MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE | Conference Session Videos | Event Video | All MKC Content | ANA

MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE

In this video, Carrie Parker will show you how to capitalize on this moment by discussing: How localized marketing strategies enable nimble responses to city-by-city and state-by-state variances in store reopenings, supply chain activity, and consumer sentiment. How leveraging in-market consumer signals and behavioral data have been instrumental to help brands pivot and succeed. How an integrated omnichannel approach to advertising can maintain consumer connections as behaviors, needs, and interests change.