Event Recaps
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Recent Developments Around and Guidance for Pricing Claims
Event Recaps November 30, 2023Legal experts from Finnegan, Henderson, Farabow, Garrett & Dunner LLP covered a string of recent NAD decisions that have heightened the burden on companies that make pricing claims.
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Using Data to Drive Customer Insights
Event Recaps November 29, 2023In this session, hear how Wingstop is leveraging data to make their marketing more personalized across the digital ecosystem and learn why data plays a critical role in understanding your consumer and providing them with the most relevant message to acquire and retain them.
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The Power of Personalization and AI
Event Recaps November 28, 2023Aki shared the 2023 Aki Receptivity Study results on personalization, consumer response, GenAI, and the power of using these technologies in digital and social to drive brand and demand for marketers.
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Advice for Maintaining Data Privacy Compliance from Legal Experts
Event Recaps November 17, 2023The 2023 ANA Masters of Advertising Law Conference convened a panel of legal experts who shared numerous recommendations for maintaining compliance with the proliferation of regulations on consumer data privacy being issued by states.
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Guidance for Navigating Issues in IP Law: Hair and Makeup, Tattoos, and Fashion
Event Recaps November 17, 2023During a session at the ANA’s 2023 Masters of Advertising Law Conference, attendees heard tips on negotiating issues in intellectual property delivered by Brian Murphy, partner at Frankfurt Kurnit Klein & Selz PC.
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Key Industry Issues in Client/Agency Agreements
Event Recaps November 17, 2023Learn how you can use the updated ANA Master Media Buying Services Agreement template as a roadmap to communicate with your internal business leaders, open productive conversations with your agencies, find common ground, and negotiate successful a client/agency agreement.
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Legal Issues Relating to Influencer Marketing
Event Recaps November 17, 2023Speakers from Reed Smith discussed legal issues related to influencer marketing, including AI implications, IP actions, emerging platforms, performance analytics, equality, transparency, and SAG-AFTRA considerations.
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Opening Remarks of the 2023 ANA Masters of Advertising Law Conference — Day Three
Event Recaps November 17, 2023In this session, ANA's Senny Boone and Chris Oswald delivered the opening remarks at day three of the 2023 ANA Masters of Advertising Law Conference.
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A Quick Take on Sponsorship Agreements and Partnerships
Event Recaps November 16, 2023Speakers discussed the key business and legal issues entities encounter when looking for sponsorship opportunities, selecting appropriate brand partnerships, and negotiating agreements that meet the needs of both the sponsored and the sponsor.
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Accepting Ads for Highly Regulated Industries: The Media Company Perspective
Event Recaps November 16, 2023Speakers from DLA Piper and Warner Bros. Discovery reviewed key considerations for media companies when deciding whether to air ads for highly regulated industries, such as real money gaming, gambling, cryptocurrency, and cannabidiol (CBD).
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Event Recaps November 16, 2023Legal experts provided an overview of expansions to existing data privacy laws that advertisers need to be aware of and strategies for how to comply with creeping data privacy legislation without harming advertising effectiveness.
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Advertising Litigation in the Telecom and Consumer Goods Industries: From 5G to 5X
Event Recaps November 16, 2023This breakout session covers trends in advertising litigation gleaned from NAD, consumer class action, and Lanham Act cases in the telecommunications and consumer goods categories in the last year, from claims of network speed and reliability, to quantified product performance claims.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Event Recaps November 16, 2023A panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Aspirational ESG Advertising — How to Mean What You Say, and Say What You Mean
Event Recaps November 16, 2023This presentation explores the dos and don’ts of aspirational ESG advertising, with practical guidance on setting science-based targets with measurable metrics and examples from companies that are doing it right.
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Auditing Your MarTech Stack
Event Recaps November 16, 2023In this session, learn how to take the first step in harnessing the full potential of your MarTech stack by conducting a comprehensive audit that will help you design and build a stack that is "best-fit-for-purpose" to support complex use cases and to develop a roadmap leading towards MarTech success.
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Bringing Research to Life in Your Content Marketing Campaigns
Event Recaps November 16, 2023Rachel Ferrigno, senior manager of content marketing and SEO at Zoetis, shared examples of research-driven content marketing campaigns she’s created, the results of those campaigns, and ideas to recreate at your own company.
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Choose Your Own (Adlaw) Adventure!
Event Recaps November 16, 2023Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!
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Five Things You Can Do Today to Diminish Your Company's Class Action Litigation Risk
Event Recaps November 16, 2023Speakers discussed steps that brands can take to decrease their risk of being targeted for consumer class actions and position cases for early dismissal or a beneficial resolution.
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Gen AI: Intellectual Property Deep Dive from First-Chair IP Litigators
Event Recaps November 16, 2023This session takes a deep dive into the IP issues every marketing lawyer should be aware of when it comes to using Gen AI tools. From protectability to key infringement risks to practical advice on negotiating deals and licenses, the session is meant to enhance your Gen AI toolbox.
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Hot Topics in Environmental Marketing Around the World
Event Recaps November 16, 2023In this session, panelists from the Global Advertising Lawyers Alliance (GALA) cover the latest rules, self-regulatory guidance, and cases on environmental marketing claims from a global perspective.
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