Event Video
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How Brands Can Balance Structure and Creativity
Conference Session Videos April 17, 2024In this video, SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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How Brands Can Balance Structure and Creativity
Conference Highlights April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Moving Your Brand out of the Friend Zone
Conference Session Videos April 17, 2024In this video, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Moving Your Brand out of the Friend Zone
Conference Highlights April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Overview of the 2024 ANA Brand Masters Conference
Conference Highlights April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Refreshing a Heritage Brand
Conference Session Videos April 17, 2024In this video, Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Refreshing a Heritage Brand
Conference Highlights April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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The New Creative Paradigm: How AI is Transforming Video and Content Production
Webinar Rewinds April 17, 2024This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.
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Create Conversation About Your Brand, Not Just Effective Awareness
Conference Session Videos April 16, 2024In this video, David Miller, CMO, San Diego Zoo Wildlife Alliance, shared how they are committed to saving species worldwide by uniting their expertise in animal care and conservation science with their dedication to inspiring passion for nature.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Conference Session Videos April 16, 2024In this video, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Driving the Development of Purposeful Brands with Humanity
Conference Session Videos April 16, 2024In this video, Haleon explored the impact of purpose on brand growth and how brands can optimize the execution of their purpose through partnerships and consumer insights.
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Driving the Development of Purposeful Brands with Humanity
Conference Highlights April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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Financial Futures: From Elevating Women to Engaging Gen Z
Conference Session Videos April 16, 2024In this session, learn how Ally, with Anomaly's strategic guidance, has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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How Retail Media Addresses Top Brand Challenges
Conference Session Videos April 16, 2024In this video, Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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Leveraging AI to Drive Global Consumer Insights
Conference Highlights April 16, 2024Leveraging insights data with AI tools to create more brand value will future-proof marketers.
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Making Las Vegas a Destination for Sports Fans
Conference Session Videos April 16, 2024In this video, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Making Las Vegas a Destination for Sports Fans
Conference Highlights April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Nationwide’s Partnership with the NFL
Conference Session Videos April 16, 2024In this video, Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.
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Nationwide’s Partnership with the NFL
Conference Highlights April 16, 2024A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.
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Opening Remarks of the 2024 ANA Brand Masters Conference
Conference Session Videos April 16, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.
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