Event Recaps
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Valuing Sustainability Perceptions
Event Recaps February 21, 2024The Brand Finance Sustainability Perceptions Index quantifies the value of sustainability perceptions for the first time.
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12 Core Competencies for Marketers
Event Recaps February 16, 2024During a session at an ANA 1-Day Conference, an audience of college students learned about the 12 core marketing competencies from Torod Neptune, SVP of corporate marketing, brand, communications and CCO at Medtronic.
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Be Bold Be Brilliant Be You
Event Recaps February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared lessons from her esteemed marketing career to help students find their own success.
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Ethical and Legal Considerations of AI
Event Recaps February 14, 2024The ANA’s Chris Oswald discussed the ethical and legal aspects that revolve around artificial intelligence, and what to consider when applying the technology into content and business processes.
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How to Know What Is AI Content and What Isn’t
Event Recaps February 14, 2024Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.
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Lessons to Maximize Your Agency and Partner Relationship
Event Recaps February 13, 2024Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.
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Programmatic Media Supply Chain Transparency Study
Event Recaps February 13, 2024In this session, ANA's Bill Duggan detailed the major findings of the complete Programmatic Media Supply Chain Transparency Study, implications for procurement, and recommended action steps to help optimize investment in programmatic media.
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Buick's Always-On Approach to Celebrity and Social Influencers
Event Recaps February 8, 2024Buick shared its always-on approach to celebrity and social influencer marketing.
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Building Influence: Caterpillar’s Influencer Marketing Blueprint
Event Recaps February 8, 2024Caterpillar shared how it works with influencers to help customers understand how its products and services can transform the way they work.
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How Employee Resource Groups (ERGs) Help with Inclusion and Diversity
Event Recaps February 8, 2024Phillips 66’s employee resource groups (ERGs) are an extension of its commitment to integrating inclusion and diversity into the company culture and business practices.
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The Best of 2023 Automotive Influencer Marketing
Event Recaps February 8, 2024MediaPost shared some of the best automative influencer campaigns of 2023.
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Be the Partner Your Agency Needs
Event Recaps February 1, 2024At a February 2024 meeting of the ANA’s Agency Relations Committee, author, inspiration expert, and veteran marketer Michael Fanuele offered his audience advice for inspiring their agency partners.
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Cleaning Up with a Data Clean Room
Event Recaps February 1, 2024Imteaz Ahamed, director of performance marketing at Reckitt, discussed how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data, to drastically improve ad efficiency.
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Incremental Buy-In to A/B Testing: Leading Your Organization’s Test and Learn Data Strategy
Event Recaps February 1, 2024TJ Sizemore discussed leading athletic footwear retailer ASICS' approach to A/B testing and how a new company KPI was created, further amplifying the value of A/B testing as an organizational strategy.
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Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach
Event Recaps February 1, 2024Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.
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Why a Commercial View Is Necessary for Brand Decisioning
Event Recaps February 1, 2024Trent Huxley addressed the importance of a commercial view of data and analytics and what is lost if spending is prioritized based on siloed metrics.
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AI Trends and Forecasts
Event Recaps January 30, 2024Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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Dove’s 10 Tips for Practicing Brand Purpose
Event Recaps January 30, 2024At a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Five Emerging Trends in Contemporary Business and Culture
Event Recaps January 30, 2024At a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Event Recaps January 30, 2024In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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