Brands as People: How Great Ambassador Marketing Shifts Consumer Perception and Humanizes Product Stories | Event Recaps | All MKC Content | ANA

Brands as People: How Great Ambassador Marketing Shifts Consumer Perception and Humanizes Product Stories

The next ten years for brands isn't about the story you tell but the one your consumers and creator community do. Grace Murray at Fohr and Josh Carter at Shutterfly discussed influencers as a personification of your brand, co-creation best practices, and how to create your highest performing content yet.