Conference Session Videos
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San Diego Tourism Authority Marries OOH and Digital to Engager Travelers
Conference Session Videos September 13, 2023In this video, The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Session Videos September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
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The Business Case for Making “Good” Creative Work to Drive Growth
Conference Session Videos September 13, 2023What makes creativity work? WARC shared some of the principles of creative effectiveness, developed from years of research across the world. This session will help you understand why creativity is so powerful, and how to maximize its commercial impact.
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The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Conference Session Videos September 13, 2023In this video, business inspiration hub Catalyzing Innovation offered recommendations on how brands can use generative AI to enhance creativity and marketing.
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Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand
Conference Session Videos September 12, 2023In this video, David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.
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Bringing Greater Creativity to Commerce Experiences
Conference Session Videos September 12, 2023In this video, speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.
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Consumer Attitudes Toward Wellness and the Economics of Food Purchases
Conference Session Videos September 12, 2023In this video, Vericast shared some of the results from a 2023 consumer survey, covering topics such as attitudes toward wellness, food, and food purchases.
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Emerging Trends in Sports Sponsorships
Conference Session Videos September 12, 2023In this video, SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
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Five Tenets of Bravery in Marketing
Conference Session Videos September 12, 2023In this video, Arc Worldwide identified five tenets that help foster bravery in the field of marketing and offered an example from Unilever to illustrate them in action.
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How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry
Conference Session Videos September 12, 2023Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Session Videos September 12, 2023In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.
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Opening Remarks of the 2023 ANA Brand Activation & Creativity Conference
Conference Session Videos September 12, 2023In this video, Mike Kaufman, SVP of Brand & Media at ANA, delivered the opening remarks of the 2023 ANA Brand Activation & Creativity Conference.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Conference Session Videos September 12, 2023In this video, Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
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Together We Win — Creatively Driving Impact Through Sports
Conference Session Videos September 12, 2023Through a shared belief in elevating women’s sports and athletes, Frito-Lay and FOX Sports came together to create a one-of-a-kind partnership around one of the greatest sporting events in the world: The FIFA Women’s World Cup Australia & New Zealand 2023™️.
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Using Social Impact to Innovate Media Practices
Conference Session Videos September 12, 2023In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Session Videos August 23, 2023In this video, speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
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Coca-Cola Shared Compliance Learnings
Conference Session Videos August 23, 2023Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
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Cross-Media Measurement in a Digital-First Landscape
Conference Session Videos August 22, 2023In this session, Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Session Videos August 22, 2023In this video, learn how a panel of experts face challenges presented by CTV and what measurement enhancements and opportunities they see ahead that will advance learnings and insights, specifically on CTV and as part of cross-platform efforts.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Session Videos August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
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