Event Recaps
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The Untapped Potential of B2B Customer Loyalty Programs
Event Recaps July 12, 2021Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.
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From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture
Event Recaps July 8, 2021Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this session, hear from the creators of the Biden for President Campaign's Biden Island.
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Fueling Campaign Performance with Intelligent Creative
Event Recaps July 8, 2021In this session, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
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The Three Roles of Creative in Marketing
Event Recaps July 8, 2021In this session, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Event Recaps July 8, 2021In this session, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Marketing to Small Businesses in a Post-Pandemic World
Event Recaps June 30, 2021Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Event Recaps June 29, 2021In this session, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
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Business Affairs Best Practices: How Brands Can Mitigate Risk in Asset and Rights Management
Event Recaps June 29, 2021In this session, APR and HP share a high-level overview of the business affairs landscape and how brands can tackle this evolving space as they produce and reuse more assets than ever before.
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Commercial Relationships with Agencies Post-Pandemic
Event Recaps June 29, 2021FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Event Recaps June 29, 2021Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Financial Automation in Media
Event Recaps June 29, 2021Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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Leveraging Attribution
Event Recaps June 29, 2021Attribution is both an art and a science. Best Western Hotels discussed trends in the travel industry during the pandemic.
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Make Your Marketing Investments Efficient
Event Recaps June 29, 2021Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this session, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.
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Media for Growth
Event Recaps June 29, 2021Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.
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The Growing Importance of ESG
Event Recaps June 29, 2021Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.
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A CMO’s Stance on Agencies
Event Recaps June 28, 2021Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.
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A New Economic Model for Brands and Their Agencies
Event Recaps June 28, 2021Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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Behind a Rust-Oleum Campaign
Event Recaps June 28, 2021Rust-Oleum shared the campaign strategy it devised to promote Epoxy Shield, a coating for garage floors.
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Event Recaps June 28, 2021Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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Making Creative Asset Management a Competitive Advantage
Event Recaps June 28, 2021Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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