Conference Session Videos
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Session Videos August 22, 2023This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.
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Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement
Conference Session Videos August 22, 2023In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.
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Let's Ride: How Uber Is Keeping Up with Today's Consumer
Conference Session Videos August 22, 2023In this video, Dorothy Ann Advincula, Global Head of Audience, Insights and Measurement for Uber’s advertising platform, discussed how Uber is helping the biggest brands connect in creative and memorable ways and how they are setting up a measurement and insights practice to analyze a complex advertising ecosystem.
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Opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Session Videos August 22, 2023In this session, ANA Group EVP Bill Tucker delivered the opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Session Videos August 22, 2023In this video, Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.
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How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting
Conference Session Videos August 21, 2023In this video, SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.
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How to Overcome Data Cherry-Picking and Optimize Marketing Performance
Conference Session Videos August 21, 2023In this video, Marketbridge’s Andy Hasselwander explained the “Cobra Effect” that is currently permeating digital marketing measurement and offered advice on what marketers can do to overcome it and make their measurement more dynamic and accurate.
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Stop Optimizing to Attention
Conference Session Videos August 21, 2023In this video, Adelaide’s Marc Guldimann debunks the common myths surrounding attention metrics. He also covered use cases for attention metrics and the positive effects they are starting to have on incentives across the media ecosystem.
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TikTok Works: Understanding TikTok's Place in the Media Mix
Conference Session Videos August 21, 2023In this session, the TikTok Marketing Science team presented research compiled from Nielsen, NCSolutions, Fairing, Samba TV, and more to show how TikTok ads generate business outcomes and their effect on TV viewership.
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Virtual Diversity Fair: Meet Hispanic-Owned Companies
Conference Session Videos August 3, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. August's Virtual Supplier Diversity Fair highlighted Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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A Digital-First Company’s Approach to Growth and Personalization
Conference Session Videos July 19, 2023In this video, learn about MTailor, an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Session Videos July 19, 2023In this video, Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.
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Programmatic Town Hall
Conference Session Videos July 19, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.
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Three Digital Trends to Watch in the Second Half of 2023
Conference Session Videos July 19, 2023In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
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Using the Super Bowl to Market to Diabetics
Conference Session Videos July 19, 2023The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.
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Harnessing the Power of Social and Influencers in Sports
Conference Session Videos July 18, 2023In this video, ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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Helping to Keep Ukraine’s Economic Engine Running
Conference Session Videos July 18, 2023Much of the best work in adtech development for the past 15 years has roots in Ukraine. In this video, Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Session Videos July 18, 2023In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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Opening Remarks of the 2023 ANA Digital & Social Media Conference
Conference Session Videos July 18, 2023In this video, ANA CEO Bob Liodice welcomed attendees to the 2023 ANA Digital & Social Media Conference.
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Q&A with a Podcasting Influencer
Conference Session Videos July 18, 2023In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.
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