Event Recaps
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The Future Less Traveled: Dentsu Creative’s 2024 Trends
Event Recaps January 30, 2024Drawing on the collective research and insights of strategists, futurists, and innovators, a new report from Dentsu Creative articulated five trends in creativity for marketers in 2024.
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What to Expect at Retail in 2024
Event Recaps January 30, 2024CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis. Berry examined the key business and consumer trends we expect to shape both shopper behavior and retailer-brand relations in 2024 and beyond.
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Ally Financial’s Excellence in Marketing Analytics Growth
Event Recaps January 25, 2024To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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How Ford Drove Engagement with Younger Consumers at TwitchCon
Event Recaps January 25, 2024To increase relevancy with younger consumers, Ford Motor Company collaborated with Full Squad Gaming, a digital media brand focusing on viral gaming content for YouTube and TikTok. Learn how Ford built out a mobile gaming studio inside a Transit Trail van to stream the Full Squad Gaming crew’s adventures.
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Key Findings from the Programmatic Media Transparency Study
Event Recaps January 25, 2024In this session, ANA's Bill Duggan discussed the Programmatic Media Transparency Study and action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, the benefits of inclusion lists, SSP optimization, log-level data, and more.
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Three Steps to Effective Marketing
Event Recaps January 25, 2024Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. Learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.
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How Marketing Can Align with the Business and Achieve Impressive Results
Event Recaps January 23, 2024Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Event Recaps January 23, 2024PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
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How to Create an Investor Mindset Culture at Your Business
Event Recaps January 23, 2024Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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The Art and Science of Marketing Operations at Tenet Healthcare
Event Recaps January 23, 2024Tenet Healthcare shared four pillars it leverages to drive marketing operations that deliver growth for its healthcare subsidiaries.
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Email Strategies for Retaining New Subscribers and Sustaining Customer Engagement
Event Recaps January 17, 2024The panel of email experts shared real-world examples, case studies, and practical tips to empower your marketing team in navigating the post-Black Friday and Cyber Monday landscape successfully.
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ANA Center for Ethical Marketing Update
Event Recaps January 11, 2024In this session, get an update on a range of things ANA is working on in the ethics space including an Ethics Code, which covers how to ethically market in 2024; DMAchoice, ANA’s data hygiene tool; and ANA’s cross-border compliance mediation service, ANA DPF Dispute Resolution.
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Tips for Optimizing Your Direct Marketing Budget in 2024
Event Recaps January 11, 2024In this session, get a 10-Part Checklist to assist and finalize your 2024 marketing budget in a continuing uncertain economic climate.
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2023 Advertising Year in Review
Event Recaps December 14, 2023A panel of experts from the law firm Proskauer reviewed legal developments that arose in 2023 in a variety of areas.
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LGBTQ+ Leaders Share Their Stories
Event Recaps December 13, 2023Care With Pride, an advocacy marketing initiative for the LGBTQ+ community created by Target 10, brought together a diverse group of advocates from across the country to share their stories while driving brand love and loyalty.
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NAPA Auto Parts: Leadership Buy-In for Production Team Growth and Studio Expansion
Event Recaps December 13, 2023Through NAPA Auto Parts’ experience, learn how to make the case for greater headcount on your production team.
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ReedSmith’s Guide for Responsible Use of Generative AI for Creative Ideation
Event Recaps December 13, 2023Michael Isselin, entertainment and media partner at ReedSmith, offered a recommendation on responsible use of AI for your production projects.
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The Seven Pitfalls of Production House Bid Management
Event Recaps December 13, 2023Haynes-Vozza Identified seven pitfalls of production house bid management across both the pre-bid and bidding processes and offered tips for avoiding each one.
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Building Purpose and Responsible Business Practices
Event Recaps December 12, 2023In this session, learn how to build purpose and responsible business practices into today’s business transformation, growth, and cost agenda.
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