Conference Session Videos
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 11, 2023In this video from her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.
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Session Video from ANA 1-Day Members-Only Conference: Data Smart Omnichannel Marketing
Conference Session Videos October 11, 2023In this video, speakers from Lowe’s, American Express, USPS, and more discussed how brands are using data smartly and responsibly to succeed during turbulent economic times.
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How to Engage Authentically with South Asians
Conference Session Videos October 10, 2023In this video, speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.
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Virtual Diversity Fair: Minority-Owned Production Companies
Conference Session Videos October 3, 2023October's Virtual Supplier Diversity Fair highlighted Minority-Owned Production companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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ANA Legislative Update on Data Privacy
Conference Session Videos September 28, 2023In this video, Chris Oswald, EVP Law, Ethics and Government Relations at the ANA, provided a fast-paced and comprehensive update of the hot issues confronting marketers in Washington, D.C. and statehouses across the country.
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Defining a Modern CDP: Closing the Gap Between Expectation and Reality
Conference Session Videos September 28, 2023In this video, Zeta and Forrester shared findings from a research report in which they interviewed 313 individual CDP users to determine how CDPs are defined, their effectiveness within marketing, and appropriate guardrails for marketers still in the CDP evaluation phase.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Session Videos September 28, 2023In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Conference Session Videos September 28, 2023In this video, a panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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Navigating the Customer Information and Privacy Landscape in Marketing
Conference Session Videos September 28, 2023In this video, Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, explored how data, privacy, and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before.
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Solitude and Seclusion of Data
Conference Session Videos September 28, 2023In the non-profit sector, some alternatives to how data is applied to individual constituents and beyond have taken hold. New data capture algorithms using speech, image, and text analytics have created unique backdoors. In this video, hear about new trends from St. Jude's Children's Research Hospital — ALSAC.
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Conference Session Videos September 28, 2023In this video, the Media Rating Council shared best practices to consider when using first-party data sets, identity information, and supplementary third-party data to measure marketing effectiveness.
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A Starter Guide to Data and Product Ownership
Conference Session Videos September 27, 2023As Georgia-Pacific advanced its journey to become more of an insight-driven marketing organization, its people faced the early headwinds of having to manually collect, prepare, and validate data for the purpose of reporting and analysis.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Conference Session Videos September 27, 2023In this video, Mars Wrigley shared how brands should leverage the power of artificial intelligence to supercharge decision-making at scale.
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Drive Achievable Outcomes Leveraging Data and Analytics
Conference Session Videos September 27, 2023In this video, Acxiom and Winterberry Group discussed the key drivers for the expansion of marketing analytics, the challenges companies face in transforming into data-driven organizations, and major analytics use cases.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos September 27, 2023In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How to Clean and Govern Your First-Party Data
Conference Session Videos September 27, 2023In this video, Peter Flor from BET demonstrated how RDBMS (relational database management systems) and advanced data architectural patterns can enable organizations to clean and govern first-party data signals in real-time and across changes.
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Speed Up Your Insights
Conference Session Videos September 27, 2023Leaders from TransUnion and Meta discussed how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.
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Transforming Pernod’s Performance Through Advanced Analytics
Conference Session Videos September 27, 2023In this video, learn how Pernod Ricard leveraged a marketing measurement solution to get a total market view of its 600 plus brands, its competitors, and its on-premise footprint.
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Transunion Announces the 2023 Genius Award Finalists
Conference Session Videos September 27, 2023In this video, learn about the ANA Genius Awards showcasing the best in data-driven strategies. Selected by the expert panel of judges, the winning companies have leveraged analytic thinking to address some of their greatest challenges and, above all, fuel bottom-line revenue growth.
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#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Conference Session Videos September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this video, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
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