Event Recaps
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The Current State of Direct Mail Marketing
Event Recaps March 21, 2024Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.
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Claim Substantiation: Common Issues in Study Design That Trip Up Advertisers
Event Recaps March 20, 2024Experts from Proskauer Rose LLP reviewed issues in substantiation as they related to product claims, including common problems with the test designs used to achieve substantiation and the types of tests different claims might require to stay on the right side of the law.
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Five Considerations for Sports Sponsorships
Event Recaps March 20, 2024During a session at an ANA Advertising Law 1-Day Conference, veteran lawyers drew listeners’ attention to some factors that demand consideration when evaluating sports sponsorship agreements.
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Hot Topics in Retail for 2024
Event Recaps March 20, 2024Speakers from the music, apparel, and luxury jewelry sectors discussed a range of issues pertaining to retail, including: consumer protection, regulatory compliance, intellectual property, contractual obligations, sustainability practices, customer loyalty programs, and omnichannel experiences.
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How AI is Set to Transform Technology, Business, and the Investing Landscapes
Event Recaps March 20, 2024Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Event Recaps March 20, 2024Media is the largest marketing investment for many companies. Kimberly-Clark shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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Making Media Sustainability a Priority
Event Recaps March 20, 2024Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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The Latest on AI
Event Recaps March 20, 2024Speakers from Katten Muchin Rosenman LLP, BBB National Programs, and Interpublic Group discussed the current state of the gen AI legal and regulatory environment.
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The Media Tactics of United Airlines
Event Recaps March 20, 2024During a session at the ANA’s 2024 Media Conference, United Airlines offered examples of some of its approaches to leveraging media to advance its brand.
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Trends in ESG Advertising Claims: What Advertisers Should Expect in the U.S. and in Cross-Border Campaigns
Event Recaps March 20, 2024With the anticipated revisions to the Federal Trade Commission's Green Guides looming, along with their expected impact on the level of substantiation required of advertisers making ESG claims, the focus and scrutiny on environmental and sustainability marketing and advertising has only increased.
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Advertising as a Service to the Consumer
Event Recaps March 19, 2024Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Audience Segmentation in a Cookieless World
Event Recaps March 19, 2024Nicole Roth, global paid media director at Intel Corporation, discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Creating Next-Gen Fan Engagement
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, the NFL offered examples of how it is securing and growing its audience.
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How Retail Media Plays Offense and Defense for Monster Energy
Event Recaps March 19, 2024Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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How the Best Brands Decide on and Succeed with Creative Partners
Event Recaps March 19, 2024Ryan Sheffer, founder of and CEO at Mile 80, outlined the four styles of agency collaboration he believes are most effective and shared the four criteria upon which all potential external partners should be evaluated.
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Key Takeaways from Deloitte’s Creator Economy Research
Event Recaps March 19, 2024Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the The Creator Economy in 3D report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.
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Kraft Heinz's Media Revolution: Forging Partnerships for Strategic Growth
Event Recaps March 19, 2024Nick Jezarian from Kraft Heinz and Mike Law from Akara shared insights on their strategic partnership to transform Kraft Heinz's media approach, emphasizing culture, creativity, and consumer connections.
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Marc Pritchard on How Brands Can Create Market Growth
Event Recaps March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, Nationwide explained how it capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Stanley Black & Decker Bets Big on Experiential
Event Recaps March 19, 2024Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.
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