Event Recaps
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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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Some AI Use Cases from Razorfish
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Razorfish CEO Josh Campo shared several examples of AI in action in the marketing industry.
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The State of AI for Marketing and Business
Event Recaps April 10, 2024AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Recaps April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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Bringing Story Back: How AI Augments Human Creativity
Event Recaps April 9, 2024Learn how to master the art and science of storytelling by building effective creative through AI-powered solutions. Also, hear about how multimodal AI models like Gemini will inspire and impact business efficiencies and workflows.
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How AI-Powered Data Is Transforming the Future of Marketing
Event Recaps April 9, 2024Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How AI'S Transition from Curation to Generation Will Change Everything
Event Recaps April 9, 2024Shelly Palmer, professor of advanced media in residence at the Newhouse School of Public Communications and CEO of The Palmer Group, discussed what's new, what's next, and what it means for your business.
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Human Centered AI — Lessons from an Ally AI Experiment
Event Recaps April 9, 2024Ally Financial recently embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and LLM functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Recaps April 9, 2024TripAdvisor VP and GM of Global Media Christine Maguire and UpperRight Chief Experience Officer Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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Personalized: Customer Strategy in the Age of AI
Event Recaps April 9, 2024Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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The Power of AI for Customer Experience
Event Recaps April 9, 2024Jill Cress, chief marketing and experience officer at H&R Block, shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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Transforming Transformation with Gen AI
Event Recaps April 9, 2024Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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What the AI Era Means for Your Company, Your Brand, and Your Team
Event Recaps April 9, 2024Shiv Singh, co-founder of AI trailblazers, discussed what some of the effects of AI could look like using his “Cranes, slide rules, and looms” framework, which compares various potential applications to past technological advancements.
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A Framework for the Validation and Prioritization of AI Use Cases
Event Recaps April 8, 2024During a session at the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Event Recaps April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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Transforming the Role of the CMO
Event Recaps April 4, 2024In this session, Jonah Minton and Kimberly Brown Oredugba shed light on the trends transforming marketers’ reality and the behaviors the savviest ones are adopting in response while unpacking critical findings from MediaLink’s The Marketer’s Forecast 2024 (TMF24).
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How Ally is Changing the Game by Investing in Women's Sports
Event Recaps April 3, 2024In this session, learn how Ally is addressing the lack of support for women's soccer by committing to equal spending in media for women's and men's sports programming over five years, launching the "Watch the Game, Change the Game" campaign on the 50th anniversary of Title IX.
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How H&R Block is Creatively Reaching Gen Z
Event Recaps April 3, 2024In this session, learn how H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, repositioned themselves and put a sigh-inducing topic like “taxes” on the cutting-edge of culture.
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Digital Asset Management (DAM) — Trends, Innovations, and the Impact of AI
Event Recaps April 2, 2024Digital Asset Management (DAM) expert David H. Lipsey discussed the current "state of the state" in DAM and its role as a component of the content automation supply chain.
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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market
Event Recaps March 28, 2024Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.
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