Event Recaps
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Event Recaps October 25, 2021Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”
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How Will Brands Remain Committed to Inclusive Marketing?
Event Recaps October 25, 2021A panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.
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New Habits for Multicultural Growth
Event Recaps October 25, 2021Marc Pritchard shared advice for how to improve multicultural marketing.
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The Empathy Experiment: Developing More Inclusive and Creative Processes
Event Recaps October 25, 2021The Empathy Experiment, designed in partnership with the Diversity Standards Collective and clinical psychologist Kimberly Nenemay, Psy.D., is an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.
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Citi: Chosen Name
Event Recaps October 24, 2021As part of their commitment to helping drive an equitable and inclusive culture, Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Current and Future State of LGBTQ+ Marketing
Event Recaps October 24, 2021The ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.
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J&J Care with Pride: Engaging Queer Communities
Event Recaps October 24, 2021As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, celebrities, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Contrast that with the Johnson & Johnson Consumer Health Care With Pride program.
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Univision's Data Revolution
Event Recaps October 22, 2021From "ugly excel" to automation and "real-time" performance, Univision's Marketing department discussed how-to technology, data, and storytelling to guide strategies that inform, empower, and entertain U.S. Hispanics.
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What Being "Data-Driven" Really Means in Practice
Event Recaps October 22, 2021BlackRock uses data science and analytics to understand its clients and drive data-driven decision-making. Like many organizations, the company is large and complex with many different moving parts comprised of various businesses, products, and regions, and lots of data.
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Attention Metrics Fundamentals
Event Recaps October 21, 2021In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.
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How Adelaide AU Ratings Predict Tune-In for the NBA
Event Recaps October 21, 2021This session will cover how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.
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How BBDO Used Influencer Marketing to Reach Young Consumers
Event Recaps October 21, 2021BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.
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How the Application of Attention Metrics in Media Drives Better Brand and Business Growth
Event Recaps October 21, 2021In this session, global chief strategy officer Chrissie Hanson will share important and actionable insights gathered from the work that OMD has conducted around the world to assess the impact of attention metrics on brand performance.
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How to Re-Think B2B Email Marketing to Create Better Results
Event Recaps October 21, 2021Dennis Shiao, founder of Attention Retention LLC, shared lessons from his twice-monthly email newsletter for marketers, "Content Corner,” demonstrating how B2B marketers can use email to build trust, foster community, and gain new customers.
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Paying Attention to Mobile Video
Event Recaps October 21, 2021Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.
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Using Attention Metrics to Optimize Advertising
Event Recaps October 21, 2021Mars global insights director Sorin Patilinet shared how brands can use real consumer behaviors like attention to achieve creative excellence.
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Lionsgate In-House Marketing’s Martech Hollywood Story
Event Recaps October 20, 2021Lionsgate shared insights on how it successfully migrated legacy data and project management systems into a new, singular hub that took all of the film studio’s disparate data sources and project management tools and housed them on a cloud accessible to any team member at any time.
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Setting a Strong Foundation for In-Housing Success
Event Recaps October 20, 2021Using lessons learned during a successful in-housing partnership with Sprint, Media.Monks shared its “in-housing” framework for brands, outlining key questions featured within the framework and actions brands can take to ensure in-housing improves overall marketing efforts.
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3 Day Blinds Takes Influencer Marketing In-House with Tagger Media
Event Recaps October 19, 2021With influencer marketing on the rise and the world of social media constantly changing, 3 Day Blinds needed to adjust their influencer strategy. Learn why the company decided to create their own in-house influencer marketing agency and turned to the influencer marketing platform Tagger Media for help.
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Doritos Builds Brand Partnerships with Diverse Creators
Event Recaps October 19, 2021Doritos described its “Gaming While Black” content program.
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