Event Video
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The Best in Show Qualities of the Aflac Studio
Event Soundbites May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Right People and the Right Champion: How The Hatch Grew Its In-House Agency
Event Soundbites May 15, 2024The mission of Cisco’s in-house agency is to create a consistent brand experience through human connection.
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Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth
Webinar Rewinds May 15, 2024In the era of data-driven marketing, (CDPs) have emerged as indispensable tools for businesses seeking to understand and engage their customers on a deeper level. In this webinar, speakers tackled one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth.
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A 21-Step Process to Streamline In-House Work
Conference Session Videos May 14, 2024In this video from the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Conference Session Videos May 14, 2024In this video, the ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
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Creative Agility: The In-House Agency Difference
Conference Session Videos May 14, 2024In this video, Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
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Creative Agility: The In-House Agency Difference
Event Soundbites May 14, 2024Creative agility through ownership and relationship is the secret sauce of Kraft Heinz’s in-house agency.
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How This Messaging Framework Can Cut Through Algorithms and Drive Business Success
Conference Session Videos May 14, 2024In this video, Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.
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Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI
Conference Session Videos May 14, 2024In this video, Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.
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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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A Panel of Experts Discusses Combating Programmatic Media Waste
Conference Session Videos May 8, 2024In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
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Insights from the Conversation Board
Conference Session Videos May 8, 2024The ANA's Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. Our panel of experts offered their advice on marketing procurement, sourcing, and financial management challenges and questions.
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Insights from the Conversation Board
Event Soundbites May 8, 2024AI will free procurement professionals to focus on strategic management that boosts efficiency.
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Overview of the 2024 ANA Advertising Financial Management Conference
Event Soundbites May 8, 2024In this video, get a two-minute overview of the 2024 ANA Advertising Financial Management Conference.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Conference Session Videos May 8, 2024In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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Redefining Media Purchasing for Transparency and Control
Conference Session Videos May 8, 2024In this video, Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Session Videos May 8, 2024In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Soundbites May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Soundbites May 7, 2024Overarching transparency was key to modernizing Dell’s agreement with its long-standing agency partners.
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Advertising Operations and Procurement, United Together
Event Soundbites May 7, 2024Advertising operations can enhance its internal partnership with procurement by bringing it into the project lifecycle.
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