Event Recaps
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NAPA Auto Parts: Leadership Buy-In for Production Team Growth and Studio Expansion
Event Recaps December 13, 2023Through NAPA Auto Parts’ experience, learn how to make the case for greater headcount on your production team.
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ReedSmith’s Guide for Responsible Use of Generative AI for Creative Ideation
Event Recaps December 13, 2023Michael Isselin, entertainment and media partner at ReedSmith, offered a recommendation on responsible use of AI for your production projects.
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The Seven Pitfalls of Production House Bid Management
Event Recaps December 13, 2023Haynes-Vozza Identified seven pitfalls of production house bid management across both the pre-bid and bidding processes and offered tips for avoiding each one.
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Building Purpose and Responsible Business Practices
Event Recaps December 12, 2023In this session, learn how to build purpose and responsible business practices into today’s business transformation, growth, and cost agenda.
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Five Keys to Marketing AI Success That Have Nothing to Do with Technology
Event Recaps December 12, 2023Greg Verdino, founder and principal consultant at CognitivePath, outlined five essential pillars for marketing AI success that have nothing to do with technology and discussed practical, actionable tips for putting them in place to win with AI in 2024.
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From Farm to Fiber: How the LYCRA Company Is Demonstrating Its Company Purpose by Working to Create Textile Fibers from Renewable Field Corn
Event Recaps December 12, 2023In this session, learn how the LYCRA Company has teamed up with Qore® — a joint venture of Cargill and HELM — to enable the world’s first large-scale commercial production of bio-derived spandex that has the potential to reduce the carbon footprint of its iconic LYCRA® fiber.
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Generative AI in Creative and Content: Exploring the Art of the Possible
Event Recaps December 12, 2023Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.
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How Prudential Financial Invests in the Next Generation of Leaders
Event Recaps December 12, 2023In this session, learn how Prudential is investing in innovative programs globally to provide new and inspiring opportunities for the workforce of the future, building brand equity in support of Prudential’s purpose.
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How to Take a Stand on Social Issues with Purpose
Event Recaps December 12, 2023Anne Bahr Thompson, author and global brand strategist, explored the nuances of aligning social issues with purpose. She discussed actionable strategies to balance purpose with people’s expectations — all at a time when taking a stand can pivot from passion to polarizing in a social media post.
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Inside Airbnb.org’s Mission to Unlock the Power of Sharing Space
Event Recaps December 12, 2023For close to three years, Airbnb.org has been committed to providing hosts with the opportunity to offer their properties for temporary housing to those in need. Ajayi Dupé discussed the organization’s societal contributions and homed in on the power of partnerships, which has been key to making it all possible.
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A Win/Win: Growing Your Business While Advancing Gender Equality
Event Recaps December 8, 2023Interest in women’s sports has surged with the recent fiftieth anniversary of Title IX. In this session, hear from a marketer who is leveraging this momentum and investing to raise the visibility of women in sports for long-term business growth.
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A Modern Approach to Brands x Music: Drive Culture and Commerce
Event Recaps December 7, 2023Musicians, the ultimate influencers, uniquely shape culture and deeply connect with audiences, driving meaningful action. In this session, explore the powerful impact of musicians on culture and their authentic synergy with contemporary commerce goals.
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An Example of How to Represent Women in Advertising
Event Recaps December 7, 2023Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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Building the B2B Business Case for In-House Digital and Creative
Event Recaps December 7, 2023Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.
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Creative Agility: The In-House Agency Difference
Event Recaps December 7, 2023In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. Hear from Tom Evans, head of The Kitchen, Kraft Heinz’s in-house agency, on how he motivates his team to balance speed with substance to create award-winning work.
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Modernizing Motel 6 for the Modern Consumer
Event Recaps December 7, 2023Motel 6 entered its 60th year in 2022 with a new strategic vision and a fully modernized brand transformation that reinforces the brand’s purpose and solidifies the future as a company with a new brand strategy and identity. Jenna Berg unveiled the winning strategies behind Motel 6's successes.
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Operational AI Versus Inspirational AI
Event Recaps December 7, 2023During a session held at a December 2023 meeting of the ANA’s Marketing Futures Committee, Jason Carmel, global creative data lead at Wunderman Thompson, distinguished between “operational AI” and “inspirational AI” and advocated for the use of the latter.
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Project Management: The In-House Agency Catalyst
Event Recaps December 7, 2023Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.
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Streaming’s Possibilities for Marketing and Commerce
Event Recaps December 7, 2023During a session at a December 2023 meeting of the ANA’s Marketing Futures Committee, attendees learned about the current and future capabilities of streaming TV, courtesy of William Roberts-Foster, vice president, product strategy and ad innovation at NBCUniversal Advertising and Partnerships.
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Transforming the Creative Development Process at Dell Technologies
Event Recaps December 7, 2023Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.
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