Event Video
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Convention Busters: Disrupting Procurement Myths
Conference Session Videos May 7, 2024In this video, representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Conference Session Videos May 7, 2024In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Influencers at Scale
Conference Session Videos May 7, 2024How does a brand create the infrastructure to capture and enable the benefits of a fragmented, diverse, distributed creative network while ensuring brand compliance and a level of consistency of process management and cost control at the right level, where it matters? In this video, hear from a panel of industry experts on these topics.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Conference Session Videos May 7, 2024In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Event Soundbites May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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The Wall Street Perspective on Media Technology
Conference Session Videos May 7, 2024In this video, Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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A Different Type of Agency Compensation Model
Conference Session Videos May 6, 2024In this video, learn about the Known compensation model, which is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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AI and Creativity
Conference Session Videos May 6, 2024In this video, Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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AI and Creativity
Event Soundbites May 6, 2024AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Conference Session Videos May 6, 2024In this video, Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Fostering a Strong Scope of Work Partnership Between Ford and WPP
Conference Session Videos May 6, 2024In this panel discussion, industry leaders explored how to make your agency a true Scope of Work partner by examining a model for self-service and data analytics sharing between Ford and WPP.
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Getting Paid What You’re Worth
Conference Session Videos May 6, 2024In this video, Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Getting Paid What You’re Worth
Event Soundbites May 6, 2024Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.
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Keys for Safeguarding the Digital Media Ecosystem
Conference Session Videos May 6, 2024In this video, Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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Marketing Procurement as an Attractive Career Path
Conference Session Videos May 6, 2024In this video, marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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Marketing Procurement as an Attractive Career Path
Event Soundbites May 6, 2024Branding procurement as an enabler of marketing solutions will make it a more attractive career path.
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Opening Remarks of the 2024 ANA Advertising Financial Management Conference
Conference Session Videos May 6, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Advertising Financial Management Conference.
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The Case for Bringing Production Inside
Conference Session Videos May 6, 2024In this video, learn how Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.
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The Importance of Creativity, Data, and Alignment When Brand Building
Event Soundbites May 6, 2024Kim Wijkstrom, SVP and CMO at Vanda Pharmaceuticals, discussed the importance of creativity, data, and organizational alignment with respect to brand building.
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The Rise of Principal Media Buying and Other Non-Transparent Services
Conference Session Videos May 6, 2024Principal media buying and other non-transparent services are increasing rapidly — and advertisers need to be aware and take safeguards. In this session, these topics were discussed by two top media auditors and a leading advertising lawyer.
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