual level. Learn how you can create one-size-fits-one messaging to enhance and grow loyalty and revenue at every step of the customer lifecycle.
view -
Keynote: The Power of Measurement at Ulta Beauty
Conference Session Videos May 23, 2023In this video, Michelle Crossan-Matos, CMO at Ulta Beaty, discussed the power of measurement at Ulta Beauty. Hear how Ulta leverages data and metrics at the C-suite level to drive strategic decisions and accelerate growth.
view -
Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Session Videos May 23, 2023For Panera, enhancing the customer experience and driving loyalty is key. In this video, Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.
view -
Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World
Conference Session Videos May 23, 2023In this video, LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.
view -
The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline
Conference Session Videos May 17, 2023In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.
view -
A Giant in Cyber Safety Rebrands Itself
Conference Session Videos April 28, 2023In this video, learn how a combined entity developed a new corporate brand overarching its portfolio of consumer brands after a merger between NortonLifeLock and Avast.
view -
How Campari America Creates Brand Awareness Through Experiential Engagement
Conference Session Videos April 28, 2023In this video, Campari Group shared how it leverages human experiences to drive awareness and growth.
view -
40th Anniversary ANA REGGIE Awards Gala
Conference Session Videos April 27, 2023In this video, a total of 78 awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of the year across 25 different categories.
view -
Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Conference Session Videos April 27, 2023In this video, Keebler shared its approach to refreshing intellectual property such as its brand mascot, Ernie the elf, as well as the research guiding that effort.
view -
How Avocados from Mexico Built a Brand in a Brand-Less Category
Conference Session Videos April 27, 2023In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.
view -
How H&R Block Used Purpose to Confront Its Relevancy Crisis
Conference Session Videos April 27, 2023In this video, learn how H&R Block made its brand more relevant for consumers by leaning heavily into brand purpose and leveraging content and event activations to reach new, younger audiences.
view -
How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Conference Session Videos April 27, 2023In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
view -
Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Session Videos April 27, 2023Mint Mobile has stretched the possibilities of media by nailing the fundamentals, trying the untested, and flipping the script on the traditional. In this video, Andrew Fried shared five examples of how the brand has leveraged media as the brand's centerpiece for growth.
view -
Northwell Health Finds Its Purpose in Combating Gun Violence
Conference Session Videos April 27, 2023In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. In this video, learn how Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, found a way to combat the epidemic.
view -
Opening Remarks of the 2023 ANA Brand Masters Conference
Conference Session Videos April 27, 2023Mike Kaufman, ANA Senior Vice President, Brand and Media, delivered the opening remarks of the 2023 ANA Brand Masters Conference.
view -
Six Tips for Optimizing Partnerships and Adopting New Technology
Conference Session Videos April 27, 2023This panel featured representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. In this video, they shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.
view -
The Fresh Market Brand Turnaround Story — The Power of Love
Conference Session Videos April 27, 2023Learn how The Fresh Market returned to its brand for humans roots through driving innovation and leveraging media as the brand's centerpiece for growth.
view -
The Magic of Pickleball: The Sport That Captured the Attention of the Nation
Conference Session Videos April 27, 2023In this video, Connor Pardoe, CEO and commissioner at Professional Pickleball Association, discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.
view