Event Recaps
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Opening Remarks of the 2024 ANA Gender Equality Conference
Event Recaps May 3, 2024In this session, ANA CEO delivered the opening remarks of the 2024 ANA Gender Equality Conference.
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Pursuing Equitability in Representation of and Measurement for Women
Event Recaps May 3, 2024A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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Breaking Barriers: Championing Progress in Women’s Sports
Event Recaps May 2, 2024A panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Event Recaps May 2, 2024This session shares insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Future of Ad Tech
Event Recaps May 2, 2024Greg Kahn, CEO of GK Digital Ventures, reviewed some of the ways in which ad tech is poised to overhaul and supercharge marketing. He touched on topics like artificial intelligence (AI), spatial computing, gaming, and the blockchain.
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The Japanese State of Gender Equality in Advertising
Event Recaps May 2, 2024Yuko Furuichi, president and CEO of Comexposium Japan, gave a comprehensive overview of the state of gender equality in advertising in Japan.
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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape
Event Recaps May 1, 2024Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.
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Beyond Age and Gender: Navigating the Era of Advanced Audiences
Event Recaps May 1, 2024In this session, Nielsen’s Matt Devitt focused on how the company has evolved its existing data-driven-linear strategy to a cross-platform advanced audience product suite underpinned by unique identity platforms, big data, and robust first and third-party audience integrations.
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From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measurement
Event Recaps May 1, 2024Kyle Shank, director of media technology, analytics, and operations at The Hershey Company, provided an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.
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Maximizing a Viral Moment
Event Recaps May 1, 2024Going viral on social is often a dream for brands. In this session, learn how the Josh Cellars brand and agency team embraced viral memes on X and fan feedback across social media to shift its communication approach to attract a younger audience in a category struggling to recruit younger drinkers.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps May 1, 2024Audio measurement is undergoing a significant renaissance, with an explosion of new solutions to measure attentiveness, brand lift, sales effect, search and site attribution, creative effectiveness, and new data inputs for media mix modeling.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Event Recaps April 30, 2024XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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Trojan Brand and Queer Men: A Perfect Pairing
Event Recaps April 30, 2024In this session, learn how the Trojan Brand has engaged the queer male audience with a variety of uniquely insight-based creator engagements, media partnerships, product integrations, event sponsorships, and more that go deep into culture while staying true to the brand’s strategy and equity.
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We’re Not (Always) the Main Character
Event Recaps April 30, 2024Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Will the DEI Backlash Impact How Brands Unlock Their Purpose?
Event Recaps April 30, 2024Lan Phan in conversation with Mita Mallick, Wall Street Journal and USA Today bestselling author of Reimagine Inclusion: Debunking 13 Myths to Transform Your Conversation.
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Dental Impressions: How the American Dental Association Built a Bridge into Online Communities
Event Recaps April 25, 2024Nicole Anderson and Joan Podrazik from the American Dental Association shared insights on their innovative approach to engaging with dentists through closed social media groups and influencer partnerships, highlighting the importance of trust, authenticity, and collaboration in professional community engagement.
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How Uber Combines Performance and Influencer Marketing
Event Recaps April 25, 2024Uber’s Matt Yager discussed how his brand leverages performance marketing techniques within its influencer marketing strategy. He discussed key principles for doing so and the ways in which Uber evaluates content performance.
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Leveraging Micro-Influencers for Targeted Audience Engagement and ROI
Event Recaps April 25, 2024Brian Godfrey from Scotts Miracle-Gro and Megumi Robinson from Belle Communication shared insights on using micro-influencers to reach niche audiences and drive lower-funnel ROI, highlighting the success of a pilot campaign for Ortho.
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The Power of Partnerships: Shaping Consumer Perceptions of Guinness
Event Recaps April 25, 2024Guinness brand partners Diageo and Jack Morton provided an inside look on how the brand leveraged organizational and influencer partnerships to promote its new brewery in Chicago.
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