Event Video
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Automate Your Way to Email Mastery
Webinar Rewinds May 2, 2024In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.
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Breaking Barriers: Championing Progress in Women’s Sports
Conference Session Videos May 2, 2024In this video, a panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Conference Session Videos May 2, 2024In this video, ANA's Latha Sarathy shared insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Future of Ad Tech
Conference Session Videos May 2, 2024In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.
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The Japanese State of Gender Equality in Advertising
Conference Session Videos May 2, 2024Yuko Furuichi, president and CEO of Comexposium Japan, gave a comprehensive overview of the state of gender equality in advertising in Japan.
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Transforming Gender Equality Through Technology
Conference Session Videos May 2, 2024In our rapidly evolving media landscape, the path to gender equality brims with potential. In this video, find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.
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Welcome Remarks of the 2024 ANA Gender Equality Conference and Introduction to SeeHer
Conference Session Videos May 2, 2024In this session, SeeHer President Christine Guilfoyle welcomed attendees to the 2024 ANA Gender Equality Conference and provided an introduction to SeeHer.
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Building a Better Sports Sponsorship with DoorDash and Hilton
Conference Session Videos May 1, 2024Discover the pivotal strategies that brands like DoorDash are employing in 2024 to not only maximize their sponsorship investments but also to cultivate enduring connections with their audiences. Marketing experts discussed the art of leveraging sports sponsorships to build widespread brand loyalty and love.
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How to Succeed with AI in B2B Marketing: Practical Content Planning and Production Uses
Webinar Rewinds May 1, 2024This webinar delved into the impact of generative AI on marketing practices and outlines how teams can make use of today’s tools to create higher-performing campaigns by identifying key personas, adjusting messages by journey stage, building a repeatable style, and creating testable content in multiple formats.
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Tech Transactions Download: A Guide for Advertising and Marketing Professionals
Webinar Rewinds May 1, 2024Tech transactions attorneys Maxine Sharavsky Garrett and Ali Rozell of Davis+Gilbert provided a basic knowledge of the key issues in today’s tech landscape, as well as the unique considerations to keep top of mind when facing common technology transactions in the advertising and marketing industries.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Conference Session Videos April 30, 2024In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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Plan International Battles Gender Stereotypes Online
Conference Session Videos April 30, 2024In this video, Plan International described how it has striven to combat superficial female stereotypes.
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We’re Not (Always) the Main Character
Conference Session Videos April 30, 2024In this video, Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Will the DEI Backlash Impact How Brands Unlock Their Purpose?
Conference Session Videos April 30, 2024In this video, Lan Phan and Mita Mallick discussed what impact the DEI backlash will have on brands trying to unlock their purpose and shared which brands they believe are continuing to be inclusive and staying true to their purpose.
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The Future of Marketing Effectiveness is AI-Driven
Webinar Rewinds April 25, 2024In this webinar, Shawn O’Neal from leading global marketing effectiveness and foresight consultancy Gain Theory explored how GenAI will transform marketing measurement by helping marketers better understand their target audience, optimize their campaigns in real-time, and ultimately drive better business results.
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An Interview with Andrew Robertson on AI and Creativity
Webinar Rewinds April 24, 2024According to Andrew Robertson, AI provides an amazing opportunity to close the gap between ideas and bringing them to life and a much greater ability to scale personalization. In this webinar, Andrew provided his perspective on the current and future state of AI for the ad industry.
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How the OLLY Brand is Adapting with Certainty in an Uncertain World
Webinar Rewinds April 24, 2024In this webinar, learn about the challenges that the OLLY brand faces as it pioneers the placement of beautiful and effective products in the highly competitive vitamin and supplements category.
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Virtual Diversity Fair: Black-Owned Media Companies
Conference Session Videos April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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Breaking Through to Gen Z
Conference Session Videos April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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