Conference Session Videos
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Girl Scouts Is Fostering a More Inclusive World for Girls and Women
Conference Session Videos October 27, 2023The world keeps trying to put girls and Girl Scouts in a box of arts and crafts, green vests, and sweet smiles, which are all fine — but the Girl Scouts organization focuses on a strategy that can help change the world.
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Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
Conference Session Videos October 27, 2023Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. In this video, he cataloged several of the ones he is currently observing.
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Reclaiming La-Z-Boy’s Brand Identity
Conference Session Videos October 27, 2023In this video, La-Z-Boy's Christy Hoskins discussed how the brand recommitted itself to a brand identity that it had run from for years.
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Breathing New Life into an Iconic Brand from the Inside Out
Conference Session Videos October 26, 2023After being acquired by Stanley Black & Decker in 2017, CRAFTSMAN® went through a major revitalization. In this video, hear from CMO Tabata Gomez on how she is leading efforts to transform the brand by connecting its beloved sense of nostalgia to the forward-thinking, dynamic, and bold brand of today.
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How 7-Eleven Supports Customers and Communities
Conference Session Videos October 26, 2023In this video, 7-Eleven highlights some of the efforts it is undertaking to bring freshness to all the ways in which it engages customers and serves communities.
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How Land O' Lakes Advocates on Behalf of Rural America
Conference Session Videos October 26, 2023In this video, Land O' Lakes detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.
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How to Be a Better Agency and How to Be a Better Client
Conference Session Videos October 26, 2023In this video from a session at the ANA’s 2023 Masters of Marketing Conference, Mazda CMO Brad Audet shared advice for clients and agencies.
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Merging Purpose-Driven Marketing with Gen Z DNA
Conference Session Videos October 26, 2023Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. In this video, explore Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.
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Passion Unleashed: Exploring New Horizons in Marketing
Conference Session Videos October 26, 2023In this video, Mastercard shared how it connects with card holders by curating international culinary experiences.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Conference Session Videos October 26, 2023At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders. In this video, hear their insights into how CMOs can strengthen their relationships with CEOs.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Session Videos October 25, 2023The principles of marketing, technically, are no different for B2C and B2B customers. In this session, BD's Tony Ezell shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Conference Session Videos October 25, 2023In this video, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.
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How P&G Leverages Insight, Innovation, Inclusion, and Impact
Conference Session Videos October 25, 2023The fundamentals of brand building remain constant, but how we build brands constantly changes. In this video, learn why it's time to reset the bar on creativity for growth with all the disruptions that are reshaping how consumers engage with, experience, and buy brands.
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Mobilizing Purpose-Driven Thinking: Google Pixel’s Real Tone
Conference Session Videos October 25, 2023In this video, Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.
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Opening Remarks of the 2023 ANA Masters of Marketing Conference
Conference Session Videos October 25, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Masters of Marketing Conference.
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The Art of Rebranding a Legacy Brand: How Hilton Found Success
Conference Session Videos October 25, 2023In this video, Mark Weinstein, CMO of Hilton, shared what it takes to rebrand a legacy company, the importance of rallying efforts under a single focus that's differentiated, credible, and ownable, and the lessons learned along the way.
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Using Brand Purpose to Drive Relevancy and Growth
Conference Session Videos October 25, 2023In this video, Mars Wrigley's North American CMO Gabrielle Wesley went behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M'S brand.
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Beyond Marketing: The Crucial Role of Allyship in Supporting and Empowering LGBTQ+ Consumers
Conference Session Videos October 18, 2023In this video, Matt Foley, VP of marketing at Absolut, discussed how his brand has continued to differentiate itself as an ally in a market in which LGBTQ+ support is now considered the status quo.
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Coming Home: bubly Celebrates the LGBTQ+ Community’s Safe Spaces
Conference Session Videos October 18, 2023In this video, bubly discussed how it targeted a contextually relevant audience on digital platforms to drive awareness of “Coming Home” — a short film that celebrated LGBTQ+ nightlife spaces and captured what it’s like to be welcomed by the community.
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Marketing to the 50+ LGBTQ+ Audience
Conference Session Videos October 18, 2023In this video, Jennifer Lubrani Cisneros, strategy director for multicultural audiences, and John-Paul Hayworth, LGBTQ+ audience strategy director, explained AARP’s recent achievements engaging the 50+ LGBTQ+ demographic and its plans to continue supporting the community.
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