Event Recaps
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How InnovAsian Harnesses Creators to Accelerate Social Growth
Event Recaps November 9, 2023InnovAsian cuisine propelled massive, sustainable social growth by assembling social creators to supplement its influencer strategy when social algorithms demanded video-first lifestyle content.
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How TAG Allocates Spend Across Suppliers in a Multi-Brand Organization
Event Recaps November 9, 2023TAG discussed how it organizes their procurement staff to sufficiently monitor each brand in the organization, and how they prioritize spend and supplier support to help the entire business grow.
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Testimonials and Endorsements: FTC Rulemakings and Enforcement Activity
Event Recaps November 9, 2023The FTC released long-awaited revisions to its guides for the use of endorsements and testimonials at the end of June. One day later, it announced a whole new rulemaking on the use of consumer reviews and testimonials. ANA's David Buzby shared where things stand and what marketers need to know.
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Amplifying Diversity in Film with Indeed
Event Recaps November 8, 2023Indeed’s mission is to help people get jobs. And while we know talent is universal, opportunity is not. Data shows that BIPOC directors remain critically underrepresented as directors. As Indeed enters into its 4th season of Rising Voices, they discussed how they got here and what the impact has been so far.
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Amplifying LGBTQ+ Voices Authentically
Event Recaps November 8, 2023CARE WITH PRIDE is a trailblazing advocacy marketing initiative designed by Target10 to champion full equality, inclusion, and care for the LGBTQ+ community while driving love and loyalty for some of the country’s best-known-brands including Tylenol and Neutrogena, among others.
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Barbie + Roku: An Unmissable Marketing Campaign
Event Recaps November 8, 2023In this session, learn how Roku partnered with Warner Bros. Pictures and Mattel to build an immersive campaign for Barbie that made it unmissable with audiences, reaching the platform’s 73M+ active accounts and capturing every stage of the streamer’s journey.
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Best Practices to Extract ROI from Your MarTech Investment
Event Recaps November 8, 2023In this session, hear how Summit/VillageMD partnered with the Mar Dat team to leverage best practices for sourcing and implementing data and MarTech solutions across paid and owned channels.
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Coca-Cola's Marketing Evolution: Consumer Data-Driven Success with AWS and MarTech Leaders
Event Recaps November 8, 2023Discover how a collaboration between Coca-Cola and AWS has empowered Coca-Cola to leverage consumer data and technology, drive innovation, and enhance consumer engagement globally.
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How to Overcome ESG Paralysis and Inspire Action
Event Recaps November 8, 2023Brands are expected to act on ESG topics yet are facing increasing scrutiny or backlash. In this session, hear why a new way forward is needed that can bridge the political fault line and inspire action.
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How Top Brands Are Winning at ESG and Public Trust
Event Recaps November 8, 2023The ANA-Swayable ESG Brand Perception Index tracks consumer perceptions of ESG performance for over 400 top U.S. consumer brands. This session laid out the key movements and insights across each of the main sectors tracked: FMCG, healthcare, insurance, retail, finance, travel, and entertainment.
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Igniting a Nicotine-Free Generation with “Quitters”
Event Recaps November 8, 2023Truth Initiative's "Quitters" campaign showcased the journey of real young people quitting vaping, highlighting the positive impact of quitting nicotine on mental health, inspiring others to quit, and providing resources for successful cessation.
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Leveraging Automation and Ai: How Brands Can “Stack the Deck” to Win Big in Digital Media
Event Recaps November 8, 2023In digital media today, brands bid and buy ad impressions under several major constraints. Dr. Kenneth Rona explained these dynamics and showed how a new platform, SWYM, is leveraging automation and AI to make it happen.
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Marketing Technology for Marketers: Partnering to Win — Top 10 Ways to Improve Your MarTech Success
Event Recaps November 8, 2023ANA has created a suite of best practices and legal documents to assist you in the MarTech procurement process. Learn how these tools can help you secure substantially better value out of your MarTech investment, drive growth, eliminate waste, and establish healthy and valuable partnerships.
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Northwell Health Finds Its Purpose in Combating Gun Violence
Event Recaps November 8, 2023In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. This crisis prompted Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, to find a way to combat the epidemic.
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Reaching a Global Audience with the McDonald’s World Cup Campaign
Event Recaps November 8, 2023McDonald’s showcased how the brand turned its 2022 FIFA World Cup sponsorship into a massive success by developing a simple message that brought fans together across countries and cultures, united by their love of soccer.
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The Best Performance TV Ads of 2023
Event Recaps November 8, 2023In this session, walk through some of the best ads that ran on MNTN’s Performance TV platform in 2023. Kristen Navarro broke down exactly what made the creative so effective, how it was uniquely designed to drive performance, and why this selection showcases how impactful Connected TV advertising can be.
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The Martech Fundamentals That Are the Building Blocks to MarTech Greatness
Event Recaps November 8, 2023In this session, hear Kellanova discuss what it takes to unlock brand growth with a “true-north” vision for data, measurement standards, growth focused KPI’s that are enabled by enterprise MarTech, and organizational design and alignment to building capability.
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How Danone Leverages First-Party Shopping Data
Event Recaps November 6, 2023Danone North America is continuously exploring the best ways to effectively reach consumers. Danone's director of media connections shared how the Oikos brand is utilizing purchase-based targeting on CTV to test how the retailer's audience targeting performs with streaming partners.
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Vitamin Shoppe on Balancing Priorities with a Limited Budget
Event Recaps November 6, 2023Nadina Guglielmetti, chief customer officer at Vitamin Shoppe, discussed driving distinct priorities within a limited marketing and media budget. The Vitamin Shoppe has multiple consumer paths to purchase: both a brick-and-mortar footprint as well as a strong DTC e-commerce platform.
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An Annual Partnership: KitchenAid and the PGA Championship
Event Recaps November 2, 2023Since 2011, KitchenAid has been the official sponsor of the Senior PGA Championship. In this session, learn about the unique experiences created for fans in the KitchenAid Fairway Club where attendees of all ages can enjoy interactive activities, live celebrity demonstrations, and product exploration.
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