Conference Session Videos
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Programmatic Town Hall
Conference Session Videos July 19, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.
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Three Digital Trends to Watch in the Second Half of 2023
Conference Session Videos July 19, 2023In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
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Using the Super Bowl to Market to Diabetics
Conference Session Videos July 19, 2023The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.
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Harnessing the Power of Social and Influencers in Sports
Conference Session Videos July 18, 2023In this video, ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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Helping to Keep Ukraine’s Economic Engine Running
Conference Session Videos July 18, 2023Much of the best work in adtech development for the past 15 years has roots in Ukraine. In this video, Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Session Videos July 18, 2023In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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Opening Remarks of the 2023 ANA Digital & Social Media Conference
Conference Session Videos July 18, 2023In this video, ANA CEO Bob Liodice welcomed attendees to the 2023 ANA Digital & Social Media Conference.
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Q&A with a Podcasting Influencer
Conference Session Videos July 18, 2023In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.
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Target the Rooftops: How South College Found Their Audience with CTV
Conference Session Videos July 18, 2023With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences. In this video, learn how this drives measurable outcomes.
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The Marketing Power and Legal Pitfalls of AI
Conference Session Videos July 18, 2023In this video, two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
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The Story Behind United Airlines’ Social Strategy Evolution
Conference Session Videos July 18, 2023In this video, United Airlines’ Meg Mitchell outlined the three distinct eras for the brand’s social media efforts, the lessons learned during each of these eras, and provided some real-world examples of how those lessons have been put into practice.
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Retail Media Fair: Find the Right Partners for Your Business
Conference Session Videos June 15, 2023In a relatively short period of time, Retail Media Networks have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands. Hear from many of the leading RMNs on their capabilities and points-of-difference.
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Crafting a Culture of Collaboration Within Your In-House Agency
Conference Session Videos June 14, 2023In this video, JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.
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Supporting an In-House Agency Studio Model
Conference Session Videos June 14, 2023Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation. In this video, hear about best practices learned along the way and what’s next for their in-house agency model evolution.
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Tips for Improving Your In-House Agency’s Collaboration with Clients
Conference Session Videos June 14, 2023In this video, UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.
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ANA In-House Excellence Awards Gala
Conference Session Videos June 13, 2023In this video, grand category prize winners for the ANA In-House Excellence Awards were announced across all 11 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year.
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Creating Modern Partnerships: The Roadmap to Building a Thriving Agency Ecosystem
Conference Session Videos June 13, 2023In this video, FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.
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Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Conference Session Videos June 13, 2023In this video, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.
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In-House Does Not = Safe
Conference Session Videos June 13, 2023Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this video, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.
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Inside Look at an In-House Performance Team
Conference Session Videos June 13, 2023What does it take for an in-house agency to specialize in performance and growth marketing? In this video, hear from the head of marketing operations at the University of Phoenix on how their in-house agency is structured to deliver marketing results and lessons learned along the way.
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