Conference Session Videos
-
Drive Achievable Outcomes Leveraging Data and Analytics
Conference Session Videos September 27, 2023In this video, Acxiom and Winterberry Group discussed the key drivers for the expansion of marketing analytics, the challenges companies face in transforming into data-driven organizations, and major analytics use cases.
view -
How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos September 27, 2023In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
view -
How to Clean and Govern Your First-Party Data
Conference Session Videos September 27, 2023In this video, Peter Flor from BET demonstrated how RDBMS (relational database management systems) and advanced data architectural patterns can enable organizations to clean and govern first-party data signals in real-time and across changes.
view -
Speed Up Your Insights
Conference Session Videos September 27, 2023Leaders from TransUnion and Meta discussed how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.
view -
Transforming Pernod’s Performance Through Advanced Analytics
Conference Session Videos September 27, 2023In this video, learn how Pernod Ricard leveraged a marketing measurement solution to get a total market view of its 600 plus brands, its competitors, and its on-premise footprint.
view -
Transunion Announces the 2023 Genius Award Finalists
Conference Session Videos September 27, 2023In this video, learn about the ANA Genius Awards showcasing the best in data-driven strategies. Selected by the expert panel of judges, the winning companies have leveraged analytic thinking to address some of their greatest challenges and, above all, fuel bottom-line revenue growth.
view -
#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Conference Session Videos September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this video, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
view -
AI Use Cases for Designers
Conference Session Videos September 13, 2023In this video, Shutterstock dispelled three myths about AI’s place in marketing and suggested numerous ways in which the technology can be used in the work of designers.
view -
Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Conference Session Videos September 13, 2023In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
view -
Can a New Form of Creativity Help Close the Global Health Equity Gap?
Conference Session Videos September 13, 2023In this video, Havas provides a lively introduction to Welltainment™: a new style of creativity to help bridge the global health equity gap through entertaining experiences that help people build a more authentic relationship with their health.
view -
How Helping Up Mission Connected with a Hard-to-Reach Audience
Conference Session Videos September 13, 2023In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
view -
San Diego Tourism Authority Marries OOH and Digital to Engager Travelers
Conference Session Videos September 13, 2023In this video, The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
view -
Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Session Videos September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
view -
The Business Case for Making “Good” Creative Work to Drive Growth
Conference Session Videos September 13, 2023What makes creativity work? WARC shared some of the principles of creative effectiveness, developed from years of research across the world. This session will help you understand why creativity is so powerful, and how to maximize its commercial impact.
view -
The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Conference Session Videos September 13, 2023In this video, business inspiration hub Catalyzing Innovation offered recommendations on how brands can use generative AI to enhance creativity and marketing.
view -
Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand
Conference Session Videos September 12, 2023In this video, David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.
view -
Bringing Greater Creativity to Commerce Experiences
Conference Session Videos September 12, 2023In this video, speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.
view -
Consumer Attitudes Toward Wellness and the Economics of Food Purchases
Conference Session Videos September 12, 2023In this video, Vericast shared some of the results from a 2023 consumer survey, covering topics such as attitudes toward wellness, food, and food purchases.
view -
Emerging Trends in Sports Sponsorships
Conference Session Videos September 12, 2023In this video, SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
view -
Five Tenets of Bravery in Marketing
Conference Session Videos September 12, 2023In this video, Arc Worldwide identified five tenets that help foster bravery in the field of marketing and offered an example from Unilever to illustrate them in action.
view