Event Recaps
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AI Revolution: What Brands Need to Know for 2024 and Beyond
Event Recaps April 15, 2024CognitivePath's Greg Verdino explores the transformative impact of AI on marketing, offering insights on leveraging AI for competitive advantage and innovation.
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Creativity: What Brands Need to Know
Event Recaps April 15, 2024A panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Navigating Consumer Paradoxes: Key Insights for Marketers in 2024
Event Recaps April 15, 2024Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.
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Programmatic: What Brands Need to Know
Event Recaps April 15, 2024On the basis of results from the "ANA Programmatic Media Supply Chain Transparency Study", speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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What Brands Need to Know: Marketing in the New Age of Commerce
Event Recaps April 15, 2024Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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2023 LGBTQ+ Marketing Inclusion Report
Event Recaps April 11, 2024In 2023, the ANA released an updated edition of the LGBTQ+ Marketing Inclusion Report. Greg Wright, senior vice president at the ANA and the report’s author, reviewed his major findings and invited committee attendees to share their perspectives on the results.
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General Motors: OnStar’s “Love Proudly” Campaign
Event Recaps April 11, 2024Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.
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The Impact of ERG Programs on the LGBTQ+ Community
Event Recaps April 11, 2024A team from McCann Worldwide discussed the significant role that employee resource groups play in fostering inclusivity for the LGBTQ+ community within the workplace, as well as the power these groups can have in creating groundbreaking campaigns.
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A Panel Discussion on Combating Inherent Biases in AI
Event Recaps April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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From FOMO to ROI: Getting Real About AI in Marketing
Event Recaps April 10, 2024Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Event Recaps April 10, 2024IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.
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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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Some AI Use Cases from Razorfish
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Razorfish CEO Josh Campo shared several examples of AI in action in the marketing industry.
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The State of AI for Marketing and Business
Event Recaps April 10, 2024AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Recaps April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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Bringing Story Back: How AI Augments Human Creativity
Event Recaps April 9, 2024Learn how to master the art and science of storytelling by building effective creative through AI-powered solutions. Also, hear about how multimodal AI models like Gemini will inspire and impact business efficiencies and workflows.
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How AI-Powered Data Is Transforming the Future of Marketing
Event Recaps April 9, 2024Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How AI'S Transition from Curation to Generation Will Change Everything
Event Recaps April 9, 2024Shelly Palmer, professor of advanced media in residence at the Newhouse School of Public Communications and CEO of The Palmer Group, discussed what's new, what's next, and what it means for your business.
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Human Centered AI — Lessons from an Ally AI Experiment
Event Recaps April 9, 2024Ally Financial recently embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and LLM functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Recaps April 9, 2024TripAdvisor VP and GM of Global Media Christine Maguire and UpperRight Chief Experience Officer Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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