Event Recaps
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Mastercard's Technology-Driven Approach to Successful Lead Generation and Brand Building
Event Recaps February 29, 2024Greg Boosin from Mastercard shared insights on how the company leveraged technology-driven approaches for successful lead generation and brand building.
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Seven Tips for B2B Marketers: Journey Orchestration, Content Creation, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.
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Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today’s Fragmented Media Landscape
Event Recaps February 29, 2024During a session at the 2024 ANA/AEF Future of Marketing Leadership Conference, Pepsi CMO Todd Kaplan discussed how brands should introduce themselves into cultural conversations to acquire more relevance with consumers.
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Three Tips for B2B Marketers: Spending and Measurement
Event Recaps February 29, 2024At a February 2024 ANA 1-Day conference, LinkedIn shared three recommendations for organizations looking to excel in the B2B space.
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Heineken USA: The Creative Studio Journey
Event Recaps February 28, 2024In this session, enter the world of Heineken USA’s first in-house creative studio and learn more about their staff growth, capability evolution, measurements for success, and roadmap for transformation.
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The New Framework for Creating High-Growth Marketing Teams
Event Recaps February 28, 2024The ANA’s Global CMO Growth Council aggregated talent models from over 50 high-growth companies into a single, organized playbook for modern marketing. This session defined the key talent capabilities required to succeed based both on best practices and adaptability in the face of change.
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Truth Initiative: Quitters
Event Recaps February 28, 2024After years of fighting against cigarette use, Truth Initiative took aim at a new enemy, the vape. The in-house team at Truth created “Quitters,” a powerful video series providing authentic, unfiltered portrayals of young people quitting and the positive impact it has had on their mental health.
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10 Tips for Managing High-End Production
Event Recaps February 27, 2024At a February meeting of the ANA’s Production Management Committee, listeners received an array of recommendations for high-end production from Rick Johnson, North American regional lead at MurphyCobb & Associates.
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Four Tips for Achieving Authentic Representation in Commercial Production
Event Recaps February 27, 2024FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.
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Podcast Production: Mount Sinai’s Approach
Event Recaps February 27, 2024At a February 2024 meeting of the ANA’s Production Management Committee, Mount Sinai shared how it approaches and benefits from producing podcasts.
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A Path to Influencer Pay Equity
Event Recaps February 22, 2024Most marketers are aware of the inequities that plague the influencer marketing industry. In this session, learn about the 2023 Influencer Pay Equity Guide, which supports marketers committed to ensuring that the influencers they work with are compensated and treated equitably.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Event Recaps February 22, 2024Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways
Event Recaps February 22, 2024To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.
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Black, Black Friday: How an Entire Community Rallied Together to Raise Awareness and Incremental Revenue for Black-Owned Businesses
Event Recaps February 22, 2024In this session, learn how a 100% pro-bono initiative drove awareness and incremental business for Black-Owned companies in the Seattle area.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Event Recaps February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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How General Mills Leverages Retail Media to Drive Growth
Event Recaps February 22, 2024Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Event Recaps February 22, 2024Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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Using Retail Media Networks for Full Funnel Engagement
Event Recaps February 22, 2024Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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The Evolving Landscape of Environmental Claims
Event Recaps February 21, 2024In this session, Jennifer Fried of Finnegan covered evolving regulation surrounding “green” (environmental) claims. She discussed the latest guidance from NAD, federal and state regulators, and the courts on topics including “carbon neutral” claims, “recyclable” claims, and many other green claims.
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Trials, Tribulations, and Trends in Public Nuisance Litigation
Event Recaps February 21, 2024A trio of experts from Read Smith LLP discussed current key cases in the public nuisance space and shared predictions for what types of public nuisance cases may be on the horizon in 2024 and beyond.
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