Event Recaps
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Event Recaps June 17, 2021Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Leading the Next Frontier of Media Disruption
Event Recaps June 17, 2021Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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Media KPIs That Matter
Event Recaps June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. This session covered key takeaways from the report and offers action items in response to the findings.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Event Recaps June 17, 2021Best Buy discussed how it reconceived it brand purpose, dedicating itself to enriching lives through technology.
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The ANA Media Leadership Growth Council
Event Recaps June 17, 2021In this session, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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Video at the Speed of Performance
Event Recaps June 17, 2021Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Promoting the Holistic Health of Creative Production Partnerships
Event Recaps June 15, 2021The consultancy APR offered tips for developing a content creation framework and for promoting the holistic health of agency partnerships.
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Life at Your Pace
Event Recaps June 10, 2021In the summer of 2020, data was clear. People weren't traveling. Learn how the Williamsburg Tourism Council evolved its campaign strategy and maintained a steady market presence. Today, it's reaping the reward and seeing leisure bookings pace ahead of 2019, which was a strong year overall for travel.
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Winning in the World of Brand Inversion
Event Recaps June 10, 2021Learn how the transactional way consumers are now encountering and experiencing brands disrupts the traditional model and sequence of brand building, which presumes a process moving through stages of awareness, consideration, trial, purchase, and repeat.
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Getting Representation Right
Event Recaps June 9, 2021This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.
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Privacy for America — An Update
Event Recaps June 9, 2021Venable's Rob Hartwell discusses the latest on the advertising industry's Privacy for America effort to lobby for comprehensive federal privacy legislation before the end of the current Congress.
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The Changing FTC
Event Recaps June 9, 2021Venable’s Milo Cividanes and Alyssa Wolfington explained changes at the FTC and how they affect the advertising industry.
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How Carhartt Is Building a Better World with Purpose
Event Recaps June 8, 2021Carhartt discussed how it lives out its brand purpose.
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Raising Funds and Awareness for Sick and Injured Kids
Event Recaps June 8, 2021Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.
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Influencers and Entertainment: Driving Tune-In, Brand Awareness, and Streamer Consideration
Event Recaps June 7, 2021Marketers from Discovery and agency partner Socialfly presented a case study on how Discovery has been able to generate brand awareness and consideration for its programming through creative and innovative influencer storytelling on social media.
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Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle
Event Recaps June 7, 2021Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Event Recaps June 3, 2021Learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Event Recaps June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. This session dove into their flaws, explored strategies to overcome barriers, and reviewed new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Behind Cooper Tire’s Hybrid In-House Strategy
Event Recaps June 3, 2021Recently, Cooper’s head of media and content distribution shared what happened to make the tire manufacturing company start thinking differently and the steps it took to bring a portion of media in-house, as well as the impact of this hybrid strategy.
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