Event Recaps
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How Social Commerce Is Transforming Retail
Event Recaps July 21, 2021In this session, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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Marketers' Influence on the Evolution of Supply Transparency
Event Recaps July 21, 2021In this session, Intel’s Jordan Kim and dentsu’s Mike Law highlight Intel’s evolution of buy-side technology ownership and how they are working together with their agency to drive a path forward, to fuse a people-based targeting strategy with seller transparency and media solutions.
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Mid-Year Government Relations Report
Event Recaps July 21, 2021ANA SVP of Government Relations Chris Oswald updates the legal world on digital ad tax proposals, where Congress stands on a federal standard for consumer privacy regulation, and what is in store for big tech as a new FTC commissioner is appointed.
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The Benefits of Paid Activation on Social Media
Event Recaps July 21, 2021Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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The Digital Transformation of an Iconic Brand
Event Recaps July 21, 2021In this session, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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What Next?
Event Recaps July 21, 2021It has been over a quarter of a century since digital media and marketing began. Industry veteran Rishad Tobaccowala shares some ideas on where things are going next.
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Building a Framework for Transformational Creativity
Event Recaps July 20, 2021McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.
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Digital Media Management: The Keys to Brand Growth
Event Recaps July 20, 2021CEO of the ANA, Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.
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Guy Fieri and King’s Hawaiian Make Everything Taste Better
Event Recaps July 20, 2021Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.
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How Hyundai Approaches Influencer Campaigns
Event Recaps July 20, 2021Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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How to Create Shoppable Moments Everywhere
Event Recaps July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.
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Innovation at the Speed of Culture
Event Recaps July 20, 2021Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Event Recaps July 20, 2021In this session, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Patients As People: A Lifestyle Approach to Treatment
Event Recaps July 20, 2021In this session, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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The ANA Programmatic RFP
Event Recaps July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this session, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Recaps July 20, 2021The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Delivering High-Quality Creative Feedback
Event Recaps July 13, 2021Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, discusses how to get top quality and high-performance work from your advertising and creative agencies.
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Diversifying Graduate Programs to Diversify the Workplace
Event Recaps July 13, 2021Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.
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Pivot! And Carry On: How Walgreens and WPP Leveraged Their Renewed Relationship to Market with Impact During COVID
Event Recaps July 13, 2021In this session, Walgreens and their agency partners at WPP talk about the importance of strong client-agency relationships and the impact they have had on a brand's ability to market during the year of the pandemic.
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Building Stronger Customer Relationships with a Personalized First Impression
Event Recaps July 12, 2021In this session, learn how Aki Technologies analyzed A/B tests from real-life campaigns for PepsiCo and Westward Whiskey to explore the impact of personalization on engaging new customers.
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