Event Recaps
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Audience Segmentation in a Cookieless World
Event Recaps March 19, 2024Nicole Roth, global paid media director at Intel Corporation, discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Creating Next-Gen Fan Engagement
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, the NFL offered examples of how it is securing and growing its audience.
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How Retail Media Plays Offense and Defense for Monster Energy
Event Recaps March 19, 2024Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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How the Best Brands Decide on and Succeed with Creative Partners
Event Recaps March 19, 2024Ryan Sheffer, founder of and CEO at Mile 80, outlined the four styles of agency collaboration he believes are most effective and shared the four criteria upon which all potential external partners should be evaluated.
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Key Takeaways from Deloitte’s Creator Economy Research
Event Recaps March 19, 2024Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the The Creator Economy in 3D report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.
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Kraft Heinz's Media Revolution: Forging Partnerships for Strategic Growth
Event Recaps March 19, 2024Nick Jezarian from Kraft Heinz and Mike Law from Akara shared insights on their strategic partnership to transform Kraft Heinz's media approach, emphasizing culture, creativity, and consumer connections.
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Marc Pritchard on How Brands Can Create Market Growth
Event Recaps March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, Nationwide explained how it capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Stanley Black & Decker Bets Big on Experiential
Event Recaps March 19, 2024Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.
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ANA Programmatic Media Supply Chain Transparency Study
Event Recaps March 18, 2024This research dives deep into the world of open web programmatic advertising, with a keen focus on transparency. Speakers in this session discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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The Evolution of Wells Fargo’s Media Measurement
Event Recaps March 18, 2024In this session, learn how Wells Fargo has addressed the key challenges faced by marketers in an environment where media measurement is often characterized by opacity and lack of transparency.
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The Rise of Principal Media Buying and Other Non-Transparent Services
Event Recaps March 18, 2024The agency media buying model is changing. In this session, learn why it is important for advertisers to know when their agency is purchasing media for them as an agent versus selling them inventory on a non-transparent basis or that has been acquired as a principal.
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Unifying Media Strategies: Connecting National and Retail for Impactful Consumer Experiences
Event Recaps March 18, 2024In this session, learn about the dynamic landscape where national and retail media intersect, creating a new frontier for engaging consumers.
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Making ABM an Integral Part of Your Organization’s Strategy
Event Recaps March 14, 2024In this roundtable discussion, topics included: identifying and replicating account-based marketing (ABM) best practices; creating ABM advocates across sales and marketing teams; and building new skills as ABM practitioners to scale expertise.
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Measuring Value Over Cost Savings at Molson Coors
Event Recaps March 13, 2024Matt Ramey of Molson Coors shared how he and his team measure the financial value they provide to the business and the ways in which they are working to change perceptions of procurement across the organization.
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Media Value versus Dollar Savings
Event Recaps March 13, 2024Speakers discussed how Walgreens sets up partnerships with finance, media, auditors, and agencies, how they view media value delivery, and their best practices to assure delivery.
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Navigating the Data Deluge: Demystifying AI and the Future of Data Analytics
Event Recaps March 13, 2024Decideware’s chief evangelist and co-founder Richard Benyon demystified artificial intelligence and explored the future of data analytics working to supercharge the strategic decision-making approach.
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Navigating Innovations and Opportunities in Sponsorship
Event Recaps March 12, 2024Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.
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This Experiential Activation Celebrated Pepsi’s 125th Birthday
Event Recaps March 12, 2024To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.
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Disruptive and Effective Marketing Strategies in Audio
Event Recaps March 7, 2024Audacy’s Jack Hager and Kroger’s Karrie Pukstas discussed how brands are leveraging innovative audio marketing strategies to drive success. The pair reviewed best practices for creating audio campaigns, highlighting case studies from three popular brands.
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