Event Recaps
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Lions and Tigers and Bears — Oh My!
Event Recaps November 16, 2023In this session, panelists and audience members raise issues and approaches they are using to solve problems. Everyone is asking, “How are other companies operationalizing x, y, and z?”. This session is a chance to learn and share solutions to questions everyone is facing.
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Navigating California's Retail Legal Landscape: Greenwashing, Wiretapping, and Beyond
Event Recaps November 16, 2023This session is a must for any retailer selling to consumers in California with a panel providing a “from the trenches” look at the biggest legal issues emerging from California and spreading nationwide, including greenwashing/PFAS laws and litigation, public enforcement task forces, and more.
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Strategies for Minimizing Litigation and Regulatory Risks When Maximizing New and Emerging Marketing Technologies, Including Adtech and AI
Event Recaps November 16, 2023In this session, get an update on the hottest litigation and regulatory trends involving AdTech and AI, and learn practical and innovative strategies to share with your marketing clients to help reduce the current risks.
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Successful Gen Z Advertising
Event Recaps November 16, 2023Libby O’Neill, partner at Loeb & Loeb LLP, and Jasmine Davis, senior counsel of marketing and intellectual property at Conagra Brands, discussed the major points of sponsorship agreements from the perspectives of both sides of the deal.
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Swiping Right with Another Brand: Practical Tips and Tricks for Joint Marketing Arrangements
Event Recaps November 16, 2023When they work well, joint marketing and promotional arrangements allow each party to expand their reach into new markets and enhance brand identity. Our panel discusses various tips and tricks they have learned when advising on and structuring joint marketing and promotional arrangements.
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Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance
Event Recaps November 16, 2023A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.
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Top 10 Technology Law Issues for Advertising Lawyers
Event Recaps November 16, 2023This session looks at some of the major technology issues facing advertising lawyers today (including AI, digital design choices that lead to legal risk, use of data for marketing purposes, and regulation of social media), and discusses a framework for approaching this brave new world.
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Top Five Sustainability Marketing Trends Every In-House Lawyer Needs to Know About
Event Recaps November 16, 2023This panel features diverse perspectives from industry veterans and the National Advertising Division (NAD) who examine regulatory and litigation trends in environmental marketing claims, disclosures and substantiation, as well as the impact of the FTC's ongoing Green Guides review.
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Want to Work at the Speed of AI?
Event Recaps November 16, 2023In this sesssion, Microsoft's legal marketing team shows you how to use AI Copilots to make your everyday work more efficient.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Event Recaps November 16, 2023During a session at the ANA’s 2023 Masters of Advertising Law Conference, veteran lawyer Ron Urbach offered numerous observations on emerging legal developments connected to wide-ranging topics that included dark patterns and junk fees, endorsement guidelines, ESG claims, health product claims, and AI.
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Activation Through Prizes: A Modern Look at the Law of Sweepstakes and Contests
Event Recaps November 15, 2023Drawing from decades of experience with prize promotion jurisprudence, this panel focuses on the ways prizes and awards are used today to drive sales, attention, and social capital for the benefit of brands.
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Advertising Claim Substantiation: Challenging Competitor Claims and Substantiating Your Own
Event Recaps November 15, 2023Speakers in this session discuss the basics of substantiating claims, from developing protocols, to conducting testing, to ensuring that the testing actually substantiates the claims the marketing team wants to make.
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Basics of Advertising Law
Event Recaps November 15, 2023This session provides an introduction to key topics in advertising law that both lawyers and marketers should know. The panel discusses things like how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.
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Building Your Brand by Protecting Your Trademarks
Event Recaps November 15, 2023Speakers in this session discuss how counsel can partner with marketing colleagues to strategically select, develop, use, document, and register trademark assets to build and protect the brand’s reputation and market share, and to fend off copycats and counterfeiters.
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College Athletes Can Monetize Their Name, Image, and Likeness
Event Recaps November 15, 2023Speakers discussed how college athletes have leveraged changes in state law to monetize their name, image, and likeness and the unique structure that has developed in and around the NCAA when it comes to brands, agents, donors, and athlete compensation.
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Connected Devices: Advancing from Conundrum to Controls
Event Recaps November 15, 2023This session examines the industry conundrum of real-time, on-demand privacy notice and control in CTV and connected devices and opportunities to build trust with consumers.
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E-Tailers and Retailers: Hot Topics and Risk Mitigation
Event Recaps November 15, 2023This fast-paced session covers hot and emerging topics for e-tailers and retailers, including the latest updates about AI, influencers, price and sale advertising, recurring subscription (auto-renewal) programs, and dark patterns, as well as best practices for compliance and risk mitigation.
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Effective Collaboration Between Legal and Marketing
Event Recaps November 15, 2023This session focuses on the effective involvement of both in-house and outside counsel in managing the legal risk of advertising and marketing. Learn about hot topics in advertising and marketing and strategies for managing legal risk in collaboration with the marketing team.
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Endorsements and Consumer Reviews: What's Changed, What's on the Horizon, and What You Should Do
Event Recaps November 15, 2023This session highlights what has changed in FTC's Endorsement Guides and where the areas of focus for the Commission will likely be and provides helpful, practical guidance on how businesses can future-proof themselves for compliance.
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Ethics for Advertising Lawyers
Event Recaps November 15, 2023Advertising lawyers face unique challenges when navigating ethical obligations. Whether working in-house or as outside counsel, lawyers are often called on to wear many different hats. This session covers many topics along with the practical realities of advising clients at all stages of the creative process.
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