Conference Session Videos
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Recognizing Chosen Names in the Trans Community
Conference Session Videos October 18, 2023In this video, Citi shared how it worked with Michaela Jaé Rodriguez, the first trans woman to win a Golden Globe, to promote the company’s “Chosen Name” initiative, which allows trans customers to easily update the name on their banking cards.
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Victories (and Lessons) in Fighting for LGBTQ+ Protections
Conference Session Videos October 18, 2023In this video, The Body Shop shared how it coordinated an effort to drive support of the Equality Act, which resulted in the submission of 4,000 letters to senators in support of the bill.
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Beyond Transaction Data: Wendy’s Playbook to Earn Relationships with Hispanic Consumers
Conference Session Videos October 12, 2023In this video, Wendy's Global CMO Carl Loredo discussed how his Cuban roots and multicultural marketing background drove the iconic QSR to embrace a challenger mindset and play the game differently — going beyond transaction data and passive listening to see consumers as individuals.
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P&G’s Ongoing Commitment to Multicultural Marketing
Conference Session Videos October 12, 2023In this video, P&G's Marc Pritchard and Lela Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.
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The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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ANA’S Commitment to DEIB and Opening Remarks
Conference Session Videos October 11, 2023Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. ANA’s work covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, a new LGBTQ+ practice, and its annual diversity benchmarking report.
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Lexus’ Approach to Reaching Diverse Audiences
Conference Session Videos October 11, 2023In this video, Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 11, 2023In this video from her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.
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Session Video from ANA 1-Day Members-Only Conference: Data Smart Omnichannel Marketing
Conference Session Videos October 11, 2023In this video, speakers from Lowe’s, American Express, USPS, and more discussed how brands are using data smartly and responsibly to succeed during turbulent economic times.
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How to Engage Authentically with South Asians
Conference Session Videos October 10, 2023In this video, speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.
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Virtual Diversity Fair: Minority-Owned Production Companies
Conference Session Videos October 3, 2023October's Virtual Supplier Diversity Fair highlighted Minority-Owned Production companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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ANA Legislative Update on Data Privacy
Conference Session Videos September 28, 2023In this video, Chris Oswald, EVP Law, Ethics and Government Relations at the ANA, provided a fast-paced and comprehensive update of the hot issues confronting marketers in Washington, D.C. and statehouses across the country.
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Defining a Modern CDP: Closing the Gap Between Expectation and Reality
Conference Session Videos September 28, 2023In this video, Zeta and Forrester shared findings from a research report in which they interviewed 313 individual CDP users to determine how CDPs are defined, their effectiveness within marketing, and appropriate guardrails for marketers still in the CDP evaluation phase.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Session Videos September 28, 2023In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Conference Session Videos September 28, 2023In this video, a panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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Navigating the Customer Information and Privacy Landscape in Marketing
Conference Session Videos September 28, 2023In this video, Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, explored how data, privacy, and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before.
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Solitude and Seclusion of Data
Conference Session Videos September 28, 2023In the non-profit sector, some alternatives to how data is applied to individual constituents and beyond have taken hold. New data capture algorithms using speech, image, and text analytics have created unique backdoors. In this video, hear about new trends from St. Jude's Children's Research Hospital — ALSAC.
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Conference Session Videos September 28, 2023In this video, the Media Rating Council shared best practices to consider when using first-party data sets, identity information, and supplementary third-party data to measure marketing effectiveness.
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A Starter Guide to Data and Product Ownership
Conference Session Videos September 27, 2023As Georgia-Pacific advanced its journey to become more of an insight-driven marketing organization, its people faced the early headwinds of having to manually collect, prepare, and validate data for the purpose of reporting and analysis.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Conference Session Videos September 27, 2023In this video, Mars Wrigley shared how brands should leverage the power of artificial intelligence to supercharge decision-making at scale.
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