Event Recaps
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Implications from the Rapid Growth of Social Purpose in the Corporate Sector
Event Recaps October 19, 2021Geof Rochester, founder of GRC Advising, outlined factors that have caused consumers to turn away from government and toward big businesses to lead positive change. He also provided tips for how nonprofits can best approach forging a partnership with these corporations to maximize the impact of their altruistic and charitable efforts.
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The Future of Branding: Flexibility in a Framework
Event Recaps October 19, 2021Hayley Berlent of The Additive Agency shared four key market shifts that nonprofit brand builders must be aware of to have success within a more competitive space. Berlent also shared action steps nonprofit marketers should take as a result of these shifts.
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Leveraging the Power of AI and ML to Intelligently Guide Your Enterprise
Event Recaps October 14, 2021Oracle discussed how CDPs are enabling enterprises like Panasonic Business better adapted to changing business conditions and support the customer journey along with corresponding best practices that have delivered proven results.
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How 19 Crimes and Good Apple Shattered Annual Projections to Make Snoop Cali Red the Wine Innovation of 2020
Event Recaps October 13, 2021In this presentation, 19 Crimes and Good Apple dove into the incredibly successful strategy for the new 19 Crimes product featuring Snoop Dogg, Cali Red, and shared key learnings that helped optimize the campaign throughout the media challenges 2020 posed.
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How Rain the Growth Agency and Adore Me Collaborated on a Full-Funnel Campaign Approach to Keep the Brand Top-of-Mind and Top-of-Purchase
Event Recaps October 13, 2021Learn how a diverse mix of digital video, OTT, streaming audio, and podcasts, along with linear TV, has allowed Adore Me, an established DTC womenswear brand, to stay ahead of technology and media consumption, while also staying in front of its customer.
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#CloudQuarters: A “Serve, Don’t Sell” Pivot During a Pandemic
Event Recaps October 12, 2021Speakers from SADA, a cloud solutions provider and Google Cloud partner, discussed the company’s Gold ANA Reggie Award-winning content marketing and relationship management campaign, #CloudQuarters, which was created as a response to the pandemic.
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The HP Way: Supplier Diversity Strategy Within Marketing
Event Recaps October 12, 2021Terrell Smith, global supplier diversity program manager, and Danielle Tisser, marketing agency strategy and management, both at HP, explored their approach to supplier diversity within the marketing space.
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The North Face: Learnings from a Global Loyalty Relaunch
Event Recaps October 12, 2021Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”
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Accelerating Your Brand’s Sustainability Journey
Event Recaps October 8, 2021Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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Delivering What Matters: Linking Purpose with Performance
Event Recaps October 8, 2021CMO Kevin Warren explained how the marketing team at UPS embraced accelerated change by launching a new campaign that focused on SMBs while also developing campaigns and partnerships that engaged minority SMB owners in a more meaningful way and drove tangible improvements to the bottom line.
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How Deloitte Brought Its Purpose to Life Through Marketing
Event Recaps October 8, 2021During her session at the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanne Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
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Technology and Data and the Humans at the Center of It All
Event Recaps October 8, 2021Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
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The Industry’s Quest to Invest in Minority-Owned Media
Event Recaps October 8, 2021In this session, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
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Cadillac Champions Big Dreams and Bold Ambitions
Event Recaps October 7, 2021This session showcased Cadillac's creative, brand content, and equity and justice efforts.
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Firing Up the Weber Brand
Event Recaps October 7, 2021Weber, a premiere manufacturer of grills, shared its approach to story building.
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From Buzz to ROI: The Impact of Social Media Conversation
Event Recaps October 7, 2021Twitter and Uber recently explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Event Recaps October 7, 2021As consumers take note of the compounded media landscape, it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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Paramount Pictures’ Project Action Task Force
Event Recaps October 7, 2021Paramount Pictures’ Marketing & Distribution department assembled six task forces to cover specific action areas to drive systematic change within the organization. In this session, learn more about the Project Action task force, an initiative formed in response to a myriad of social injustices in 2020.
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Reimagining a More Inclusive YouTube
Event Recaps October 7, 2021YouTube shared lessons learned while striving to promote diversity.
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See and Respond to Win in the New Consumer Environment
Event Recaps October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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