Trends in ESG Advertising Claims: What Advertisers Should Expect in the U.S. and in Cross-Border Campaigns | Event Recaps | All MKC Content | ANA

Trends in ESG Advertising Claims: What Advertisers Should Expect in the U.S. and in Cross-Border Campaigns

With the anticipated revisions to the Federal Trade Commission's Green Guides looming, along with their expected impact on the level of substantiation required of advertisers making ESG claims, the focus and scrutiny on environmental and sustainability marketing and advertising has only increased.