Event Recaps
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SeeHer Showcases Representations of Strong Women in Advertising and Media
Event Recaps October 7, 2021Members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.
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The Power of Brands to Enact Change
Event Recaps October 7, 2021Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.
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Fertile Ground for Meaningful Change in Our Industry
Event Recaps October 6, 2021Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.
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How McDonald’s Got Its Swagger Back
Event Recaps October 6, 2021Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.
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How P&G Is Driving Growth While Doing Good
Event Recaps October 6, 2021P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.
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How TikTok’s Community Commerce Is Reshaping the Purchase Journey
Event Recaps October 6, 2021Representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.
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How to Join Thriving Marketers
Event Recaps October 6, 2021Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.
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Purpose and Positivity: Two Key Elements of Marketing
Event Recaps October 6, 2021Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Event Recaps October 6, 2021Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.
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The NFL’s Playbook for Transforming into a Force for Good
Event Recaps October 6, 2021In this session, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.
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Unlocking Transformational Growth Through a Media-Plus Strategy
Event Recaps October 6, 2021Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.
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AIMM’s Industry Pledge and Progress to Advance DE&I
Event Recaps October 5, 2021In this session, learn more about an industry pledge from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) focused on advancing diversity, equity, and inclusion through increased diversity of marketing teams, adequate multicultural budgets, investments in minority owned/targeted media, and more.
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The Growth of Supplier Diversity
Event Recaps October 5, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year according to ANA research. Speakers in this session shared research results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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Lexus: Leveraging Micro-Influencers for Broadcast Campaigns
Event Recaps September 30, 2021Learn how influencers became the centerpiece Lexus’ broadcast strategy and about the unique considerations to the creative approach and production across broadcast, digital, social, and print.
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Tecate: Re-imagining Mexicanity in the U.S.A.
Event Recaps September 30, 2021Tapping into both traditional and emerging trends in Mexican-American culture, Tecate shared how it built a new narrative for the brand, focusing on Mexicanity in the U.S. in everything it did. These efforts powered Tecate forward, drove powerful consumer engagement, and won the brand several awards.
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Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty
Event Recaps September 30, 2021Earlier this year, Ulta Beauty launched MUSE, a platform to Magnify, Uplift, Support and Empower Black voices. This session covered the insights, the journey, and the learnings behind the MUSE platform and launch campaign.
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AIMM: Forecasting Improvements in Multicultural Data
Event Recaps September 23, 2021In this session, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
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Brands as People: How Great Ambassador Marketing Shifts Consumer Perception and Humanizes Product Stories
Event Recaps September 23, 2021The next ten years for brands isn't about the story you tell but the one your consumers and creator community do. Grace Murray at Fohr and Josh Carter at Shutterfly discussed influencers as a personification of your brand, co-creation best practices, and how to create your highest performing content yet.
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Enterprise Digital Customer Personalization at American Express
Event Recaps September 23, 2021American Express explained how its Orchestra platform helps provide customers with personalized experiences.
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IHG’s Approach to Agency Management
Event Recaps September 23, 2021IHG described its new model for agency management and the collaboration it involves with procurement.
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