Viacom Ad Solutions CMO Interviews: Mark Consuelos and Doug Zarkin, Pearle Vision Luxottica | Conference Highlights | Event Video | All MKC Content | ANA

Viacom Ad Solutions CMO Interviews: Mark Consuelos and Doug Zarkin, Pearle Vision Luxottica

In this video, Doug Zarkin, Pearle Vision Luxottica Chief Marketing Officer, discussed the importance of language versus insights when trying to engage Latinx consumers.