Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand | Conference Session Videos | Event Video | All MKC Content | ANA

Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand

In this video, David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.